If you’d like a chocolate cookie with less sugar to enjoy with your coffee, first compare the sugar content per 100 g: a cookie labelled ‘sugar-free’ is not the same as one labelled ‘reduced sugar’. Then consider your portion size, the ingredients and any sweetener warnings. A low sugar value on its own doesn’t tell you whether a cookie meets your other requirements.
You’re looking for a chocolate cookie to enjoy with your coffee and want to compare the sugar content per 100 g and in your own portion. The nutritional information is more useful for this than a general claim on the front of the pack.
You want chocolate pieces or a chocolate coating, while also looking for a cookie with less sugar. You understand that ‘reduced sugar’ doesn’t mean the same as ‘sugar-free’.
As well as the sugar content, you check sweeteners, usage warnings and allergens. For cookies containing polyols in particular, it’s important to check the information on the current packaging.
First decide how important the sugar content is to you and what kind of chocolate element you’re looking for. Then check the nutritional information and ingredients for the specific cookie.
| What to consider | What to check | Who it’s for |
|---|---|---|
| Sugar content | Compare ‘of which sugars’ per 100 g, then consider how many cookies you have in a portion. | I want to choose a chocolate cookie to enjoy with my coffee, with sugar content as my main priority. Around 42% of consumers would make this their most important purchasing criterion. |
| Chocolate in the cookie | Check whether the product contains chocolate pieces, cocoa or a chocolate coating, then compare the sugar content. | I want less sugar, but I also want the chocolate element I’m looking for with my coffee. For around 33% of consumers, this combination would be the main reason for their choice. |
| Ingredients and sweeteners | Read the current allergen information and check the pack for warnings about polyols. | If I need to avoid an ingredient or am keeping an eye on sweeteners, I look beyond the sugar content. For around 25% of consumers, the ingredients would be the deciding factor. |
Chocolate cookies can carry different claims and have widely varying sugar content. Albert Heijn lists 0 g of sugars per 100 g for Céréal Chocolate Chip Cookie; Céréal lists 19 g per 100 g for its Melk-Chocoladekoekjes.
Compare ‘of which sugars’ on the same basis, preferably per 100 g, and then consider the portion you have.
According to the product information, Céréal Chocolate Chip Cookie contains maltitols and carries a warning that excessive consumption may have a laxative effect.
Read the ingredients and usage warnings for the cookie you choose rather than relying on the sugar content alone.
Chocolate cookies may contain various allergens or list possible traces of them. A sugar claim tells you nothing about the allergens in a product.
Check the ingredients and allergen list on the current packaging of the exact product you’re buying.
Compare specific products from these brands; their cookies don’t all have the same ingredients or sugar content.
Céréal offers several chocolate cookies with different claims and sugar content.
Verkade San Francisco Zero is a biscuit with no added sugar.
Lotus Speculoos met Chocolade is a cookie to compare if you’re specifically looking for speculoos with chocolate.
This chocolate-flavoured cookie is an option to consider with your coffee, using the nutritional information to guide you. The product name alone doesn’t confirm that it has reduced sugar.
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For anyone looking for a chocolate-flavoured cookie to enjoy with coffee and wanting to compare the sugar content for themselves.
72 g pack. Check the nutritional information per 100 g, your portion size and the current allergen information on the packaging.
No, they’re different claims. Albert Heijn lists 0 g of sugars per 100 g for Céréal Chocolate Chip Cookie, while Céréal lists 19 g per 100 g for its Melk-Chocoladekoekjes. Compare the ‘of which sugars’ line per 100 g, then consider your portion.
For Céréal Chocolate Chip Cookie, this warning relates to maltitols: according to the product information, excessive consumption may have a laxative effect. Read the warning for the specific cookie you choose.
It varies by product. The product information for Céréal Chocolate Chip Cookie lists wheat and oats, and notes that it may contain traces of milk, egg, nuts, soya and sesame, among other things. Always check the current allergen list on the packaging you’re buying.
No. Sugar content helps you compare cookies on one point, but portion size, other nutritional information, ingredients and any warnings are also relevant to your choice. So make sure you assess the full label of the specific product.
