Who are these options for?

Late-night snackers looking for a quick roll

If you fancy a small filled roll late at night, check whether it’s ready to eat or needs baking first. For a bake-at-home roll, the packaging instructions will tell you how much preparation is needed.

Snacks with wholemeal and fibre in mind

If you want to choose based on the grain content, compare the ingredients, the stated proportion of wholemeal flour and the fibre per 100 g. The name ‘multigrain’ alone doesn’t tell you how much wholemeal flour the roll contains.

Fans of sourdough, spelt and seeds

If you’re looking for a roll with specific ingredients such as sourdough or seeds, check the allergen information too. Spelt and sourdough don’t mean a roll is gluten-free.

What should you look for when choosing?

Decide what matters most for your late-night snack: being able to eat it straight away, a clear wholemeal and fibre profile, or specific ingredients such as sourdough and seeds.

What to consider What to check before buying Who is this important to?
Preparation and availability Check whether the roll is fresh, frozen or bake-at-home. If baking it, follow the time and temperature on the packaging. If I want something to eat late at night, I want to know whether I can fill the roll straight away or need to bake it first. For around 42% of consumers, convenience comes first.
Wholemeal and fibre Compare the ingredients, the stated proportion of wholemeal flour and the fibre per 100 g. For my late-night snack, I want to be able to see how much wholemeal flour and fibre the roll contains. Around 33% of consumers would make this their main reason for choosing.
Sourdough, spelt and seeds Read the ingredients and check for cereals containing gluten, sesame and any ‘may contain’ warnings. I’m mainly looking for a roll with sourdough, spelt or seeds, but I want to be able to check the allergens. For around 25% of consumers, this ingredient profile takes priority.

Common mistakes

  • Assuming ‘premium’ or ‘multigrain’ means ‘wholemeal’

    Those words alone don’t tell you how much wholemeal flour or fibre a roll contains. For example, PLUS product information shows different proportions of wholemeal flour in its multigrain rolls.

    Check the ingredients and compare the fibre per 100 g if that’s your main criterion.

  • Assuming spelt or sourdough is gluten-free

    The spelt and sourdough options described by PLUS contain cereals with gluten; sesame is also listed for the spelt option.

    Check the full allergen statement on the packaging of the exact product, rather than relying on the product name on the front.

  • Assuming every roll contains iodine

    According to the Voedingscentrum, using baker’s salt when baking isn’t compulsory. So you can’t assume a roll is made with iodised salt just because of the product category.

    Look for baker’s salt or iodised salt in the ingredients, or ask the baker.

  • Treating an online product description as definitive

    Ingredients and nutritional information can change. Lidl also notes that its range of freshly baked rolls may vary by store.

    Check the label when you buy, and if you plan to bake the roll, follow the instructions for the one you’re actually taking home.

Brands compared

Albert Heijn

Albert Heijn’s range includes white and wholemeal rolls, as well as AH Liefde & Passie sourdough options.

  • A good option if you want to compare different types of rolls in store.
  • Check which options are available at your local store and read the ingredients for the one you choose.

Jumbo

Jumbo’s roll range includes white, multiseed, frozen, spelt and sourdough options.

  • You can compare different product types and preparation methods.
  • Check the information for the individual roll for its ingredients and allergens.

Lidl

Lidl offers freshly baked rolls in store, including a white roll.

  • An option if you’re looking for a freshly baked roll.
  • Lidl says its range of freshly baked products may vary by store.

ALDI

ALDI offers individual white rolls, among other products.

  • A straightforward choice if you want to pick up a single white roll.
  • If ingredients or allergens affect your choice, check the packaging or the product information.

PLUS

PLUS provides product information for white sourdough, multigrain, multigrain sourdough and spelt sourdough rolls.

  • For the options described, you can compare ingredients, nutritional values and preparation instructions.
  • Compare the details for the exact product and check the current packaging when you buy.

Dirk

Dirk offers white bake-at-home rolls and rustic multigrain bake-at-home rolls, among other products.

  • A good option if you want to bake a white or multigrain roll at home.
  • Before choosing based on wholemeal flour or fibre, read the ingredients and nutritional information for the option you’re considering.

Rolls on Joybuy

Related products will appear soon.

Frequently asked questions

Does bread in the Netherlands have to be made with iodised baker’s salt?

No. According to the Voedingscentrum, using baker’s salt when baking isn’t compulsory. For a roll, check the ingredients for baker’s salt or iodised salt, or ask the baker.

Are sourdough and spelt rolls gluten-free?

No. Those names don’t mean a roll is gluten-free. The white sourdough roll described by PLUS contains wheat flour, and the spelt option contains cereals with gluten. Check the packaging for other allergens too.

Can you cook a bake-at-home roll in an air fryer?

You can if the instructions for that exact product say it’s suitable for an air fryer. For its multigrain, multigrain sourdough and spelt sourdough options, PLUS recommends four minutes in a preheated air fryer at 200 °C. Don’t assume the same setting will work for a different roll.