Who is this choice relevant to?

Families who eat oats regularly

If several people have breakfast from the same pack, its weight and the number of portions can help you decide whether a larger size is right for you. Jumbo lists 25 portions for its 1 kg pack of fine wholegrain oats; Quaker’s 600 g multipack lists 15 portions.

People who pay attention to what goes into their breakfast

You’ll want to assess both the dry oats and the ingredients you prepare them with. That way, you can look at the nutritional information for the whole breakfast rather than just the fat content on the pack of oats.

People who need gluten-free oats

Regular oats aren’t automatically gluten-free. If you have coeliac disease, it’s important to check the specific pack for the official Crossed Grain symbol.

What should you look for when buying?

First work out how much oats your household uses, then compare the ingredients and nutritional information. For a low-fat breakfast, also consider what goes into the prepared bowl.

What to consider What to look for Who it matters to
Pack size and portions Compare the net weight and number of portions. If you won’t get through a large pack quickly, check the best-before date too. If the whole family eats porridge regularly, I want a pack that lasts without being left sitting around. Around 36% of consumers prioritise stocking up for the family.
Prepared breakfast Check the nutritional information for the dry oats and take into account the milk, yoghurt and toppings you use. I want to be able to assess how much fat is in my usual bowl, not just compare the dry oats. For around 36% of consumers, the nutritional content of the prepared breakfast matters most.
Ingredients Check whether you’re choosing plain oats or a product with other ingredients; compare products using the same serving size. If you want to decide for yourself what goes into your porridge, you’ll want to know exactly what’s in the pack first. That’s the main priority for around 21% of consumers.
Gluten-free label If you have coeliac disease, check the specific pack for the official Crossed Grain symbol. If avoiding gluten is essential, I can’t rely on the word ‘oats’ alone. For around 7% of consumers, checking the label is the top priority.

Common mistakes

  • Comparing only the fat content of dry oats

    The Netherlands Nutrition Centre gives the average fat content of 40 g of dry oats as 2.5 g. The nutritional value of a prepared bowl also depends on the milk, yoghurt and toppings.

    Compare dry products on the same basis, such as per 100 g, and look separately at what you usually add.

  • Assuming regular oats are gluten-free

    Oats can come into contact with gluten during processing. ‘Wholegrain’ on the pack doesn’t mean they’re suitable for people with coeliac disease.

    If you have coeliac disease, check the current label for the official Crossed Grain symbol.

  • Assuming an oat bar or biscuit is the same as plain oats

    A processed snack may have different ingredients and nutritional values from loose oats. The product name alone won’t tell you how they differ.

    Read the ingredients list and nutritional information for the product you actually plan to use.

Brands to consider

Jumbo

Jumbo offers own-brand oats, with fine and coarse wholegrain flakes.

  • The 1 kg pack of fine wholegrain flakes lists 25 portions.
  • A regular variety isn’t automatically gluten-free; check the label if that’s essential to your choice.

Quaker

Quaker sells loose oats in a 600 g pack and Oats Express Naturel in individual sachets.

  • The 600 g pack lists 15 portions and 100% wholegrain oats.
  • The 12 individual sachets of Oats Express Naturel meet a different need from one large pack of loose oats; check the ingredients of each flavour separately.

Brinta

Brinta offers extra-fine oats in a 450 g pack.

  • Albert Heijn describes the fine flakes as quick to prepare.
  • The nutritional values shown for a prepared serving made with semi-skimmed milk aren’t directly comparable with values per 100 g of dry oats.

Albert Heijn

Albert Heijn is a retailer with both own-brand and branded products in its oats range.

  • Product information on ingredients, allergens and nutritional values helps you compare specific packs.
  • Check the physical packaging before use too: recipes and label information can change.

ALDI / Golden Bridge

ALDI sells fine and coarse wholegrain oats under the Golden Bridge name.

  • The range offers a choice of fine or coarse flakes.
  • Check the contents of the pack you choose: the stated pack sizes for fine oats aren’t consistent.

Lidl / Crownfield

Lidl lists 500 g of Crownfield organic oats.

  • The organic product offers a distinct option within the range.
  • A 500 g pack isn’t the same family-sized option as a 1 kg pack; compare the pack size with how much you use.

Oat products on Joybuy

The Quaker pack offers 600 g of oats for regular use, while the smaller 450 g Brinta pack focuses on fine flakes and quick preparation. Choose a size based on how many portions your household gets through.

Quaker Oats 600 g

Quaker Oats 600 g

A pack for households that regularly use loose oats.

Quaker lists 15 portions and 100% wholegrain oats for this 600 g pack. For a low-fat breakfast, also consider the ingredients you prepare the porridge with. If you need a gluten-free option, check the symbol on the pack.

View on Joybuy
Brinta Oats 450 g

Brinta Oats 450 g

A smaller pack for anyone who values fine flakes and quick preparation over a large family supply.

Brinta lists around 11 portions for 450 g. Don’t compare the nutritional value of prepared porridge directly with that of dry oats per 100 g; check the reference amount on the label.

View on Joybuy

Frequently asked questions

How much fat is in a serving of oats?

According to the Netherlands Nutrition Centre, an average 40 g serving of dry oats contains 2.5 g of fat, of which 0.4 g is saturated fat. Milk, yoghurt and toppings also contribute to the nutritional value of your prepared breakfast.

How can I assess oats for a low-fat breakfast?

Check the nutritional information for both the dry oats and the ingredients you use to make the porridge. The Netherlands Nutrition Centre lists preparing it with skimmed or semi-skimmed milk, or yoghurt with no added sugar or salt, as an option for a breakfast that meets the Dutch Wheel of Five guidelines.

How should I store a large pack of oats?

Store the pack in a cool, dry place and seal it well after use. Check the best-before date on the pack to work out whether you’ll use it in time.

Are regular oats gluten-free?

Not automatically: according to the Netherlands Nutrition Centre, oats can come into contact with gluten during processing. If you have coeliac disease, check the specific product for the official Crossed Grain symbol.