Who is this choice relevant to?

Label readers keeping an eye on sugar

If you want to choose a lower-sugar option for Sunday breakfast, compare the ‘of which sugars’ figure per 100 g rather than relying on the front of the pack. Check the ingredients too. The Voedingscentrum also recommends comparing breakfast cereals by their sugar content per 100 g.

Fans of crunchy muesli without sweeteners

Looking for the texture of cruesli, but want to avoid both added sugars and sweeteners? Check both on the specific flavour variant, and read the allergen information if you have a relevant allergy.

Families looking for a simple muesli base

Wholegrain muesli can make a good base for yoghurt, milk or a plant-based alternative, with fruit added by you. Any raisins already in the mix count towards ‘of which sugars’, even if no sugar has been added.

What should you look for when choosing?

Start with the nutritional information and ingredients for the specific pack. Then check that the texture, allergens and ingredients suit your breakfast.

What to consider What to check when buying Who it matters to
Sugars and claims Compare ‘of which sugars’ per 100 g and check which sweetening ingredients are used. I want to choose less sugar without mistaking ‘no added sugars’ for sugar-free. Around 33% of consumers say clear information about sugar content is their top priority.
Allergens and gluten Read the allergen and ‘may contain’ information on the current pack; check for an explicit gluten-free claim if needed. If certain grains or nuts aren’t suitable for me, I need to be able to check that before buying. Around 27% of consumers put suitability first.
Crunchy, without sweeteners For your preferred flavour variant, check for both added sugars and sweeteners; also compare the sugars per 100 g. I want crunchy muesli, but would rather not have sweeteners in my breakfast bowl. Around 20% of consumers say this combination is their main preference.
A flexible base Check the pack size, grains and any raisins or other dried fruit. I like to use a simple mix for several breakfast bowls and add something myself. Around 20% of consumers choose muesli mainly for this flexibility.

Common mistakes

  • Reading ‘no added sugars’ as ‘sugar-free’

    Muesli with no added sugars can still contain sugars. For example, Albert Heijn lists AH Volkoren muesli naturel as having 0 g added sugars and 7.8 g sugars per 100 g.

    Compare ‘of which sugars’ per 100 g, then read the ingredients, including any raisins, honey or syrup.

  • Looking only at the low sugar figure

    According to Albert Heijn’s product information, AH Krokante muesli noten 0% suiker contains maltitol. The pack warns that excessive consumption may have a laxative effect.

    If you want to avoid sweeteners, check the ingredients list as well as the nutrition table.

  • Assuming allergens based on the flavour

    A plain variant and one with nuts or fruit may have different allergen information. For example, Jumbo lists pecan nuts and possible traces of milk for Quaker Cruesli Zero Sugar Added Appel, Pecan & Kaneel.

    Read the allergen and ‘may contain’ information for the exact variant you want to buy.

Brands to consider

Quaker Cruesli

Crunchy options for anyone looking for muesli with no added sugars and no sweeteners.

  • According to Jumbo, the Naturel variant contains 3.7 g sugars and 26 g fibre per 100 g; Appel, Pecan & Kaneel contains 5.6 g sugars and 25 g fibre per 100 g.
  • Both variants contain oats and wheat. The flavoured variant also contains pecan nuts and may contain milk; check the pack of the variant you choose.

Albert Heijn

The range includes both wholegrain muesli and crunchy nut muesli, with different sugar and ingredient profiles.

  • Albert Heijn lists AH Volkoren muesli naturel as having 0 g added sugars, 7.8 g sugars and 9.5 g fibre per 100 g.
  • AH Krokante muesli noten 0% suiker lists 1.3 g sugars per 100 g, but contains maltitol. Check the grains and any nuts on the label of both products.

Jumbo

Jumbo’s muesli range includes a variety of brands and pack sizes.

  • You can look through the range for a plain variant or a mix with nuts and seeds.
  • Check sugars, sweeteners and allergens for each product: the ingredients in one variant won’t necessarily be the same as another.

ALDI

ALDI’s online range overview includes Golden Bridge wholegrain muesli and crunchy muesli, among other products.

  • That gives you both a standard muesli and a crunchy option to consider.
  • Before deciding, check the sugars, ingredients and allergens on the pack of the specific variant.

Crunchy muesli on Joybuy

These products are crunchy Quaker Cruesli variants for Sunday breakfast. The product name alone doesn’t prove that a variant is sugar-free, so compare the nutritional information and ingredients on the specific pack before buying.

Quaker Zs Cruesli Natural, 400 g

Quaker Zs Cruesli Natural, 400 g

A plain option for anyone looking for crunchy muesli without fruit or nuts in the product name.

Check the pack for sugars per 100 g, added sugars, sweeteners and allergens; don’t rely on the abbreviation in the name.

View on Joybuy
Quaker Cruesli Zero Sugar Added Strawberry & Peach, 400 g

Quaker Cruesli Zero Sugar Added Strawberry & Peach, 400 g

A crunchy strawberry and peach option for anyone who likes fruit flavours in their muesli.

Check ‘of which sugars’ per 100 g on the pack, along with the ingredients, sweeteners and allergens for this flavour variant.

View on Joybuy
Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g

Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g

A crunchy option with apple, pecan and cinnamon for anyone looking for this combination at breakfast.

Pecan nuts are a relevant allergen; read the other allergen information too, and compare ‘of which sugars’ per 100 g on the pack.

View on Joybuy
Quaker Zs Cruesli Nuts & Seeds, 400 g

Quaker Zs Cruesli Nuts & Seeds, 400 g

A crunchy nut and seed option for anyone who wants those ingredients in their breakfast bowl.

Check which nuts are listed on the pack, and read the other allergen information, sweeteners and sugars per 100 g.

View on Joybuy
Quaker Cruesli Choco Zero Sugar, 400 g

Quaker Cruesli Choco Zero Sugar, 400 g

A crunchy option with a chocolate flavour for anyone looking for that in their muesli.

Don’t infer the sugar content from ‘Zero Sugar’ in the name: check the nutritional information per 100 g, ingredients and allergens on the pack.

View on Joybuy

Frequently asked questions

Does ‘no added sugars’ mean the same as sugar-free?

No. Muesli with no added sugars can still contain sugars, for example from raisins. So check ‘of which sugars’ per 100 g; Albert Heijn lists its Volkoren muesli naturel as having 0 g added sugars and 7.8 g sugars per 100 g.

How do I compare two packs of muesli?

First, compare similar types of muesli per 100 g for sugars and fibre. Then read the ingredients, sweeteners and allergen information; serving sizes on packs don’t have to be the same.

Is muesli with oats automatically gluten-free?

No. Muesli with oats may also contain wheat or barley. If you’re looking for a gluten-free option, check for an explicit gluten-free claim and read the full allergen information on the current pack.

What can I serve with muesli for Sunday breakfast?

Muesli can be served with yoghurt, milk or a plant-based alternative. If you add your own fruit, remember to account for any fruit or raisins already in the muesli; if you have a relevant allergy, check both products.

How should I store muesli after opening?

Store muesli in a dry place and seal the pack well. Follow the storage instructions on the specific pack; product information from Jumbo and Albert Heijn also recommends storing it in a cool place.