Who is this choice relevant to?

Solo diners keeping an eye on sugar

You’re putting together a small meal and want to compare sugar content without relying solely on the front of the pack. The values per 100 g and per piece can help; remember to include the toppings too.

Lunch-makers looking for fibre

You’re looking for a crispbread base for lunch and comparing wholegrain cereals and fibre content. Your chosen option should also suit your taste and any allergens you need to avoid.

Shoppers comparing protein

You want an easy-to-portion base and are also checking the protein content. Compare the sugars and salt as well, and make sure the grains and allergens are suitable for you.

What should you look for when choosing?

First, compare the sugars per 100 g on a like-for-like basis. Then work out how many pieces you’ll eat and what the toppings or any filling add to your meal.

What to consider What to check when buying Who is this mainly for?
Sugars and claims Compare ‘of which sugars’ per 100 g and check the value per piece. Don’t treat ‘reduced sugar’ as a stated sugar value. I want to know how much sugar my crispbread contains, regardless of the wording on the pack. This check would be the main buying concern for around 31% of consumers.
Portion and toppings Decide how many crackers you’ll have and compare the nutritional information for the toppings or filling separately. When I make a meal for myself, I want to know what the crackers and toppings contribute together. The overall portion would be the main consideration for around 25% of consumers.
Fibre and grains Check fibre per 100 g and per piece, and read which grains have been used. For lunch, I’m mainly looking for crispbread with a fibre and grain profile that appeals to me. This would be the first requirement for around 25% of consumers.
Allergens and salt Read the current ingredients and allergen information; compare salt per 100 g and for your planned portion. Before buying, I need to be able to check whether the ingredients suit me, and I want to include the salt in my meal in my calculations. This would be the most important consideration for around 19% of consumers.

Common mistakes

  • Taking ‘reduced sugar’ to mean a specific sugar content

    A search term, a comparison with another product and the claim ‘low sugars’ don’t mean the same thing. Under Regulation (EC) No 1924/2006, the claim ‘low sugars’ for solid foods is subject to a limit of no more than 5 g of sugars per 100 g.

    Check the nutritional information under ‘of which sugars’ per 100 g, then work out the amount for the number of pieces you plan to eat.

  • Counting only the plain cracker

    For a meal for one, toppings and any filling also contribute to the nutritional value. According to Wasa, Sandwich Cheese & Chives, a filled option, contains 3,0 g of sugars and 21 g of fat per 100 g.

    Choose your portion and toppings before assessing the whole meal; don’t compare a filled option as if it were a plain cracker.

  • Prioritising fibre or protein values over ingredients

    Grains and allergens vary between options. According to Wasa, Wasa High-Fiber contains rye, wheat, oats and sesame, among other ingredients; a fibre value won’t tell you whether those ingredients are suitable for you.

    Check the ingredients, allergens and any ‘may contain’ warnings on the pack of the exact option you choose.

  • Forgetting to compare salt

    Crispbread can contain salt even when it’s low in sugars: Wasa lists 1,25 g of salt per 100 g for Rustiek and 1,10 g per 100 g for Vezelrijk. Your toppings may also contain salt.

    Compare the salt content for the number of crackers you’ll eat, and check the toppings separately.

Brands and shops to compare

Wasa / Wasabröd

The crispbread range includes plain rye options, higher-fibre varieties and filled bars.

  • Wasa lists 1,5 g of sugars and 20 g of fibre per 100 g for Rustiek; for Vezelrijk, the figures are 2,0 g of sugars and 26 g of fibre per 100 g.
  • Grains, allergens and nutritional values vary by option. Compare a filled bar separately from plain crispbread.

Ryvita

Ryvita Original Crispbread is a rye product you can use as a nutritional reference.

  • Ryvita’s international product information lists 2,4 g of sugars and 13,4 g of fibre per 100 g for Original Crispbread.
  • Check the Dutch packaging and nutritional information when you buy; international product information doesn’t tell you which version is available locally.

Albert Heijn

Albert Heijn’s online crispbread category includes own-brand products, as well as a range of other brands and product types.

  • You can compare different types, including wholegrain crispbread and seeded varieties.
  • For sugars, fibre and allergens, use the information for the specific product and check the packaging.

Jumbo

Jumbo provides product information for options including Wasa Protein Wheat Knackebrod.

  • For this option, Jumbo lists 20,0 g of protein, 2,7 g of sugars and 1,0 g of salt per 100 g.
  • These values apply to Wasa Protein Wheat, not to other crispbread sold at Jumbo. Also check the information about wheat and gluten.

Crispbread for a meal you put together yourself

These two Joybuy products are plain crispbread options that you can pair with toppings of your choice. Compare their sugars per 100 g, then consider how many crackers you’ll have and the toppings for your whole meal for one.

Wasa High-Fiber Crackers 300 g

Wasa High-Fiber Crackers 300 g

An option to consider if you mainly want to compare sugars and fibre per 100 g for a meal with toppings of your choice.

  • 2,0 g of sugars, 26 g of fibre and 1,1 g of salt per 100 g.
  • The ingredients include rye, wheat, oats and sesame; check the latest allergen information.
  • Check the pack for the weight of one cracker so you can work out the values for your planned portion.
View at Joybuy
Wasa Rustiek crispbread 215 g

Wasa Rustiek crispbread 215 g

A rye crispbread to pair with toppings of your choice if the sugar content of the base is your main priority.

  • 1,5 g of sugars and 1,25 g of salt per 100 g; Wasa lists 20 g of fibre per 100 g.
  • Contains rye, which contains gluten, and may contain traces of milk and sesame. Check the current packaging if allergens are relevant to you.
  • Remember to include the number of crackers and the nutritional value of the toppings in your meal.
View at Joybuy

Frequently asked questions

When can crispbread be labelled ‘low sugars’?

For solid foods, the claim ‘low sugars’ may only be used under Regulation (EC) No 1924/2006 when the product contains no more than 5 g of sugars per 100 g. Check the nutritional information too: the claim doesn’t tell you how much sugar you’ll have with your toppings.

Should I compare crispbread per cracker or per 100 g?

Use both: comparing per 100 g lets you assess different options on the same basis, while the value per cracker helps you put your portion together. For a 10 g piece of wholegrain crispbread, the Voedingscentrum gives average values of 0,3 g of sugars, 1,4 g of fibre and 0,1 g of salt; your product may have different values.

Should I assess the toppings separately?

Yes. Toppings are part of the nutritional value of your meal for one. First decide how many crackers you’ll have, then check the sugars, salt and other relevant values in the amount of toppings you’ll actually use.

How do I account for salt if I eat several crackers?

Check the salt per 100 g or per piece and calculate it for the number of crackers you plan to eat; count salt from the toppings separately. The Voedingscentrum recommends that adults have no more than 6 g of salt a day.

Does Dutch crispbread always contain iodised salt?

No, don’t assume that every option does. Wasa explicitly states that Original Crisp contains salt enriched with iodine; if this matters to your choice, read the current ingredients list for the crispbread you’re planning to buy.