Choose an egg cake with a clearly stated sugar reduction if cutting down on sugar is your top priority. De Maro says one of its own varieties contains 30% less sugar, but check the nutritional information and ingredients on the packaging before buying. Wholegrain does not automatically mean less sugar: according to Jumbo, its wholegrain egg cake contains 33,6 g of sugars per 100 g, compared with 29,5 g per 100 g for the regular variety. If another type of biscuit would also work for your get-together, you could consider one with no added sugars. Even then, compare the sugars per 100 g, the serving size and the ingredients.
You want to serve egg cakes and are looking for a variety that clearly states how much less sugar it contains. Check which products are being compared and read the nutritional information for the egg cake you plan to buy.
You want to know how much sugar and fibre an egg cake contains per 100 g, and how much each cake weighs. According to Jumbo’s product information, its wholegrain variety contains more fibre, but also more sugars per 100 g than its regular variety.
You want to be able to check the ingredients and allergens on the packaging before serving. If you’re also considering a biscuit, make sure that this different type of biscuit will suit your get-together.
First, decide whether it has to be an egg cake. Then compare the sugars per 100 g across products, and check separately how much the cake you want to serve weighs.
| What to look for | What to check before buying | Who is it most important for? |
|---|---|---|
| Proven lower sugar content | Check that the stated reduction is specifically for sugar and find out what the egg cake is being compared with. Also check the sugars per 100 g. | If I’m serving egg cakes specifically to limit the amount of sugar, a smaller cake or a wholegrain label isn’t enough; around 42% of consumers prioritise a proven sugar reduction. |
| Ingredients and serving size | Compare the sugars and fibre per 100 g, then check the weight of each cake or serving. | When filling the snack platter, I want to weigh up both the ingredients and the amount per guest; this is the main consideration for around 33% of consumers. |
| Suitable for your guests | Read the ingredients and allergen information on the exact packaging. Check whether a biscuit is a suitable alternative and whether the product you choose will be available when you need it. | If guests need to consider certain ingredients or expect a particular type of biscuit, I don’t want to rely on the product name alone; suitability is the top priority for around 25% of consumers. |
According to Jumbo, its wholegrain egg cake contains 33,6 g of sugars and 3,9 g of fibre per 100 g. Regular Jumbo Eierkoeken state 29,5 g of sugars and 1,9 g of fibre per 100 g. So the wholegrain label doesn’t tell you which variety contains less sugar.
Compare the same nutritional values per 100 g, then check the serving size. Don’t choose wholegrain based solely on the assumption that it contains less sugar.
This claim refers to what has been added to the product, not to the absence of all sugars. Verkade states that its San Francisco Zero biscuit contains 1,7 g of sugars and 401 kcal per 100 g; it is also not an egg cake.
As well as checking the claim, read the nutritional information and ingredients, and check the serving size. Choose the biscuit only if a different type of biscuit would suit your get-together.
Ingredients vary by product and variety. If you’re buying for several guests, you can’t rely on the general product name, whether it’s an egg cake or a biscuit.
Check the ingredients and allergen information on the packaging you actually buy, and keep it available when serving.
Bolletje says its Brosse Eierkoek Kaneel is only available at Kruidvat during promotional offers. So a product you’ve seen before won’t necessarily be available for your next get-together.
Check current availability shortly before buying. If necessary, choose an alternative whose ingredients and nutritional information you can also assess.
Finding an alternative can take extra time if the promotional product you planned to buy is unavailable.
De Maro lists a variety in its egg cake range that contains 30% less sugar than its traditional egg cake.
Jumbo sells regular and wholegrain egg cakes, among other varieties, with nutritional values listed on its product pages.
Albert Heijn states that AH Eierkoeken have a serving size of 30 g and contain 31 g of sugars per 100 g.
Verkade describes San Francisco Zero as a biscuit with no added sugars, not as an egg cake.
Bolletje sells Brosse Eierkoek, including a cinnamon variety.
Lidl lists egg cakes as an in-store product for a limited promotional period.
ALDI lists Heerlijck Banket Scharreleierkoeken in a pack of twelve.
Look for a clear statement that the sugar content has been reduced, and check what the product is being compared with. De Maro says one of its own egg cake varieties contains 30% less sugar. Also compare the nutritional information per 100 g and per serving on the packaging you buy.
No. The claim ‘no added sugars’ doesn’t rule out sugars that are already present. Verkade states that its San Francisco Zero biscuit contains 1,7 g of sugars per 100 g; it is also a biscuit, not an egg cake.
Read the ingredients and allergen information on the packaging for the exact variety you’re serving. Product information from Jumbo and Bolletje mentions egg and cereals containing gluten, among other things; ingredients and any ‘may contain’ information can vary from product to product.
Check the current promotional period and availability before planning your purchase. Bolletje says Brosse Eierkoek Kaneel is only available at Kruidvat during promotional offers, so leave room for another product that meets your requirements for ingredients and nutritional information.
