Which option is right for you?

If you want something to eat straight away

You’re looking for a croissant that doesn’t need oven time. Check whether the specific product is ready to eat: being sold individually doesn’t automatically mean it needs no preparation. If it’s sold loose, ask about allergen information too.

If you want to bake at home

You have an oven and time to prepare your croissants. A bake-at-home croissant or chilled croissant dough is a better fit than a ready-to-eat option. Check the instructions and storage conditions on the packaging.

If you need to check the label carefully

You want to know which ingredients, allergens and nutritional values apply to the product before you buy it. For loose croissants, ask the retailer for allergen information, as explained by the Netherlands Food and Consumer Product Safety Authority.

What should you look for when buying?

First decide whether you want to eat your croissant straight away or prepare it at home. Then check the quantity and the information you need on the packaging or from the retailer.

What to consider What to check when buying Who it matters to
Ready to eat and portion size Check whether the croissant is ready to eat and how many the pack contains. If I’m hungry late at night, I don’t want to turn on the oven first or open more croissants than I need. Around 44% of consumers prioritise something ready to eat and a suitable portion size.
Baking at home Check whether it’s a bake-at-home croissant or dough, and follow the preparation and storage instructions on the packaging. I’m happy to make time for a freshly baked croissant, as long as I can use an oven that evening. Baking at home is the top priority for around 33% of consumers.
Label and allergens Read the current ingredient and nutritional information; if the product is sold loose, ask about allergens. If ingredients or allergens affect my choice, I want to know the details for this particular croissant before I buy it. This check is the top priority for around 23% of consumers.

Common mistakes

  • Assuming ‘medium sliced’ refers to a standard croissant size

    This description doesn’t tell you whether you’re looking at a whole croissant, a bake-at-home product or dough.

    Before ordering, check the product type, number of pieces and weight in the specific product listing.

  • Treating an online product description as the definitive label

    Albert Heijn and PLUS point out that product information can change. For loose croissants, the necessary allergen information won’t be on an individual pack either.

    Read the current packaging, and ask the retailer about allergens before buying a loose product.

  • Choosing bake-at-home croissants as if they were ready to eat

    Bake-at-home croissants and dough need to be prepared, and instructions vary by product. For example, PLUS says its small butter croissant should be defrosted before baking.

    Check in advance that you have the oven, storage space and preparation time you need.

  • Assuming every croissant contains iodine

    According to a risk assessment by RIVM and the Netherlands Food and Consumer Product Safety Authority, adding iodised salt to food is not compulsory. So you can’t tell whether a product contains it just from its category.

    Check the ingredients or ask the retailer which salt is used if this matters to your choice.

Brands and retailers to explore

Albert Heijn

Albert Heijn lists, among other options, butter croissants, fresh croissant dough and Danerolles croissant dough.

  • The product listings help you tell the difference between a ready-made croissant and dough to bake at home.
  • Albert Heijn recommends checking the current packaging, as ingredients and nutritional information can change.

PLUS

PLUS lists, among other options, individual croissants, long-life bake-at-home croissants and chilled croissant dough.

  • Some products include preparation instructions, so you can see what’s involved.
  • Check the current packaging for the ingredients, allergens, nutritional values and instructions for the variant you choose.

Lidl

Lidl lists a cheese croissant which, according to its product page, is only available in store.

  • The product listing makes it clear that this is a filled croissant.
  • Lidl says that ingredients, allergens and nutritional values for food products aren’t available in a general online list. Check the packaging or ask Lidl for information.

Dirk

Dirk’s search results include products such as Danerolles Supercroissants and Délifrance butter croissants.

  • The product names and pack weights shown help you tell the variants apart.
  • Use the information provided with your chosen product or in store to check ingredients, allergens and availability.

Danerolles

Danerolles makes croissant dough for those who want to shape and bake croissants at home; Albert Heijn lists the Original variant.

  • Dough is a straightforward choice if you want to bake your croissants at home.
  • Preparation instructions and ingredients can vary by variant, so follow the packaging for the product you choose.

Croissants to eat straight away or bake at home

This Joybuy selection includes a croissant described as ready to eat, a bake-at-home option and two packs for which you should check the preparation instructions before buying. Focus on the product type and the quantity you need for your late-night snack.

Bakery Village Danish Croissant, 85 g

Bakery Village Danish Croissant, 85 g

A good choice if you want something to eat without using the oven: the product description says this individually wrapped croissant is ready to eat. If you have specific ingredient or allergen requirements, check the current packaging.

View on Joybuy
SCHOOF Croissants, pack of 4

SCHOOF Croissants, 4 pieces

A good option if you want to bake at home and can use four croissants. The product description says these croissants need to be baked. Check the packaging for the baking time, oven temperature and allergen information.

View on Joybuy
g'woon butter croissants, 4 pieces, 180 g

g'woon butter croissants, 4 pieces, 180 g

A pack to consider if you want to buy several croissants. Before buying, check whether this variant is ready to eat or needs to be prepared first, and read the current allergen information.

View on Joybuy
g'woon mini butter croissants, listed as 200 g

g'woon mini butter croissants, listed as 200 g

The mini size could be a good fit if you’re looking for smaller croissants. Before buying, check the preparation instructions and net quantity: the product title says 200 g, while the description says 180 g.

View on Joybuy

Frequently asked questions

What does ‘medium sliced’ mean for a croissant?

The term doesn’t automatically refer to a recognisable type of croissant. Check whether the product listing describes a whole croissant, dough or a bake-at-home product, and check the number of pieces and the weight.

Where can I find allergen information for a loose croissant?

For a loose croissant, this information must be available in a way other than on an individual label. The Netherlands Food and Consumer Product Safety Authority distinguishes these from pre-packed products, which must have allergen information on the label. Ask the retailer for details before buying.

Can I eat a bake-at-home croissant straight away?

A bake-at-home croissant needs to be prepared according to the instructions for the product you choose. For example, PLUS says its small butter croissant should be defrosted before baking. Follow the instructions on the current packaging.

Does every croissant contain iodised baking salt?

No, you can’t assume that. According to a risk assessment by RIVM and the Netherlands Food and Consumer Product Safety Authority, adding iodised salt to food isn’t compulsory. Check the ingredients or ask the retailer which salt is used.

How can I compare the nutritional value of croissants?

Compare the nutritional information per 100 g and for the amount you’ll actually eat. Voedingscentrum gives the following values for a standard 45 g croissant: 181 kcal, 9,5 g fat, including 5 g saturated fat, 1,1 g fibre and 0,53 g salt. The values for a specific product may differ.