Who is this choice for?

Snack shoppers putting lower sugar first

You fancy something sweet in the evening, but are mainly keeping an eye on the sugar content. Product information from Jumbo, Albert Heijn and PLUS lists 36.8 to 39 g of sugars per 100 g for the all-butter almond pastries reviewed. It may be worth comparing them with a different type of biscuit, but remember to check its label too.

Pastry fans keeping an eye on portions

You’re specifically looking for an all-butter pastry with almond paste. In that case, it’s not just about how much sugar it contains per 100 g; the size of your portion matters too. Albert Heijn lists a 45 g portion for its pastries, while Jumbo lists 55 g.

Snack shoppers who check ingredients carefully

As well as the sugar content, you want to know which sweeteners and allergens a product contains. According to product information, Verkade San Francisco Zero contains maltitols and AH Kruidkoekreep zero contains xylitol. If you have an allergy or intolerance, always check the current packaging of the product you choose.

What should you look for when choosing?

First decide whether you really want a pastry with almond paste, or whether you’re mainly looking for a sweet snack with less sugar. Then compare the nutrition information and decide how much you actually plan to eat.

What to consider What to check before buying Who it matters to
Less sugar Compare the sugar content per 100 g across similar products. If a product claims to contain ‘less sugar’, check what it is being compared with. If my main aim is to have less sugar, the pastry’s shape alone isn’t enough to help me choose. Sugar reduction is the top priority for around 42% of consumers.
The pastry experience If all-butter pastry and almond paste are essential to you, check the product description and then look at the portion size. I specifically want the pastry and filling, even if another snack lists less sugar. That preference is decisive for around 33% of consumers.
Portion and ingredients Read the nutrition information per portion and the ingredients list, especially for sweeteners and allergens. If I’m having a late snack, I want to know how much I’m eating and what it contains. That’s the main concern for around 25% of consumers.

Common mistakes

  • Assuming an almond pastry is a lower-sugar biscuit

    According to product information, the traditional all-butter almond pastries reviewed from Jumbo, Albert Heijn and PLUS list 36.8 to 39 g of sugars per 100 g. The shape of a biscuit doesn’t, by itself, mean it contains less sugar.

    If that’s your aim, check the nutrition information for the specific product rather than relying on its product category alone.

  • Comparing only the figures per portion

    Albert Heijn uses a 45 g portion for its all-butter pastries, while Jumbo lists a 55 g portion. This means the figures per stated portion aren’t directly comparable.

    First compare similar products per 100 g, then consider the portion you plan to have. The Netherlands Nutrition Centre also advises comparing nutrition values per 100 g when checking labels.

  • Treating ‘no added sugars’ as the whole story

    This statement doesn’t tell you how much energy or salt a biscuit contains. Alongside 1.7 g of sugars, Verkade lists 401 kcal and 0.99 g of salt per 100 g for San Francisco Zero.

    Read the full nutrition information and ingredients list if factors beyond sugar are important to your choice.

  • Checking sweeteners and allergens only after buying

    According to Verkade, San Francisco Zero contains maltitols. Albert Heijn lists xylitol in AH Kruidkoekreep zero and warns that excessive consumption may have a laxative effect.

    Check the current ingredients and allergen information on the packaging of the snack you want to buy.

Brands compared

Albert Heijn

Albert Heijn sells both traditional all-butter pastries and a spiced cake bar labelled as having less sugar: two different types of snack.

  • According to Albert Heijn, AH Roomboter kano’s contain 39 g of sugars per 100 g.
  • AH Kruidkoekreep zero is labelled as having 80% less sugar than the regular AH spiced cake bar, but it isn’t an almond pastry. The bar contains xylitol and carries a warning about excessive consumption.

Jumbo

At Jumbo, you can compare the traditional all-butter pastry with a different type of biscuit labelled as having less sugar.

  • Jumbo lists 36.8 g of sugars per 100 g for its Kano’s met Roomboter, and 20.2 g per stated 55 g portion.
  • The Sultana FruitBiscuits listed by Jumbo as having 30% less sugar are fruit biscuits, not filled pastries. Check the current nutrition information for the variety you choose.

