Who is this comparison for?

If you want to keep your sugar intake as low as possible

Compare the amount of sugars in similar biscuits on the same basis. The Netherlands Nutrition Centre recommends comparing labels per 100 g.

If you want to avoid added sugars

Check the exact claim as well as the nutrition table. According to Albert Heijn product information, Verkade San Francisco zero contains 0% added sugar, but still has 1.7 g of sugars per 100 g.

If you need to check ingredients carefully

As well as the sugar content, you’ll want to check the allergen information and any sweeteners listed. These vary between biscuit varieties, so check the label on the pack you receive too.

What should you look for when choosing?

Start with your main priority, then compare the other nutritional information and ingredients of the biscuits you’re actually considering ordering.

What to consider What to check when buying Who should consider this?
Total sugars Compare ‘of which sugars’ per 100 g for similar biscuits, then check the energy and ingredients. If my main aim is to consume less sugar, I don’t want to rely on products having different numbers of biscuits per serving. For around 36% of consumers, the total amount of sugars is the deciding factor.
What sugar claims mean Read the exact claim and also check ‘of which sugars’ per 100 g and the ingredients list. I want to avoid added sugars without assuming that ‘zero’ also means zero grams of total sugars. Understanding the claim is the main priority for around 29% of consumers.
Biscuit type and fibre Choose a type of biscuit that suits the occasion; compare fibre, energy and saturated fat per 100 g too. With a cup of tea or coffee, I want a biscuit I enjoy, while fibre is another factor I like to compare. Around 21% of consumers give this more weight than the lowest sugar value.
Ingredients and allergens Check the latest allergen information, sweeteners and any warning about polyols on the packaging. If I need to watch out for an ingredient or prefer to avoid polyols, I can’t choose based on the sugar figure alone. For around 14% of consumers, the ingredients are the most important factor.

Common mistakes

  • Taking ‘no added sugars’ to mean ‘no sugars’

    A biscuit may still contain sugars. Albert Heijn lists Verkade San Francisco zero as having both 0% added sugar and 1.7 g of sugars per 100 g.

    Always check the ‘of which sugars’ line in the nutrition table as well as the claim.

  • Comparing biscuits by serving size

    Servings may not be the same size for every product. That means the amount of sugar per serving doesn’t give you a like-for-like comparison.

    Follow the Netherlands Nutrition Centre’s advice to compare similar products per 100 g.

  • Checking allergens and polyols only after ordering

    The allergens and sweeteners listed vary between biscuit varieties. Albert Heijn product information warns that products including AH Digestive 0% suiker and Verkade San Francisco zero may have a laxative effect if consumed in excess.

    Read the ingredients and warnings before ordering, then check the label again when your biscuits arrive.

  • Treating a low sugar figure as a complete nutritional assessment

    The sugar value alone tells you nothing about the rest of the nutritional profile. For example, Albert Heijn lists AH Digestive 0% suiker as containing 465 kcal per 100 g.

    If they matter to your choice, compare the energy, saturated fat and fibre per 100 g too.

Brands to compare

Albert Heijn

AH Digestive 0% suiker is a specific biscuit variety to compare if you’re looking at the listed amount of sugars.

  • According to Albert Heijn product information, this variety contains 0.3 g of sugars and 5.7 g of fibre per 100 g.
  • The same product information lists wheat, maltitol and isomalt, and warns of a possible laxative effect if consumed in excess.

Céréal

The Speculoos and Choco Delight varieties mentioned offer different types of biscuits to compare for their nutritional values and ingredients.

  • Albert Heijn lists Céréal Speculoos stukjes amandel as containing 0.4 g of sugars per 100 g; Jumbo lists Céréal Minder Suikers Choco Delight Puur as containing 0.5 g of sugars and 8.8 g of fibre per 100 g.
  • Both varieties mentioned contain polyols. Check the allergens for each variety; Albert Heijn also lists 12 g of saturated fat per 100 g for the Speculoos variety.

Verkade

San Francisco zero is a tea biscuit where it’s important to distinguish between added and total sugars.

  • According to Albert Heijn product information, this variety is listed as containing 0% added sugar and 1.7 g of sugars per 100 g.
  • The product information also lists maltitols and allergens including wheat, milk and soya.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘no added sugars’ mean that a biscuit contains no sugars?

No, the product may still contain sugars. Check ‘of which sugars’ per 100 g. For example, Albert Heijn lists Verkade San Francisco zero as containing 1.7 g of sugars per 100 g, despite its 0% added sugar claim.

How do I compare biscuits online if the serving sizes differ?

Compare similar biscuits per 100 g rather than per biscuit or serving. According to the Netherlands Nutrition Centre, this gives you a consistent basis for comparing nutritional values.

What should I look for in biscuits containing maltitol or other polyols?

Check the ingredients and the warning on the packaging, even if the listed sugar content is low. Albert Heijn product information warns that products including AH Digestive 0% suiker and Verkade San Francisco zero may have a laxative effect if consumed in excess.

How should I store an opened pack of sugar-free biscuits?

Store the pack in a cool, dry, dark place and seal it well, as recommended by the Netherlands Nutrition Centre. Follow the storage instructions on the packaging too.

Should I check the label after ordering online?

Yes, especially if allergens or specific ingredients are important to your choice. Check the latest ingredients, allergens and nutritional information on the pack you receive before eating the biscuits.