Who might these choices be relevant to?

Shoppers comparing lower-sugar options

You’re looking for a stroopwafel for Sinterklaas Eve and want to know what a sugar claim actually means. The Netherlands Nutrition Centre recommends comparing nutritional values per 100 g; also check which regular stroopwafel the manufacturer uses for comparison.

Shoppers who need to consider allergens

You’re buying for guests who may need to avoid ingredients such as gluten, milk, egg or soya. Read the allergen information on the packaging you choose: a stroopwafel with less sugar isn’t automatically gluten-free or free from other allergens.

Shoppers planning to share stroopwafels

You want to serve something with coffee or tea and are mainly interested in the number of pieces and how to serve them. Check the pack contents, especially if you’re buying for several guests.

What should you look for when choosing?

For Sinterklaas Eve, first decide whether less sugar, an allergen requirement or sharing with guests is your main priority. Then check the information on the packaging of the option you want to buy.

What to considerWhat to look forWho it matters to
Sugar comparison Check the sugar content per 100 g and the product used for comparison in any claim. I want to choose less sugar, but need to be able to see what the comparison on the packaging means. For around 46% of shoppers, being able to check the sugar comparison is the top priority.
Allergens Read the latest allergen information; check any gluten-free claim separately. If a guest needs to avoid certain ingredients, whether the stroopwafel is suitable matters more than the sugar claim. Around 27% of shoppers give this check top priority.
Sharing and pack size Check the number of pieces and the total pack weight. If I’m putting a plate out with coffee, I want to know how many stroopwafels I can serve. For around 27% of shoppers, sharing is the most important factor.

Common mistakes

  • Reading ‘less sugar’ as ‘low in sugar’

    The claim on AH Butter Stroopwafels with Less Sugar compares the product with the regular AH butter stroopwafel. Albert Heijn still lists 23 g of sugars per 100 g for the less-sugar variety.

    Alongside the claim, check the nutritional information per 100 g and compare it with a specific alternative stroopwafel.

  • Confusing a sugar claim with allergen suitability

    The less-sugar stroopwafels described by Albert Heijn contain ingredients including milk, soya and wheat. A lower sugar content doesn’t remove these ingredients.

    When buying, check the allergen information on the pack. If you need a gluten-free option, look for one that is explicitly labelled gluten-free.

  • Mistaking a seasonal snack for a stroopwafel

    PLUS describes its stroopwafel-flavoured kruidnoten as spiced biscuits with white chocolate. Despite the flavour name, they aren’t stroopwafels.

    Read the product description before comparing its nutritional information with that of stroopwafels.

Brands and product ranges to consider

These product ranges show why a sugar claim, a gluten-free label and a traditional stroopwafel call for different selection criteria.

Albert Heijn

AH Butter Stroopwafels with Less Sugar are a useful example if you want to assess the sugar comparison.

  • According to Albert Heijn, this variety contains 32% less sugar than AH Butter Stroopwafels, with 23 g of sugars and 26 g of fibre per 100 g.
  • The variety described contains ingredients including milk, cereals containing gluten, soya and wheat; check the current packaging.

Céréal

Céréal Low-Sugar Stroopwafels are a separate product range with their own sugar comparison.

  • Albert Heijn’s listing states that they contain 65% less sugar than a regular stroopwafel.
  • Albert Heijn marks this product as discontinued. The listing also names egg, milk, soya and wheat as allergens.

Daelmans

The pack of 10 Daelmans stroopwafels described by PLUS is a good option if you want to share traditional stroopwafels.

  • The product information lists butter, cinnamon and vanilla, and suggests serving them over a hot drink.
  • PLUS lists 38 g of sugars per 100 g for this variety, and wheat, soya and milk as allergens; it isn’t a less-sugar option.

Jumbo Lekker Vrij

Jumbo lists Lekker Vrij Gluten-Free Syrup Waffles in a 240 g pack as a separate gluten-free option.

  • The product label makes it clear which variety to consider if you need a gluten-free option.
  • If you also want less sugar, check the nutritional information for the pack you choose separately.

Heerlijck Banket / ALDI

ALDI lists Heerlijck Banket stroopwafels as a regular pack option.

  • ALDI describes a pack of 12 stroopwafels with a total weight of 480 g.
  • Don’t treat these regular stroopwafels as a less-sugar option; check the nutritional information for the specific product.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean a stroopwafel is low in sugar?

No. The claim describes a comparison and doesn’t, by itself, tell you how much sugar the product contains. Albert Heijn lists 23 g of sugars per 100 g for AH Butter Stroopwafels with Less Sugar; check the rest of the nutritional information and the portion size too.

How do I compare stroopwafels in packs of different sizes?

Start by comparing the nutritional values per 100 g, as recommended by the Netherlands Nutrition Centre for comparing products. Then check the portion size, total weight and number of pieces for your Sinterklaas Eve gathering.

Are stroopwafels with less sugar also gluten-free?

Not automatically: the less-sugar variety described by Albert Heijn contains cereals containing gluten and wheat. If you need a gluten-free option, choose a stroopwafel explicitly labelled gluten-free and check the current packaging for any other relevant allergens too.

How should I store stroopwafels until Sinterklaas Eve?

Follow the storage advice and use-by date on the packaging you buy. Albert Heijn recommends storing its less-sugar stroopwafels in a cool, dry place and putting them in a sealed tin after opening.