When shopping for Easter, look for the ‘low sugar’ claim if a low sugar content is your top priority. Under Regulation (EC) No 1924/2006, solid foods carrying this claim must contain no more than 5 g of sugars per 100 g. A stroopwafel labelled ‘less sugar’ is not automatically low in sugar, so compare the nutrition information per 100 g and check the allergens and pack size for your guests.
You want a stroopwafel with a clearly defined sugar claim for Easter. Under Regulation (EC) No 1924/2006, the ‘low sugar’ claim can be used on solid foods containing no more than 5 g of sugars per 100 g. That’s different from simply saying ‘less sugar’ on the pack.
You want enough stroopwafels for Easter brunch, but you also want to know what you’re serving. Compare the number of wafels and the nutrition information: PLUS lists its Daelmans stroopwafels as containing 38 g of sugars per 100 g.
If a guest eats gluten-free or plant-based, first check whether the specific stroopwafel suits their needs. Then assess the sugar content separately; one claim tells you nothing about the other.
Start with the requirement that matters most for your Easter shopping. Then compare the labels and choose a pack size that suits the number of guests.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Sugar claim | Read the exact claim and check the ‘of which sugars’ value per 100 g. For solid foods, the ‘low sugar’ claim means no more than 5 g per 100 g under Regulation (EC) No 1924/2006. | If I’m specifically looking for a low-sugar stroopwafel, I don’t want to rely on ‘less sugar’ alone. Around 45% of consumers prioritise a demonstrably low sugar content. |
| Taste and quantity | Compare the number of wafels, pack weight and sugar content per 100 g, then decide how many you want to serve. | For my Easter brunch, I want to serve a classic stroopwafel without putting out more than I need. Around 27% of consumers prioritise taste and a suitable quantity. |
| Dietary requirements and allergens | Read the latest ingredients and allergen information. Check any gluten-free or plant-based claim separately from the sugar content. | If a guest needs to avoid certain ingredients, I want to choose a suitable stroopwafel first. Dietary requirements and allergens are the top priority for around 18% of consumers. |
| Availability | Check whether the option you want is available from the shop where you plan to do your shopping; Lidl lists its Sondey butter stroopwafels as an in-store product. | If I want to do all my Easter shopping in one shop, the option I choose needs to be available there. Availability is the main concern for around 10% of consumers. |
Comparing a product with another one doesn’t automatically tell you whether a stroopwafel meets the threshold for the ‘low sugar’ claim.
If that claim is essential for you, look for ‘low sugar’ and check the sugars per 100 g on the label. Under Regulation (EC) No 1924/2006, the limit for solid foods is no more than 5 g per 100 g.
You could miss information that matters to your guests. For its Daelmans stroopwafels, PLUS lists 38 g of sugars per 100 g and identifies wheat, soya and milk as allergens.
Before buying, check the latest nutrition information, ingredients and allergen details on the pack.
‘Gluten-free’ and ‘plant-based’ answer different questions from ‘low sugar’. Neither claim tells you the sugar content.
First check the product features your guest needs, then compare the sugars per 100 g separately.
Albert Heijn lists a product called Céréal Low-Sugar Stroopwafels.
Albert Heijn lists both AH Butter Stroopwafels with Less Sugar and AH Terra Plant-Based Stroopwafels.
A standard stroopwafel to consider if you’re mainly looking for a classic option for Easter brunch.
Jumbo lists a 240 g gluten-free stroopwafel bearing the Crossed Grain mark.
Lidl lists Sondey butter stroopwafels as a standard option, with 12 wafels weighing 480 g.
‘Low sugar’ is a claim with a fixed limit: under Regulation (EC) No 1924/2006, solid foods must contain no more than 5 g of sugars per 100 g. ‘Less sugar’ doesn’t automatically mean the same thing, so compare the latest sugars per 100 g value for stroopwafels.
No. The claim relates to the amount of sugars and doesn’t describe the full nutritional value. When choosing stroopwafels for Easter brunch, also read the rest of the nutrition information per 100 g, the ingredients and the serving size.
Read the allergen information on the latest pack of the option you plan to serve. PLUS lists wheat, soya and milk for its Daelmans stroopwafels. If you’re looking for a gluten-free option, check for an explicit gluten-free claim too, such as on the Jumbo Lekker Vrij stroopwafels bearing the Crossed Grain mark.
Follow the storage instructions on the pack of the stroopwafels you buy. For the Daelmans option, PLUS’s product information recommends storing it in a cool, dry and dark place; don’t assume the same instructions apply to other options.
