Joybuy Insights

Choosing Lindt chocolate: a practical guide to bars, truffles and gifts

Buying Lindt chocolate online seems straightforward, but the wide selection can make it tricky to compare your options. Looking for a firm dark chocolate bar, smooth Lindt Lindor truffles or a chocolate gift to share? Don’t be swayed by the packaging or words such as “premium” and “luxury” alone.

Three common pitfalls to watch out for:

  • A high cocoa percentage doesn’t tell you everything about the taste. 85% or 90% cocoa points to a more intense flavour profile, but that doesn’t mean everyone will enjoy the taste.
  • A flavour name can hide what’s in the ingredients list. Chocolate with caramel, hazelnuts or pistachios may contain milk, soya, gluten or several types of nuts.
  • The packaging can help you decide whether the quantity suits the occasion. A 100 g bar is handy for one or two people, while 200 g of chocolate or a box of truffles makes more sense for visitors, a party or a gift.

What should you look for when choosing Lindt chocolate?

1. Cocoa percentage and flavour intensity

For dark chocolate, the cocoa percentage is an important point of comparison. You’ll find options such as:

  • 70% cocoa: an approachable dark chocolate bar with a distinct cocoa flavour.
  • 78% cocoa: richer and less sweet than 70%, for those who enjoy a more intense flavour.
  • 85% cocoa: bold in flavour, with 11 g of sugars per 100 g according to the product information.
  • 90% cocoa: a very intense dark chocolate option, with 7 g of sugars per 100 g according to the product information.

These percentages mainly tell you about the proportion of cocoa ingredients in the chocolate. They are not a health claim and can’t guarantee that you’ll enjoy the taste. If you’re switching from milk chocolate to dark, it may be better to start with 70% or 78% rather than choosing the highest percentage straight away.

2. Ingredients, allergens and fillings

Always check the label, especially when choosing chocolate with extra ingredients. A bar of chocolate with caramel, chocolate with sea salt, hazelnuts or pistachios may have a different composition from a plain dark chocolate bar without a filling.

Product information for various bars lists ingredients including milk, soya, hazelnuts, almonds, pistachios, sesame or gluten. A product may also contain traces of nuts. If you have an allergy or intolerance, always follow the information on the packaging and check the latest ingredients list before eating.

Lindor focuses on a soft, melting filling. According to the product description, the milk chocolate option is made with milk chocolate and a soft filling. This makes it different from a thin Excellence bar with a higher cocoa percentage.

3. Weight, storage and when to enjoy it

The most common sizes in this range are 100 g of chocolate, 150 g, 173 g and 200 g of chocolate. Choose according to the occasion:

  • 100 g: suitable for your own stash, a small gift or trying a new flavour.
  • 150–173 g: just right for dessert or sharing with a few people.
  • 200 g: practical for visitors, celebrations or a more generous selection of chocolate.

Store chocolate in a cool, dry place, away from direct sunlight, heat and moisture, as stated in the product information. Seal the packaging well after opening. Also check the date on the packaging, and don’t use a damaged pack.

Recommended choices for different types of shopper

The selection below is based on verifiable details such as size, cocoa percentage, flavour combinations and listed allergens. Descriptions of flavour or preparation from the brand are presented as Lindt product information, not as independently established opinions.

Suitable for: Budget-conscious beginners
Lindt Excellence 70% Cocoa Dark Chocolate - 100 g

Lindt Excellence 70% Cocoa Dark Chocolate - 100 g

Why it suits this shopper: The 100 g bar is an easy introduction to dark chocolate, with no extra filling such as caramel or nuts.

How this product helps you avoid the pitfall

The cocoa content of at least 70% is clearly stated, so you can compare a specific feature rather than relying on the packaging alone.

Key benefit and highlights

100 g, 70% cocoa and a simple ingredients list of cocoa mass, sugar, cocoa butter and vanilla, according to the product information.

Suitable for: Shoppers looking for top quality
Lindt Excellence 85% Cocoa Dark Chocolate - 100 g

Lindt Excellence 85% Cocoa Dark Chocolate - 100 g

Why it suits this shopper: If you’re after a pronounced dark chocolate flavour, this bar offers a clearly higher cocoa percentage in a compact size.

How this product helps you avoid the pitfall

The choice is based on a clear detail rather than a vague claim: at least 85% cocoa and 11 g of sugars per 100 g, according to the product information.

Key benefit and highlights

100 g, at least 85% cocoa and, according to the ingredients list, no added flavour filling such as caramel or fruit.

Suitable for: A specific occasion and keen chocolate lovers
Lindt Lindor Assorted Chocolate Truffles - 200 g

Lindt Lindor Assorted Chocolate Truffles - 200 g

Why it suits this shopper: The box combines milk chocolate, pistachio, double chocolate and 70% dark chocolate, making it ideal for sharing and sampling.

How this product helps you avoid the pitfall

The assortment makes the flavour options clear. Be sure to check the listed allergens first, including milk, soya, pistachios and gluten.

Key benefit and highlights

200 g, four listed flavours and a soft filling according to the product description; ideal for sharing or giving as a chocolate gift.

Suitable for: Fans of distinctive combinations
Lindt Excellence Caramel Hazelnut - 100 g

Lindt Excellence Caramel Hazelnut - 100 g

Why it suits this shopper: This bar combines dark chocolate with caramelised hazelnuts and honey caramel pieces for those who enjoy a bit more texture.

How this product helps you avoid the pitfall

The product information lists at least 47% cocoa and 12% caramelised hazelnuts, so you can check the flavour profile and ingredients for yourself.

Key benefit and highlights

100 g, crunchy hazelnuts and caramel pieces. According to the label, it contains hazelnuts, milk and soya.

Looking for more options?

We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about Lindt chocolate

Which Lindt chocolate is a good choice if you want to try dark chocolate?

Lindt Excellence 70% Cocoa Dark Chocolate is an approachable option in the dark chocolate range. If you’re already used to a stronger cocoa flavour, you could try 78%, 85% or 90%. Always check the cocoa percentage and ingredients list.

What’s the difference between Lindt Excellence and Lindt Lindor?

Lindt Excellence mainly consists of thin chocolate bars, often with a clearly stated cocoa percentage or added flavour. Lindt Lindor, according to the supplied product information, is chocolate with a soft, melting filling, available as a bar or a truffle assortment.

How long does Lindt chocolate keep?

The relevant best-before information is on the packaging. Store the chocolate in a cool, dry place, away from direct sunlight and heat sources. After opening, resealing the packaging well helps preserve its quality and aroma.