If you want a less sweet cracker to have alongside cake, compare similar crackers by their ‘of which sugars’ value per 100 g, rather than relying solely on a claim on the front of the pack. A plain cracker suits this taste preference. If you also want to eat it as a snack on its own, check its protein, fibre, fat, energy and allergens too.
You’re looking for a plain or savoury cracker to have alongside cake and want to know how much sugar the cracker itself contains. To compare, check the nutritional information for crackers you’d eat in the same way.
You want to weigh up the sugar content against protein and fibre, as well as fat, energy and allergens if the cracker will be eaten as a snack on its own or with a topping.
You want to know what ‘less sugar’ is being compared with, so you check the nutrition table for similar crackers. A ‘low carb’ claim does not replace checking the sugar content.
First decide whether you want a plain cracker to go with cake or one that can also serve as a snack. Then compare the nutritional information for products with the same purpose.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Sugar content | Compare ‘of which sugars’ per 100 g for similar crackers. Check ‘of which added sugars’ separately if this is listed. | If I want less sugar, I want to know what’s actually in the cracker, rather than relying on the front of the pack. For around 42% of consumers, comparing sugar content would be the top priority. |
| Flavour with cake | Choose between a plain cracker and a fruity snack cracker; assess any topping separately if needed. | With cake, I’m looking for a cracker that won’t make my coffee break even sweeter. A plain accompaniment would matter most to around 33% of consumers. |
| Nutritional value and allergens | Compare protein, fibre, fat and energy per 100 g, and check the allergens in the variety you choose. | If I also eat the cracker as a snack, I want to consider more than just its sugar content. These other product features would be the top priority for around 25% of consumers. |
According to the product listing at Albert Heijn, Bolletje Fruitige Crackers Appel is compared with the average sugar content of supermarket snack bars. This doesn’t tell you how the product compares with plain crackers.
For this coffee break, compare the sugar content per 100 g of crackers you’d eat in the same way.
Albert Heijn lists AH Stevige crackers proteïne sesamzaad as containing 491 kcal and 29 g of fat per 100 g. According to the product information, Bolletje Protein & Low Carb Crackers, as listed by Albert Heijn, contain 484 kcal and 28 g of fat per 100 g.
Include fat, energy and your usual portion size in the comparison if they’re relevant to your choice.
Albert Heijn lists AH Snackcrackers appel & kaneel as containing 11 g of sugars per 100 g. Its sweet flavour makes it a different choice from a plain cracker to have alongside cake.
Choose fruity snack crackers when that’s the flavour you’re after; don’t automatically compare them as a substitute for a plain cracker.
Ingredients vary from one cracker to another. For example, Albert Heijn’s product information for AH Stevige crackers proteïne sesamzaad lists sesame, soya, lupin and wheat, among other ingredients.
Before eating, check the allergen declaration on the pack of the exact variety you’ve chosen.
Among the products reviewed, Bolletje offers both a Protein & Low Carb cracker and a fruity cracker.
The own-brand products reviewed include crispbreads and a fruity snack cracker; compare each variety separately.
Jumbo Luchtige Crackers Naturel is an own-brand variety reviewed for comparison with other plain crackers.
These crackers are worth considering for a coffee break with cake. When choosing, compare the sugar content per 100 g in the nutritional information, and take extra care with the conflicting sesame information for the Bolletje variety.
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A matzo cracker to consider if you’re looking for a plain flavour to have with cake. The product name indicates that the pack contains 16 pieces; check the latest nutritional information and allergen declaration before choosing.
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A 240 g crispbread variety to compare by sugar content. The title says ‘Sesame-Free’, but the ingredients and allergen information mention sesame. If you have a sesame allergy, don’t rely on the title: check the variety and the allergen declaration on the pack before eating.
Compare the ‘of which sugars’ value per 100 g for the same type of cracker. Also check added sugars if they’re listed separately, and read the ingredients: 0 g of added sugars doesn’t mean 0 g of total sugars.
No. Check the sugar content of each cracker separately in the nutrition table. ‘Low carb’ draws attention to carbohydrates, but doesn’t on its own tell you how many grams of sugars a particular variety contains.
Check the allergen declaration on the specific pack you intend to eat. Ingredients vary between varieties; for example, for AH Stevige crackers proteïne sesamzaad, Albert Heijn lists sesame, soya, lupin and wheat. If product information conflicts, don’t rely on the product title alone.
Follow the storage instructions on the pack you’ve chosen and seal it well after opening. Jumbo recommends sealing the pack of its Luchtige Crackers Naturel well and eating the rest within a few days.
