The sugar-conscious host
Wants to serve low-sugar crispbread and compares the nutritional values per 100 g, rather than relying on a not-very-sweet taste or the front of the pack.
Who is this choice relevant to?
The savoury topping enthusiast
Is looking for a crunchy base for toppings such as cheese, vegetables, fish or a dip. The thickness, type of grain, seeds and salt content all matter when pairing it with what’s on the table.
The label-conscious eater
Needs to check the ingredients and allergens for each variety. Rye, wheat, sesame and statements about milk or possible traces can all influence the choice, regardless of the sugar content.
What should you look for when choosing?
Start with the nutritional information and ingredients, then decide whether the cracker will go with your toppings and suit the people sharing the meal.
| What to consider | What to check when buying | Who should pay particular attention? |
|---|---|---|
| Sugars and ingredients | Compare ‘of which sugars’ per 100 g, then consider the portion. Read the ingredients list if you specifically want to avoid added sugar. | If I want to limit sugars, I don’t want a not-very-sweet taste to determine my choice. Around 36% of consumers put this sugar check first. |
| Taste and serving | Consider the thickness, type of grain and seeds, and think about which toppings you plan to serve. | For a savoury spread, I’m mainly looking for a cracker whose flavour and texture work well with the toppings. This combination matters most to around 29% of consumers. |
| Allergens | Check the current packaging for the allergens the product contains and any possible traces listed. | If not everyone at the table can eat the same ingredients, I need to assess each variety individually. For around 21% of consumers, checking allergens is the first step in choosing. |
| Packaging and availability | Work out how many crackers you need, check current availability and follow the storage instructions once opened. | For dinner for two, I want to be able to buy a suitable pack and store any leftover crackers properly. Around 14% of consumers prioritise this practical aspect. |
Common mistakes
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Comparing sugars per cracker only
Crackers can vary in weight, so looking at the amount per portion alone doesn’t show you how two products compare.
First compare sugars per 100 g, then consider how many crackers you actually plan to serve. Check the ingredients separately if added sugar matters to you.
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Confusing a protein or fibre claim with information about sugar
According to the ingredients list published by Jumbo, Wasa Protein Wheat Knackebrod contains sugar, and its nutritional information lists 2.7 g of sugars per 100 g. A protein claim doesn’t answer the question of whether sugar has been added.
Decide which feature you want to compare, and read both the nutritional information and the ingredients list for that specific variety.
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Relying on the brand name for allergen information
Ingredients and possible traces vary from product to product. A variety containing sesame or carrying a warning about traces of milk isn’t interchangeable with another cracker from the same brand.
Check the allergen statement on every new pack, including ‘contains’ and ‘may contain’ information, before serving the crispbread.
Brands compared
Use product names and nutritional values to compare varieties; the features of one cracker don’t automatically apply to an entire brand.
Wasa
The Wasa crispbread range includes varieties with different grains, seeds and nutritional values.
- Per 100 g, Wasa lists 0.5 g of sugars and 18 g of fibre for Sourdough Multigrain, compared with 1.5 g of sugars and 20 g of fibre for Wholegrain.
- Thin Rye Wholegrain contains sesame and lists 2.0 g of sugars per 100 g. Check the allergens and possible traces for the variety you choose.
Jumbo
The own-brand range includes sesame crispbread; compare it on more than just its sugar content.
- Jumbo lists 1.2 g of sugars per 100 g for Sesame Crispbread.
- The same product information lists 4.9 g of fibre per 100 g and names wheat, gluten and sesame. It’s therefore not a like-for-like substitute if you’re specifically looking for a rye variety.
Ryvita
Ryvita Original Crispbread is a rye product that can be used for comparison. The information quoted comes from Ryvita’s international product page.
- Ryvita lists wholemeal rye flour, rye flour and salt as ingredients for Original Crispbread, with 2.4 g of sugars per 100 g.
- When buying, check the nutritional information and ingredients on the packaging of the product actually being offered.
Crispbread for savoury toppings on Joybuy
These crispbreads are worth considering as a base for savoury toppings. Before choosing, compare the current nutritional information per 100 g and the allergen statement for each product.
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Wasa High-Fiber crackers 300 g
An option to compare if you’re looking for a cracker to serve with savoury toppings. For this variety, check the nutritional information and the packaging for details of grains, sesame and possible traces of milk.
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g'woon wholemeal crispbread 375 g
Worth comparing if you want to serve wholemeal crispbread with savoury toppings. For this variety, read the latest allergen information, including details of grains, sesame and any other allergens.
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Bolletje wholemeal crispbread 265 g
A wholemeal option for serving crackers with toppings. Compare the sugar content per 100 g and check the allergen statement if grains or sesame could be an issue for your guests.
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Wasa Rustic crispbread 215 g
An option if you’re looking for a simple base for savoury toppings. As well as sugars, check the salt content and the packaging for rye and possible traces of milk or sesame.
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Wasa Wholegrain crispbread 260 g
A wholemeal variety to compare for a savoury spread. Also check the current packaging for information about salt, gluten and the possible presence of sesame or milk.
Frequently asked questions
Does ‘low sugar’ mean the same as ‘no added sugar’?
No. The nutritional information shows the sugars in the product. To find out whether sugar has been added as an ingredient, you also need to read the ingredients list. The Netherlands Nutrition Centre distinguishes between different types of sugars, while the Netherlands Food and Consumer Product Safety Authority states that voluntary food information must not be misleading.
How does the sugar content per 100 g compare across the Wasa varieties mentioned?
Wasa lists 0.5 g of sugars per 100 g for Sourdough Multigrain, 1.5 g for Wholegrain and 2.0 g for Thin Rye Wholegrain. These figures apply to those specific products; check the current packaging when comparing them.
How can I keep topped crispbread crunchy until serving?
Store the crackers according to the instructions on the packaging and, ideally, add the toppings shortly before serving. Moisture from a dip or vegetables can change the texture of a topped cracker.
Does all crispbread contain iodised baker’s salt?
No, don’t assume that it does. Check the packaging for information about the ingredients of the specific product, or ask the manufacturer if the type of salt used is important to your choice.