Which approach is right for you?

It comes down to what you want to control: the ingredients in homemade biscuits, the stated sugar content of a packaged biscuit, or a familiar flavour.

Home bakers who choose their own ingredients

With a recipe based on ingredients such as dates, banana and oats, you decide what goes into the dough. However, these ingredients can contain naturally occurring sugars, as the recipes from Allerhande and the Netherlands Nutrition Centre show.

Shoppers comparing labels

If you’re looking for a low stated sugar content, the nutritional information is more useful than the wording on the front of the pack alone. Compare sugars and energy per 100 g, the serving size, ingredients and any polyols.

Speculoos fans looking to cut down on sugar

A familiar speculoos flavour doesn’t necessarily mean a low sugar content. Compare a standard version with one made with sweeteners by checking the ingredients list and nutrition table.

What should you look for when choosing?

First, decide whether you want to bake your own or buy ready-made biscuits. Then work out whether control over the ingredients or the stated sugar content matters more to you.

Baking your own with fruit

Right for you if: you want to choose the ingredients and the sweetening base for your dough.

Bear in mind: dates and banana contain naturally occurring sugars. The recipes reviewed also require an oven and a food processor or chopper.

Ready-made biscuits with sweeteners

Right for you if: you’re looking for a packaged biscuit and mainly want to compare the stated sugar content.

Bear in mind: the versions reviewed contain polyols and carry a warning that excessive consumption may have a laxative effect.

What to considerWhat to check before buyingWho it matters to
Choosing your own ingredients For a recipe, check the quantities, method and nutritional information per serving. When I bake my own, I want to choose what sweetens the dough and know which sugars those ingredients contain. This is the top priority for around 36% of consumers.
Stated sugar content Compare ‘of which sugars’ and energy per 100 g; check the ingredients and any polyols too. When choosing a packaged biscuit, I want to weigh a low stated sugar content against the rest of the nutritional information. Around 36% of consumers put this first.
Familiar flavour and convenience Compare standard and lower-sugar versions by checking the ingredients, sugars, serving size and allergens. When I’m looking for a familiar biscuit flavour, I want a ready-made alternative and don’t want to rely on the flavour name alone. This combination matters most to around 28% of consumers.

Common mistakes

  • Reading ‘no added sugar’ as ‘sugar-free’

    Ingredients such as dates and banana can contain naturally occurring sugars. Allerhande and the Netherlands Nutrition Centre use these ingredients in their biscuit recipes.

    For a packaged biscuit, check both the ingredients list and ‘of which sugars’. For a recipe, refer to the nutritional information for the stated serving size.

  • Comparing only the sugar figure

    According to Albert Heijn’s product information, the Céréal, Verkade and AH biscuits reviewed contain 401 to 465 kcal per 100 g, despite their low stated sugar content or ‘no added sugar’ claim.

    Compare energy, fat, saturated fat, fibre and the serving size you plan to eat too.

  • Overlooking polyols and allergens

    The biscuits with maltitols reviewed carry a warning that excessive consumption may have a laxative effect. Their ingredients and allergens vary by product.

    Before buying, check the current packaging for polyols and allergens, especially if you need to avoid a particular ingredient.

  • Assuming a familiar speculoos flavour means less sugar

    According to Albert Heijn’s product information, original Lotus Speculoos lists sugar and candy syrup as ingredients and contains 38 g of sugars per 100 g.

    Compare speculoos varieties by checking the ingredients list and nutrition table, not just the brand or flavour name.

Brands to use as a guide

These examples show which label differences are worth looking at. The values and warnings mentioned apply to the products reviewed, not the entire brand.

Céréal

Céréal Speculoos with almond pieces is a packaged option for anyone looking for a speculoos flavour and wanting to compare sugar content.

  • According to Albert Heijn’s product information, this version contains 0.4 g of sugars per 100 g.
  • The same version lists 29 g of polyols and 404 kcal per 100 g, carries a warning that excessive consumption may have a laxative effect, and contains allergens including wheat, almond, soya, egg and milk.

Verkade

Verkade San Francisco Zero is a biscuit for anyone looking to compare a ready-made product labelled ‘0% added sugar’.

  • Albert Heijn lists 1.7 g of sugars per 100 g for this version.
  • It also lists 401 kcal per 100 g, contains maltitols, carries a warning that excessive consumption may have a laxative effect, and contains ingredients including wheat, milk and soya.

AH

AH Digestive 0% sugar is a supermarket own-brand biscuit made with sweeteners, with a nutrition table you can use for comparison.

  • Albert Heijn’s product information lists 0.3 g of sugars per 100 g for this version.
  • The same information lists 465 kcal and 14 g of polyols per 100 g. It contains wheat and carries a warning that excessive consumption may have a laxative effect.

Lotus Biscoff

Original Lotus Speculoos is included here as a flavour reference, not as a low-sugar option.

  • According to Albert Heijn’s product information, the version reviewed lists sugar and candy syrup as ingredients and contains 38 g of sugars per 100 g.

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Frequently asked questions

Can a homemade biscuit with no added sugar still contain sugar?

Yes. Ingredients such as dates and banana can contain naturally occurring sugars. Allerhande’s biscuit recipe lists 6 g of sugars per biscuit; the Netherlands Nutrition Centre’s oat and date biscuit recipe lists 7 g per serving. Compare these values only with the stated serving sizes in mind.

What does ‘light’ on a packet of biscuits tell you about the sugar content?

On its own, ‘light’ doesn’t tell you whether the comparison is about sugars, fat or energy. According to the Netherlands Nutrition Centre, it means a reduction compared with a similar standard product. So check which characteristic is being compared on the packaging and read the nutrition table.

Are biscuits with little sugar automatically low in calories?

No. Sugar content alone doesn’t determine how much energy a biscuit provides. According to Albert Heijn’s product information, the Céréal, Verkade and AH products reviewed contain 401 to 465 kcal per 100 g. Compare the energy per 100 g and per serving separately.

Why do some biscuits made with sweeteners carry a warning about a laxative effect?

The biscuits made with maltitols or other polyols reviewed state that excessive consumption may have a laxative effect. Check the ingredients list and warning on the packaging of the version you choose.