Who is this relevant to?

Shoppers keeping an eye on sugars

You’re looking for a sweet chocolate topping for bread, yoghurt or another afternoon snack, and want to compare the amount of sugars. Chocolate sprinkles could be an alternative to flakes for you.

Shoppers weighing up ingredients

As well as the sugar content, you want to know whether a topping contains sweeteners or polyols. Allergens and warnings on the packaging also matter.

Fans of the flake texture

You’re specifically looking for chocolate flakes, not just a chocolate topping. In that case, the product format is a separate factor to consider alongside the nutritional information.

What should you look for when choosing?

Decide whether lower sugar or the flake texture matters most to you. Then compare the nutritional information of products that meet your preference.

What to consider What to check when buying Who it matters to
Amount of sugars Compare ‘of which sugars’ per 100 g and check what a reduction claim is measured against. Albert Heijn states that AH Hagelslag Puur Minder Suiker contains 43 g sugars per 100 g. When I add a topping to my afternoon snack, I mainly want to know how much sugar the product contains. An estimated 42% of consumers put the sugar content first.
Ingredients and allergens Read the ingredients, allergens and warnings on the label. For Céréal Hagelslag Puur, Jumbo states that it contains 40 g polyols per 100 g, contains soya, may contain milk and carries a warning about excessive consumption. A lower sugar content isn’t enough for me if I also need to watch out for polyols or allergens. These ingredients are the top priority for an estimated 33% of consumers.
Product format Check whether you’re buying flakes or chocolate sprinkles, and read the nutritional information for that specific product. PLUS states that Venz Rimboe Krokovlokken Puur Vanille contains 73 g sugars per 100 g. I want to keep the texture of flakes in my afternoon snack, so I wouldn’t automatically choose chocolate sprinkles. For an estimated 25% of consumers, the product format is the deciding factor.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    A reduction claim compares products; it doesn’t mean that the product contains no sugar. Albert Heijn states that AH Hagelslag Puur Minder Suiker has 30% less sugar than AH Chocolade Hagel Puur, but also contains 43 g sugars per 100 g.

    Check what the claim is compared with, as well as the ‘of which sugars’ figure in the nutrition table.

  • Looking only at the sugar content

    Jumbo states that Céréal Hagelslag Puur contains 7.7 g sugars and 40 g polyols per 100 g. The product information warns that excessive consumption may have a laxative effect.

    Also check the ingredients, allergens and warnings on the packaging.

  • Treating chocolate sprinkles and flakes as the same product

    Chocolate sprinkles can be used as a chocolate topping, but they don’t have the shape of flakes. The Venz krokovlokken reviewed here are flakes; PLUS states that they contain 73 g sugars per 100 g.

    First choose the product format you want, then check the sugar content of that exact variety.

  • Comparing portions of different products directly

    Comparisons per portion can be misleading when the stated portion sizes differ. Voedingscentrum recommends comparing nutritional values per 100 g.

    Use the same measure for your comparison, then check the label on the pack you’re buying.

Brands to consider

Céréal

The Hagelslag Puur reviewed here is an option for anyone comparing the sugar content of a chocolate topping; it isn’t a chocolate flake variety.

  • Jumbo states that this variety contains 7.7 g sugars per 100 g and claims 88% less sugars than a comparable standard product.
  • Jumbo also states that it contains 40 g polyols per 100 g, contains soya, may contain milk and carries a warning about excessive consumption.

Albert Heijn

AH Hagelslag Puur Minder Suiker is worth considering if you’re looking for dark chocolate sprinkles with an explicit comparison to an AH reference product.

  • According to Albert Heijn, this variety contains 30% less sugar than AH Chocolade Hagel Puur.
  • Albert Heijn also states that it contains 43 g sugars per 100 g and contains milk/lactose; the claim doesn’t mean the chocolate sprinkles are sugar-free.

Venz

Rimboe Krokovlokken Puur Vanille is an option to explore if you’re specifically looking for flakes.

  • PLUS describes this variety as krokovlokken for use on bread and yoghurt, among other things.
  • PLUS states that it contains 73 g sugars per 100 g. The product information lists wheat starch and soya, and says that the Funnies are less suitable for children under 3.

De Ruijter

Specials Extra Puur is a chocolate sprinkle option to consider when comparing product format and cocoa composition, rather than focusing solely on sugar reduction.

  • According to PLUS product information, this variety contains 35% more cocoa solids than De Ruijter Chocoladehagel Puur.
  • The stated comparison is about cocoa solids, not the amount of sugars. Check the nutrition table separately for that information.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean that chocolate sprinkles are sugar-free?

No. Albert Heijn states that AH Hagelslag Puur Minder Suiker contains 30% less sugar than AH Chocolade Hagel Puur, but also contains 43 g sugars per 100 g. Whenever you see a reduction claim, check the nutrition table too.

How do I compare chocolate flakes with chocolate sprinkles?

Compare the amount of sugars per 100 g and check whether you’re buying flakes or chocolate sprinkles. Voedingscentrum recommends comparing products per 100 g; if you’re after a particular texture, the product format remains a separate choice.

What should I look for in chocolate sprinkles with a lower sugar content?

Also read the ingredients, allergens and product warnings. For Céréal Hagelslag Puur, Jumbo lists polyols and soya, notes that it may contain milk, and warns that excessive consumption may have a laxative effect.

Can chocolate sprinkles replace chocolate flakes in my afternoon snack?

They can if you’re looking for a chocolate topping and are happy with a different product format. If you specifically want the texture of flakes, chocolate sprinkles aren’t an equivalent replacement in that respect. If lower sugar also matters to you, check the nutritional information for a flake product separately.