Who will find this comparison useful?

If you compare sugar content

You want to serve chocolate flakes with tea and choose based on sugar per 100 g, not just the flavour name. The variants listed by Albert Heijn in this comparison range from 56 to 72 g per 100 g.

If you love dark chocolate

You’re looking for a dark or extra-dark option, but also want to know how much sugar it contains. A higher cocoa percentage won’t tell you how a product compares with other brands unless you check the labels.

If you’re serving flakes to others

You use flakes on bread, in yoghurt or with a dessert, and want to check which pack suits the occasion. Check the allergen information too: the products listed by Albert Heijn differ in their declarations of milk, soya and wheat, among other things.

What should you look for in chocolate flakes?

First decide whether sugar content or flavour will guide your choice. If you’re serving them to others, always check the allergens on the current packaging too.

What to considerWhat to check before buyingWho it matters to
Sugars per 100 g Compare the ‘of which sugars’ figure per 100 g in the nutrition tables of the variants you’re considering. I want chocolate flakes with tea, but would prefer the option with less sugar from the ones available to me. Sugar content is the top priority for around 50% of consumers.
Chocolate flavour Decide whether you want dark, extra-dark or milk chocolate, and check the cocoa percentage alongside the sugar content. For a dessert, I mainly want a flavour that works well with it, even if another option contains less sugar. Flavour is the deciding factor for around 30% of consumers.
Suitability for serving Read the allergen information on the current packaging and check what pack size you need. If I’m serving flakes to others, the allergens and pack size need to suit the occasion. For around 20% of consumers, this practical suitability comes first.

Common mistakes when choosing chocolate flakes

  • Assuming ‘extra-dark’ means less sugar

    For De Ruijter, Albert Heijn lists 56 g of sugars per 100 g for Royaal Extra Dark and 63 g for the standard dark flakes. This difference doesn’t mean that a flavour name has the same sugar content across every brand, or that it makes a claim about reducing sugar.

    Place the nutrition tables from the packs side by side and compare ‘of which sugars’ per 100 g.

  • Guessing allergens from the flavour

    A dark or milk chocolate option doesn’t tell you everything about its allergens. Albert Heijn lists soya and wheat for Choca Flakes and warns that the product may contain milk.

    Check the ingredients and allergen information on the current packaging before buying or serving the flakes.

Brands compared

De Ruijter

The dark, extra-dark and milk chocolate flakes give you different flavours to compare per 100 g.

  • Albert Heijn lists 56 g of sugars per 100 g for Royaal Extra Dark, 63 g for dark and 70 g for milk chocolate.
  • Check the allergens for each variant; the flavour name is no substitute for the information on the packaging.

AH

AH Pure and AH Mix are different types of flakes. Compare their nutrition tables and choose the flavour you prefer.

  • Albert Heijn lists 65 g of added sugars per 100 g for AH Pure, in a 300 g pack.
  • According to Albert Heijn, AH Mix has 72 g of total sugars per 100 g. Don’t compare total sugars and added sugars as if they were the same measure.

Choca

Choca Flakes are an option to compare with other brands of chocolate flakes as a topping on bread or in yoghurt.

  • The listed sugar content is 71 g per 100 g.
  • Albert Heijn lists soya and wheat as allergens; the product may contain milk.

Milk chocolate flakes on Joybuy

These milk chocolate flakes are a good fit if you prefer the taste of milk chocolate on bread or in yoghurt. If less sugar is your top priority, compare the sugar content on the packaging.

g'woon Milk Chocolate Flakes, 300 g pack

g'woon Milk Chocolate Flakes 300 g

An option if you want to use milk chocolate flakes on bread or in yoghurt. The pack contains 300 g; check the latest nutrition and allergen information before serving.

View on Joybuy

Frequently asked questions

Does ‘extra-dark’ mean chocolate flakes contain less sugar?

No, the flavour name alone doesn’t confirm that. Albert Heijn lists 56 g of sugars per 100 g for De Ruijter Royaal Extra Dark and 63 g for De Ruijter dark flakes. For other products, check the nutrition table per 100 g again.

How much sugar is in a serving of chocolate flakes?

It depends on the product and how much you use. The Voedingscentrum gives 10.4 g of sugars for a standard 15 g serving of chocolate flakes. For a specific pack, use the figure per 100 g and the amount you serve yourself.

Where can I check allergens before serving chocolate flakes?

Read the ingredients and allergen information on the current packaging. The variants listed by Albert Heijn differ in their declarations of milk, soya and wheat, among other things, so don’t rely on the dark or milk chocolate label alone.