If a product must meet the criteria for a ‘low fat’ claim, check that it contains no more than 3 g of fat per 100 g. Under the EU regulation on nutrition claims, that is the limit for solid foods. The Lay’s Oven Baked Original, AH Ridged Crisps Original Reduced Fat and Pringles Original products compared here all exceed it, according to product information from Albert Heijn and Jumbo. If you’re simply looking for a relatively lower-fat option, compare the values per 100 g and, when choosing a sharing bag, consider portion sizes and salt too.
You want a product that genuinely meets the criteria for the ‘low fat’ nutrition claim. Under the EU regulation on nutrition claims, solid foods must contain no more than 3 g of fat per 100 g to qualify. A ‘reduced fat’ label doesn’t replace this check.
You’re looking for crisps to share with others and mainly want to compare them with regular crisps, without requiring the bag you choose to qualify as low fat. Compare the fat content per 100 g and decide in advance how much you want to serve.
You want enough crisps for everyone to enjoy, while keeping track of how much each person gets. Check the bag size, stated serving size and nutritional information per 100 g before filling the bowls.
First decide whether ‘low fat’ is a strict requirement or whether you’re looking for crisps with relatively less fat. Then consider how you want to share the bag.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Low fat or reduced fat | Check the fat content per 100 g. Under the EU regulation, solid foods must contain no more than 3 g of fat per 100 g to qualify for the ‘low fat’ claim. | If ‘low fat’ is a strict requirement for me, I don’t want to rely on a comparative claim alone. This is a priority for around 42% of consumers who look for lower-fat options in sharing bags. |
| Relative fat reduction | Compare the fat content per 100 g of the variants in question, and check what a claim such as ‘reduced fat’ is comparing them with. | I want to share crisps and choose an option with less fat than regular crisps, without automatically calling it low fat. This is the main consideration for around 33% of these consumers. |
| Portions and bag size | Check the pack size, stated serving size and salt content per 100 g or per serving, and decide how much you’ll serve. | When I’m having drinks with friends, I want to put out enough for everyone without treating the whole bag as one serving. Around 25% of these consumers prioritise planning individual portions to share. |
A comparative claim doesn’t mean a product meets the criteria for ‘low fat’. Albert Heijn lists 13 g of fat per 100 g for Lay’s Oven Baked Original and 20 g for AH Ridged Crisps Original Reduced Fat. Both exceed the EU limit of 3 g per 100 g for solid foods.
If ‘low fat’ is a strict requirement, check the fat content per 100 g rather than relying on the front of the bag alone.
The serving size on the pack isn’t the same as the total bag contents. Albert Heijn lists five 30 g servings in a 150 g bag of Lay’s Oven Baked Original.
Divide the crisps between bowls in advance if you want to plan how much each person gets.
The salt content can also vary between the crisps you’re considering. The Netherlands Nutrition Centre gives 0.39 g of salt per 30 g serving for crisps made from potato flour; that figure doesn’t automatically apply to every sharing bag.
Check both fat and salt on the label of the variant you choose, ideally using the same basis of per 100 g.
The nutritional value for one variant doesn’t apply to every flavour or pack size from the same brand.
Check the nutritional information on the pack or the specific product page for the variant you’re buying.
The Oven Baked Original variant comes in a 150 g sharing bag. Albert Heijn lists five 30 g servings.
AH Ridged Crisps Original Reduced Fat comes in a 150 g bag. Albert Heijn lists six 25 g servings.
Pringles Original is a crisp variety sold in a 165 g tube.
The range includes Jumbo Original Crisps in a 250 g bag and Jumbo Ridged Paprika Crisps in a 335 g bag, for anyone looking for a larger pack.
Lidl’s Snack Day range includes crisps in flavours such as original, paprika and cheese and onion.
These 150 g bags of Lay’s Oven Baked crisps are worth considering if you’re comparing oven-baked crisps to share. A reduced-fat claim doesn’t prove that a variant qualifies as low fat; check the fat content per 100 g on the pack to find out.
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An original flavour for anyone looking to share a bag of oven-baked crisps and considering a relative reduction in fat.
Bag size: 150 g. The product description claims 50% less fat than regular crisps; check the current pack for fat and salt per 100 g and the serving size.
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An oven-baked variety with Mediterranean herbs for sharing at snack time.
Bag size: 150 g. The product description lists 30 g servings and claims 50% less fat than regular crisps. Compare the nutritional information per 100 g on the current pack.
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A barbecue-flavoured option for anyone looking for a sharing bag of oven-baked crisps.
Bag size: 150 g. The product description claims 50% less fat than regular potato crisps. Check the current pack for fat, salt and the serving size the nutritional values refer to.
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An oven-baked paprika flavour for anyone looking to share a bag of crisps.
Bag size: 150 g. The product description claims 50% less fat than regular crisps. Check the pack for the nutritional values per 100 g and the stated serving size for this flavour.
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An oven-baked cheese and onion flavour for anyone looking for a 150 g sharing bag.
The product description claims 50% less fat than regular crisps. Check the current pack for fat and salt per 100 g, as well as portion and ingredient information.
No. They don’t meet the EU criteria for the ‘low fat’ nutrition claim for solid foods, which allows a maximum of 3 g of fat per 100 g. Albert Heijn lists 13 g per 100 g for Lay’s Oven Baked Original. The manufacturer’s claim that they contain 50% less fat than regular potato crisps is a relative comparison.
Of Lay’s Oven Baked Original, AH Ridged Crisps Original Reduced Fat and Pringles Original, Lay’s Oven Baked Original has the lowest listed value: 13 g of fat per 100 g, according to Albert Heijn. Albert Heijn lists 20 g for the AH variant, while Jumbo lists 30 g for Pringles Original. None of the three therefore meets the EU limit for the ‘low fat’ claim.
Use the serving information on the pack you’ve chosen to fill bowls in advance, rather than putting out the whole bag. Albert Heijn lists five 30 g servings in a 150 g bag of Lay’s Oven Baked Original.
Yes, compare the salt content of the variants you’re considering too. Check the value per 100 g on their labels. The Netherlands Nutrition Centre gives 0.39 g of salt per 30 g serving for crisps made from potato flour, but that figure doesn’t apply to every crisp flavour.
Check the pack of the specific Snack Day variant in store. That way, you can assess the fat, salt and ingredients in the flavour you want to buy without relying on values for another variant.
