What should you look for when choosing?
Start by checking the nutritional information and ingredients of the variety you want to serve. Then consider how you’ll use the sprinkles at the party and whether you can buy them in time.
| What to consider |
What to check when buying |
Who it matters to |
| Sugars |
Compare ‘of which sugars’ per 100 g and check which product a lower-sugar claim is based on. |
If my main aim is to serve less sugar, the figure in the nutritional information is more useful than the wording on the front of the pack. Around 34% of consumers put this comparison first. |
| Ingredients and allergens |
Read the ingredients, allergen information and ‘may contain’ statements on the packaging. For Céréal, also check the warning about polyols. |
When several children are eating, I want to know whether the sprinkles I’ve chosen are suitable for their allergies and dietary requirements. This is the most important factor for around 26% of consumers. |
| Using them as a topping |
Decide what you’ll serve the sprinkles on and how much you want to use as a topping. |
For the party, I want a familiar topping that suits the treat, without making sprinkles the main ingredient. This presentation comes first for around 20% of consumers. |
| Availability |
Check the packaging and current stock at the shop or on the online store shortly before buying. |
If the treats need to be ready for a particular day, I want to be able to buy my chosen variety in time. Around 20% of consumers give availability top priority. |
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Frequently asked questions
Does ‘less sugar’ mean chocolate sprinkles are sugar-free?
No. The claim compares the sprinkles with another product; it doesn’t mean they contain no sugar. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag Puur Minder Suiker, Jumbo lists 42.6 g for its milk variety, and Albert Heijn and Jumbo list 7.7 g for Céréal Hagelslag Puur.
Is Céréal Hagelslag Puur suitable for every children’s party?
Not necessarily. As well as 7.7 g of sugars, Albert Heijn and Jumbo list 40 g of polyols per 100 g; the label warns that excessive consumption may have a laxative effect. Also check the allergens and, if you’re unsure, discuss your choice with parents or carers.
Which allergens should I check before serving?
Check the packaging of the chocolate sprinkles you’ve bought for any allergens relevant to your guests. The AH variety discussed lists milk and lactose, the Jumbo variety lists milk and possible gluten or wheat, and Céréal lists soya and possible traces of milk. Ask about allergies in advance rather than relying on an old pack.
How can I use chocolate sprinkles without letting them take over the whole treat?
Use them as a topping on a base that suits your guests and the occasion, such as bread or yoghurt. That way, you can choose how much topping to use while also considering the ingredients and allergens in both the base and the sprinkles.