Who is this choice relevant to?

Parents who mainly compare sugar content

If you want to reduce sugar, compare the nutritional information per 100 g. Albert Heijn and Jumbo list 7.7 g of sugars per 100 g for Céréal Hagelslag Puur, as well as 40 g of polyols and a warning about excessive consumption.

Families looking for lower-sugar chocolate sprinkles

If you want to serve dark or milk chocolate sprinkles, AH Hagelslag Puur Minder Suiker and Jumbo Hagelslag Melk Minder Suiker are two options. Their product information says the sugar reduction is compared with the specified standard version from the same own-brand range. Be sure to compare the sugars per 100 g too.

Organisers serving several children

When sharing party treats, it’s important to ask about allergies in advance and read the packaging of the product you buy. The varieties reviewed differ in their declarations of milk, lactose and soya, as well as possible traces of gluten or wheat.

What should you look for when choosing?

Start by checking the nutritional information and ingredients of the variety you want to serve. Then consider how you’ll use the sprinkles at the party and whether you can buy them in time.

What to consider What to check when buying Who it matters to
Sugars Compare ‘of which sugars’ per 100 g and check which product a lower-sugar claim is based on. If my main aim is to serve less sugar, the figure in the nutritional information is more useful than the wording on the front of the pack. Around 34% of consumers put this comparison first.
Ingredients and allergens Read the ingredients, allergen information and ‘may contain’ statements on the packaging. For Céréal, also check the warning about polyols. When several children are eating, I want to know whether the sprinkles I’ve chosen are suitable for their allergies and dietary requirements. This is the most important factor for around 26% of consumers.
Using them as a topping Decide what you’ll serve the sprinkles on and how much you want to use as a topping. For the party, I want a familiar topping that suits the treat, without making sprinkles the main ingredient. This presentation comes first for around 20% of consumers.
Availability Check the packaging and current stock at the shop or on the online store shortly before buying. If the treats need to be ready for a particular day, I want to be able to buy my chosen variety in time. Around 20% of consumers give availability top priority.

Common buying mistakes

  • Taking ‘less sugar’ at face value

    The claim compares a product with a specific alternative. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag Puur Minder Suiker, while Jumbo lists 42.6 g per 100 g for its milk variety.

    Check both the basis for the claim and the ‘of which sugars’ figure in the nutritional information per 100 g.

  • Assuming a low sugar figure means you can eat as much as you like

    According to Albert Heijn and Jumbo, Céréal Hagelslag Puur contains 40 g of polyols per 100 g. The label warns that excessive consumption may have a laxative effect.

    Read the warning before serving, and if you’re unsure, ask parents or carers whether this variety is suitable for their child.

  • Serving one pack to all your guests without checking for allergens

    The products reviewed have different allergen declarations. AH lists milk and lactose, Jumbo lists milk and possible gluten or wheat, and Céréal lists soya and possible traces of milk.

    Ask about relevant allergies in advance, check the packaging of the product you actually buy, and keep it available when serving.

  • Planning your party shopping based on a product listing alone

    A product listing doesn’t tell you whether the pack you want will be available when you’re preparing the treats.

    Just before buying, check current stock, pack size and the label at your chosen shop.

Brands to consider

Céréal

According to Albert Heijn and Jumbo, the 200 g pack of dark chocolate sprinkles reviewed lists 7.7 g of sugars and 40 g of polyols per 100 g.

  • The declared sugar content is lower than that of the AH and Jumbo varieties discussed here.
  • The variety contains maltitol and soya, may contain milk, and carries a warning that excessive consumption may have a laxative effect.

Albert Heijn

AH Hagelslag Puur Minder Suiker is a 250 g dark chocolate variety. Albert Heijn lists 43 g of sugars per 100 g and compares the sugar reduction with AH Chocolade Hagel Puur.

  • The product information gives a specific sugar figure and names the variety used for comparison.
  • The product contains milk and lactose; ‘less sugar’ does not mean sugar-free.

Jumbo

Jumbo Hagelslag Melk Minder Suiker is a 200 g milk chocolate variety. Jumbo lists 42.6 g of sugars per 100 g and compares it with its standard milk chocolate sprinkles.

  • The milk chocolate variety offers a different flavour from the dark chocolate varieties discussed here.
  • The product contains milk and may contain gluten or wheat. Check current availability before planning your party shopping.

De Ruijter

Jumbo and ALDI list standard De Ruijter varieties, including dark and milk chocolate sprinkles.

  • The varieties listed offer a choice of different types of chocolate sprinkles.
  • Check the current label to see whether a particular variety suits your aim of serving less sugar.

Venz

Venz Tijgerhagelslag is a 200 g variety designed for a playful presentation. Joybuy lists 75 g of sugars per 100 g for this product.

  • The tiger-shaped sprinkles add a familiar decorative touch to a party treat.
  • Don’t choose this variety as a lower-sugar option based on its appearance; compare the nutritional information with the alternatives.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Does ‘less sugar’ mean chocolate sprinkles are sugar-free?

No. The claim compares the sprinkles with another product; it doesn’t mean they contain no sugar. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag Puur Minder Suiker, Jumbo lists 42.6 g for its milk variety, and Albert Heijn and Jumbo list 7.7 g for Céréal Hagelslag Puur.

Is Céréal Hagelslag Puur suitable for every children’s party?

Not necessarily. As well as 7.7 g of sugars, Albert Heijn and Jumbo list 40 g of polyols per 100 g; the label warns that excessive consumption may have a laxative effect. Also check the allergens and, if you’re unsure, discuss your choice with parents or carers.

Which allergens should I check before serving?

Check the packaging of the chocolate sprinkles you’ve bought for any allergens relevant to your guests. The AH variety discussed lists milk and lactose, the Jumbo variety lists milk and possible gluten or wheat, and Céréal lists soya and possible traces of milk. Ask about allergies in advance rather than relying on an old pack.

How can I use chocolate sprinkles without letting them take over the whole treat?

Use them as a topping on a base that suits your guests and the occasion, such as bread or yoghurt. That way, you can choose how much topping to use while also considering the ingredients and allergens in both the base and the sprinkles.