PLUS

PLUS provides product information for both its own-brand all-butter pastries and Aviateur Kano’s.

  • According to PLUS, its own-brand all-butter pastries contain 38.9 g of sugars per 100 g, while Aviateur Kano’s contain 37.6 g per 100 g.
  • The own-brand variety has a Nutri-Score of E. That label doesn’t replace comparing sugar, portions and ingredients to find what’s right for you.

Verkade

San Francisco Zero is a biscuit with no added sugars, not an almond paste-filled pastry.

  • Verkade lists 1.7 g of sugars per 100 g for San Francisco Zero.
  • According to Verkade, the product contains maltitols, 401 kcal and 0.99 g of salt per 100 g. Bear these figures in mind if you’re comparing more than just sugar content.

ALDI

ALDI lists Goud Gebakken Koekhappers as an alternative outside the almond pastry category.

  • ALDI says its ‘less sugar’ variety contains 30% less sugar and lists individually wrapped biscuits.
  • A small biscuit can’t replace the filling and texture of an almond pastry. Check the nutrition information and ingredients on the packaging you choose.

Lidl

Lidl lists biscuit bars, including a lower-sugar gingerbread variety.

  • A biscuit bar is another type of sweet snack for anyone who isn’t specifically looking for a filled almond pastry.
  • Check the current nutrition information and ingredients for the variety you choose; the bar doesn’t have the pastry and almond paste filling of an almond pastry.

Other sweet snacks on Joybuy

These two products are alternative sweet snacks, not almond pastries: a sachima and biscuit bars. Their names indicate that they contain less sugar; if that’s your main buying criterion, compare the current nutrition information and ingredients.

HSU FU CHI Crispy Egg Sachima, 526 g

HSU FU CHI Crispy Egg Sachima (30% Less Sugar), 526 g

A different kind of sweet snack for anyone who isn’t specifically looking for an almond paste-filled pastry.

The product name says ‘30% Less Sugar’ and the pack contains 526 g. Check the current packaging for the basis of comparison behind the claim, portion size, sweeteners and allergens.

View on Joybuy
g'woon Cookie Bars Less Sugar, 6 bars

g’woon Cookie Bars Less Sugar, 6 bars

A biscuit bar for anyone who fancies a biscuit-style snack but doesn’t need it to be a filled almond pastry.

The product name says ‘Less Sugar’ and the pack contains six bars. Before buying, compare the current sugar content per 100 g, portion size and ingredients.

View on Joybuy

Frequently asked questions

Are traditional all-butter almond pastries a lower-sugar choice?

Not if you go by the traditional varieties reviewed: Jumbo lists 36.8 g, Albert Heijn 39 g and PLUS 38.9 g of sugars per 100 g. If you’re mainly looking for a snack with less sugar, compare other types of biscuit too, using their current nutrition information.

What does ‘less sugar’ on a biscuit packet mean?

It’s a comparative claim, not a statement about everything the biscuit contains. Check which similar product it’s being compared with, and also read the sugar content per 100 g, the portion size and the rest of the nutrition information.

Does ‘no added sugars’ mean sugar-free?

No: a product with no added sugars may still contain sugars. For example, Verkade lists 1.7 g of sugars per 100 g for San Francisco Zero. The ‘of which sugars’ line shows how much sugar the product contains according to its nutrition information.

How do I compare an almond pastry with another biscuit?

First compare similar products per 100 g, then consider the portion you plan to eat. The Netherlands Nutrition Centre recommends using values per 100 g when comparing labels, as stated portion sizes can vary. Also bear in mind that a biscuit or bar won’t have the same filling and texture as an almond pastry.

What should I look for when it comes to sweeteners and allergens?

Read the current ingredients and allergen information for the specific product. Verkade lists maltitols in San Francisco Zero; Albert Heijn lists xylitol in AH Kruidkoekreep zero and warns that excessive consumption may have a laxative effect.