When buying stroopwafels with less sugar for a large family, compare the sugar content per 100 g and per wafer rather than relying on the front of the pack. Albert Heijn describes one option as ‘less sugar’ and Céréal calls one ‘low sugar’, but neither term means ‘sugar-free’. Check the ingredients, allergens and any warnings too; ‘gluten-free’ says nothing in itself about sugar content.
Who is this choice relevant to?
Families looking to buy less sugar
If several members of your family eat stroopwafels, you could consider an option with less sugar without needing to find a strictly sugar-free product. Compare the nutritional information per 100 g and, if needed, work out the amount per wafer.
Families with dietary or allergen requirements
If a stroopwafel needs to meet a specific dietary requirement, check its ingredients and allergens separately from its sugar content. A gluten-free label does not mean it contains less sugar.
Families buying several portions at once
A pack for several occasions is easier to compare when you look at the weight per wafer and the corresponding nutritional information as well as the number of wafers. That way, you can compare the sugar content without relying solely on the pack size.
What should you look for when choosing?
Start by deciding whether your priority is less sugar, a specific dietary requirement or a family-sized pack that suits your needs. Then check the nutritional information for the options that meet that first requirement.
| What to consider |
What to check |
Who it matters to |
| Sugar content and claims |
Don’t treat ‘less sugar’, ‘low sugar’ and ‘sugar-free’ as equivalent claims. Check the sugar content per 100 g and work out the amount per wafer. |
If I want to buy less sugar for my family, I want to know what the claim means for each wafer. For around 50% of consumers, a proven reduction in sugar would be the top priority. |
| Diet, allergens and sweeteners |
Read the ingredients, allergens and warnings for the option you choose. Check a gluten-free label separately from the nutritional information. |
If someone at home needs to avoid certain ingredients, I want to check first whether the wafer is suitable. Dietary and allergen checks would be the top priority for around 30% of consumers. |
| Pack and portion |
Compare the number of wafers, net weight and weight per wafer; use the product information to work out the sugar content per portion. |
For several occasions, I want to buy enough wafers and still be able to see how much is in a portion. Pack size and portion size would matter most to around 20% of consumers. |
Common mistakes
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Reading ‘less sugar’ as ‘sugar-free’
A lower-sugar claim doesn’t mean a product contains no sugar. bol’s product information lists 13 g of sugar per 100 g for Céréal Stroopwafels suikerarm.
Before buying, check the exact claim, the nutrition table and the ingredients list on the pack you’ve chosen.
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Assuming gluten-free means low sugar
Jumbo lists 42.4 g of sugar per 100 g for its Lekker Vrij van Gluten Stroop Wafels. The gluten-free label therefore doesn’t tell you how much sugar these wafers contain.
First check whether the option meets your dietary requirement, then compare the sugar content per 100 g separately.
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Overlooking a sweetener warning
bol’s product information lists isomalt in the Céréal stroopwafels and warns that excessive consumption may have a laxative effect.
If you’re considering an option with sweeteners, check the ingredients and usage warnings as well as the sugar claim.
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Confusing pack size with portion size
A large pack doesn’t tell you how much sugar is in one wafer. The Voedingscentrum gives 14.7 g of sugar as an example for an extra-large 40 g stroopwafel; the value for your chosen option may differ.
Check the weight per wafer and use that product’s nutritional information to work out the amount per portion.
Brands to compare
Compare specific stroopwafel options: a brand name or pack size on its own doesn’t tell you anything about the sugar content.
Albert Heijn
Albert Heijn sells a product called AH Roomboter minder suiker stroopwafels.
- An option to consider if you’re specifically looking for stroopwafels with less sugar.
- ‘Less sugar’ doesn’t mean sugar-free. Check the nutritional information, ingredients and allergens on the current pack.
Céréal
Céréal makes a stroopwafel option labelled low sugar that contains isomalt.
- According to bol’s product information, this option contains 13 g of sugar per 100 g.
- The same product information also lists sugar as an ingredient and warns of a possible laxative effect if consumed in excess. Check the current pack.
Jumbo
Jumbo sells products including Lekker Vrij van Gluten Stroop Wafels.
- Jumbo lists the Crossed Grain symbol for this option as a mark of its gluten-free status.
- According to Jumbo’s nutritional information, this option contains 42.4 g of sugar per 100 g; here, gluten-free doesn’t mean it’s a lower-sugar alternative.
Daelmans
PLUS lists Daelmans stroopwafels in several pack formats, including standard wafers, minis and twin packs.
- The different formats are useful if you want to compare the number of wafers in each pack.
- Don’t assume the sugar content is lower because of the pack size; check the nutritional information for the specific option.
Lidl Sondey
Lidl describes a pack of Sondey roomboterstroopwafels as containing 12 wafers, with a net weight of 480 g.
- The stated number of wafers and weight help you compare pack sizes.
- Pack size isn’t an indication of reduced sugar; check the nutritional information for that.
Stroopwafels on Joybuy
Related products will appear soon.
Frequently asked questions
Do ‘less sugar’, ‘low sugar’ and ‘sugar-free’ mean the same thing?
No, these terms aren’t interchangeable. bol’s product information still lists 13 g of sugar per 100 g for Céréal Stroopwafels suikerarm, so check the exact claim and nutritional information for the stroopwafel you want to buy.
Does a gluten-free stroopwafel contain less sugar?
Not necessarily: Jumbo lists 42.4 g of sugar per 100 g for Lekker Vrij van Gluten Stroop Wafels. If you choose a gluten-free option, compare its sugar content separately.
What should I check if the online information differs from the pack?
Before eating, check the ingredients, allergens and nutritional information on the pack you have. Product information can change, so before buying online, compare the available information for the exact option.
How should I store stroopwafels after a big family shop?
Follow the storage instructions and best-before date on the pack you’ve chosen. For Jumbo Lekker Vrij van Gluten Stroop Wafels, Jumbo advises storing them in a cool, dry place and says the best-before date is on the sealing clip.