Sugar-conscious lunch shopper
Wants to compare crispbread for a university lunch by sugar content per 100 g, rather than relying on a claim or the amount per cracker.
Who is this choice relevant to?
Student or staff member comparing fibre
Looking for a wholegrain lunch base and comparing fibre per 100 g. If gluten needs to be avoided, the ingredients and allergen information remain decisive.
Shopper stocking up for a shared lunch
Considers pack size and storage instructions, but also needs to check that the crispbread and chosen toppings suit everyone sharing the lunch.
What should you look for when choosing?
For a university lunch, start by comparing the nutritional information per 100 g. Then check whether the ingredients, pack and toppings suit how you plan to use it.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Sugars | Compare ‘of which sugars’ per 100 g across similar crispbreads; check your toppings separately. | If I want to compare the sugar content of my lunch, I need to know what’s in the whole product, not just one cracker. Around 40% of consumers prioritise this sugar comparison. |
| Fibre and wholegrains | Check the grains in the ingredients list and compare fibre per 100 g. | When crispbread is a regular lunch staple, I want to consider fibre content as well as sugars. Around 30% of consumers prioritise this balance. |
| Allergens | Check both the ingredients and the ‘contains’ and ‘may contain’ statements on the current packaging. | When I’m shopping for someone with a food restriction, the product must meet that requirement first. This check is the top priority for around 20% of consumers. |
| Packaging and storage | Compare the net weight, number of portions and storage instructions with what you need. | For a shared supply, I want to choose a pack that suits the number of lunches and how it will be stored. Around 10% of consumers prioritise these practical considerations. |
Common mistakes
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Assuming ‘low sugar’ means the lowest sugar content
A claim on the pack doesn’t tell you which crispbread has the least sugar compared with others. According to Albert Heijn’s product information, Wasa Lichtgewicht contains 3,5 g of sugars per 100 g, while Wasa Volkoren contains 1,5 g per 100 g.
First compare the ‘of which sugars’ figure per 100 g, then consider fibre, salt and ingredients too.
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Leaving the toppings out of the comparison
The nutritional value of a cracker doesn’t tell you about the nutritional value of a lunch with toppings.
Check the nutritional information and ingredients for your chosen toppings too, especially if sugars or allergens are key to your decision.
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Confusing wholegrain with gluten-free
The wholegrain varieties reviewed contain gluten-containing grains. Information about other ingredients, including milk or sesame, varies by product.
Check the current packaging and, if you need to avoid gluten, choose only a product that is explicitly labelled gluten-free.
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Assuming all crispbread contains iodine
The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through bakers’ salt. That doesn’t mean every crispbread is made with bakers’ salt; according to the Netherlands Nutrition Centre, its use in bread isn’t compulsory.
If bakers’ salt is relevant to your choice, check the ingredients list or ask the manufacturer.
Brands to consider
Wasa
The varieties reviewed show why it’s useful to compare products within the same brand.
- Albert Heijn lists 1,5 g of sugars and 20 g of fibre per 100 g for Wasa Volkoren.
- According to Albert Heijn, Wasa Lichtgewicht contains 3,5 g of sugars per 100 g. Check the allergens for each variety too.
Jumbo
Jumbo Knäckebröd Volkoren is a wholegrain variety reviewed, sold in a 375 g pack.
- Jumbo lists 2,4 g of sugars and 10,9 g of fibre per 100 g for this variety.
- This variety contains wheat and rye; check the current packaging if allergens affect your choice.
Albert Heijn
Albert Heijn’s crispbread range includes its own varieties as well as products from other brands.
- The different varieties and pack sizes give you options to compare.
- Compare the nutritional information and allergens for each individual product; a range as a whole doesn’t have a single nutritional profile.
Crispbread and snacks on Joybuy
This selection includes plain crispbread for adding your own toppings and filled crispbread sandwiches for a ready-to-eat snack. Think of them as different ways to put together a university lunch: a sandwich isn’t a neutral base for your own toppings.
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Bolletje Whole Grain Crispbread, 265 g
A crispbread option to top yourself for lunch. The pack contains 265 g; check the current nutritional information and allergens when choosing.
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g'woon Wholemeal Crispbread, 375 g
A 375 g pack for anyone stocking up on crispbread for several lunches. Before buying, compare the nutritional information and allergen statement.
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Wasa Cheese Sandwich, 3 x 31 g
A filled crispbread sandwich for anyone looking for a snack without having to choose their own toppings. The pack contains 3 portions of 31 g; assess the nutritional information for the filled sandwich as a whole.
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Bolletje Light Crispbread Golden Crisp, 240 g
A crispbread option for anyone who wants to choose their own toppings. The pack contains 240 g; don’t assume ‘Light’ means lower sugar—compare the nutritional information per 100 g.
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Wasa Sandwich Sour Cream & Onion, 99 g
A filled crispbread sandwich for a ready-to-eat snack, rather than for adding your own toppings. The pack contains 99 g; compare the nutritional information and allergens for the complete product.
Frequently asked questions
How do I compare sugars in crispbread?
Compare the ‘of which sugars’ figure per 100 g across similar products. According to the Netherlands Nutrition Centre, per-portion figures can be confusing when portion sizes vary; assess your toppings separately.
Does Wasa Lichtgewicht contain less sugar than Wasa Volkoren?
Not according to the figures listed by Albert Heijn: Wasa Lichtgewicht contains 3,5 g of sugars per 100 g, while Wasa Volkoren contains 1,5 g per 100 g. So compare the nutritional information instead of relying on ‘Lichtgewicht’.
Can I choose wholegrain crispbread if I need to avoid gluten?
Don’t assume wholegrain crispbread is gluten-free: the rye and wheat varieties reviewed contain gluten-containing grains. Check the current allergen information and, if needed, look for a product explicitly labelled gluten-free.
Does Dutch crispbread always contain iodine from bakers’ salt?
No, you can’t assume this of every product. The Netherlands Food and Consumer Product Safety Authority explains that iodine can be added through bakers’ salt, while the Netherlands Nutrition Centre says bread doesn’t have to be baked with bakers’ salt. Check the ingredients list or ask the manufacturer if this is relevant to your choice.