Who is this relevant for?

Shoppers who want to check the organic status

You want more reassurance than just the word ‘organic’ on the front of the pack. For pre-packed products, the EU organic logo, the code of the inspection body and the indication of origin can help you check the organic claim.

People keeping an eye on salt

You use oats for porridge or a savoury dish and want to compare products on a like-for-like basis. Check the salt per 100 g; any other ingredients you add during preparation also contribute to the nutritional value of the finished meal.

Shoppers who care about the type of flakes or the ingredients

You prefer a particular porridge texture or are considering a mix with extra protein. If so, check the ingredients list too: a mix containing spelt and soya is different from oats made with oats alone.

What should you look for when choosing?

First check the organic claim, then compare salt per 100 g and decide whether you want plain oat flakes or a mix of ingredients.

What to consider What to check when buying Who it matters most to
Organic claim Look for the EU organic logo, the code of the inspection body and the indication of origin on the packaging. I want to be able to check what the organic claim on my oats is based on, rather than relying on the product name alone. For around 46% of consumers, this ability to verify the claim is their top priority when buying.
Salt and ingredients Compare the ‘salt’ entry per 100 g and check whether the product contains only oat flakes. When I use oats in different dishes, I want to know how much salt the product itself contains and what else is in it. This is the top priority for around 36% of consumers when choosing.
Type of flakes or mix Check the type of flakes and, for a protein mix, read the full ingredients and allergen information. Once the organic claim and salt level suit me, I prefer to choose based on the texture or ingredients I want. This preference is the deciding factor for around 18% of consumers.

Common mistakes

  • Assuming ‘organic’ means low in salt

    The EU organic logo relates to organic production, not the salt content of oats.

    Check the organic claim, then separately read the ‘salt’ entry in the nutritional information per 100 g.

  • Confusing no added salt with total salt

    Albert Heijn states that AH Organic Oats contain 0 g of added salt per 100 g, but the nutritional information also lists 0.03 g of salt per 100 g.

    For product comparisons, always use the total salt content per 100 g. Treat the statement about added salt as additional information about the ingredients.

  • Mistaking a protein mix for plain oats

    Jumbo describes Zonnatura Oats & Spelt Protein as also containing spelt and soya. It is therefore not made from oat flakes alone.

    Read the full ingredients list before buying, and choose plain oats if you’re looking for oats and nothing else.

  • Relying only on an online product description

    Ingredients and nutritional information may change when a product is updated, so they may differ from an older description you have seen.

    Check the current packaging for the salt level, ingredients, allergen information and organic claim.

Brands to consider

Albert Heijn

AH Organic Oats is a 450 g wholegrain organic variety described by the brand.

  • Albert Heijn lists organic wholegrain oat flakes as the ingredient, with 0 g of added salt per 100 g and 0.03 g of salt per 100 g.
  • The product page says this particular variety has been discontinued. Check the packaging of any alternative you choose.

Jumbo

Jumbo describes its 500 g Organic Wholegrain Oats as being made from organic oat flakes alone.

  • This is worth considering if you’re looking for oats without any other ingredients.
  • To compare salt levels, check the nutritional information per 100 g on the current packaging.

Zonnatura

Zonnatura offers both organic wholegrain oats and an organic oat mix with spelt and soya.

  • For its 500 g wholegrain oats, Jumbo lists 0.02 g of salt and 11 g of protein per 100 g. For the 350 g Oats & Spelt Protein, it lists 0.01 g of salt and 19 g of protein per 100 g.
  • The protein mix contains spelt and soya, so it is not made from oats alone.

Lidl / CROWNFIELD

Lidl describes CROWNFIELD Organic Oats as a 500 g pack sold in its stores.

  • The product description says these oats are organic.
  • When shopping in store, check the ingredients, nutritional information and organic claim on the packaging.

Organic oats at Joybuy

This selection features a Zonnatura wholegrain variety for people who want to assess organic oats and the stated salt content per 100 g.

Zonnatura organic wholegrain oats, 500 g

Zonnatura organic wholegrain oats, 500 g

An option if you’re looking for wholegrain oats and want to compare products by their salt content.

For the equivalent 500 g Zonnatura variety, Jumbo lists 0.02 g of salt and 11 g of protein per 100 g. Check the packaging for the ingredients and allergen information, as well as the EU organic logo, inspection code and indication of origin.

View at Joybuy

Frequently asked questions

How can I identify organic oats on the packaging?

For pre-packed organic oats, look for the EU organic logo, the code of the inspection body and the indication of origin for the agricultural ingredients. According to the European Commission, the logo can only be used on products certified as organic by an authorised inspection body.

Are organic oats automatically low in salt?

No. The organic claim doesn’t tell you how much salt a particular product contains. Compare the nutritional information per 100 g: for example, Jumbo lists 0.02 g of salt per 100 g for Zonnatura Organic Wholegrain Oats, while Albert Heijn lists 0.03 g per 100 g for AH Organic Oats. Anything you add during preparation also counts towards the salt in your meal.

Is an organic protein mix the same as plain oats?

No. A protein mix may contain ingredients other than oats. Jumbo describes Zonnatura Oats & Spelt Protein as a mix with spelt and soya. Check the ingredients and allergen information if you’re looking for oats alone or want to avoid certain ingredients.

How should I store oats after opening?

Follow the storage instructions on your product’s packaging and seal it tightly after use. Albert Heijn recommends storing its described organic oats in a cool, dark and dry place; for the Zonnatura variety described, Jumbo advises keeping it dry and sealed.