Who is this choice important for?

Shoppers with freezer space

You want to keep croissants for several occasions and can plan when to defrost and bake them. The storage and defrosting instructions on the pack determine how many you can use at a time.

Shoppers looking for croissants to fill

You’re looking for a larger size for lunch or a snack. Dividing the net weight by the number of croissants helps you compare them, but doesn’t guarantee how firm they’ll be once cut open.

Shoppers without freezer space

You want a croissant that you can bake soon or eat straight away. Pay particular attention to how it should be stored, the use-by date and what to do with the rest of the pack once it’s opened.

What should you look for when choosing?

First, decide how long you want to keep the croissants and whether you’ll need to bake them. Then compare the weight per croissant and how many you’re likely to use.

What to consider What to check when buying Who it matters most to
Size for filling Compare the net weight per croissant and check whether they are regular, large or filled croissants. Weight doesn’t indicate thickness or firmness. If you want to cut open and fill a croissant, look for enough room for the filling rather than relying on the name of the size. For around 30% of consumers, size comes first.
Storage and defrosting Check the use-by date, storage temperature and instructions for defrosting and refreezing on the pack. If you want to spread your supply over several baking occasions, the storage requirements need to suit your freezer space and plans. Around 30% of consumers prioritise planning their supplies this way.
Pack size Check the number of croissants, the weight per croissant and whether you need to use the whole pack once it’s opened. A large pack isn’t much use if you can’t store the rest according to the instructions. For around 20% of consumers, being able to use up the pack is the main consideration.
Ingredients and allergens Read the current label for ingredients, allergens and nutritional information per 100 g or per serving. If you need to avoid certain ingredients or compare nutritional values, you’ll need the information for the specific product you choose. Around 20% of consumers make checking the label their priority.

Common mistakes

  • Assuming ‘thick cut’ is a standard measurement for croissants

    Terms such as ‘large’ and ‘super’ don’t indicate a standard thickness or firmness. Even a heavier croissant may not stay firm once cut open, depending on the filling.

    Compare the weight per croissant and the product type first. If you’re buying them for the first time, see whether the prepared croissant works with the filling you have in mind.

  • Buying chilled ready-to-bake dough for long-term freezer storage

    According to Jumbo’s product information, Danerolles Large must be kept chilled, used in full after opening and not frozen. That’s not suitable if you want to take supplies from the freezer for baking on many different occasions.

    Choose a frozen product if you want to use your supply gradually. Choose chilled dough only if you can use the pack as instructed.

    An opened pack that you don’t use in time can lead to food waste.

  • Refreezing defrosted croissants

    Jumbo’s product page for frozen butter croissants says they must not be refrozen after defrosting. Check the instructions for the product you choose.

    Divide your supply into portions before defrosting, then follow the storage period stated on the pack.

  • Focusing only on size or butter content

    Ingredients and allergens vary between croissants. For example, Albert Heijn’s product information for AH Roomboter croissants lists wheat, milk and egg, among other ingredients.

    Check the current label every time you buy, even if you’ve bought a croissant with the same name before.

Brands compared

These brands offer a range of storage and preparation options. Check the instructions for each product and pack rather than relying on the brand name alone.

Jumbo

Jumbo’s croissant range includes regular, larger and frozen options.

  • Jumbo lists freshly frozen croissants weighing 420 g for six, which works out at 70 g per croissant.
  • A higher weight doesn’t confirm a thicker cross-section. Check the storage and preparation instructions for each product.

Albert Heijn

Albert Heijn offers frozen croissants from brands including AH and Picard.

  • AH Roomboter croissants are listed as four frozen croissants with a total weight of 360 g.
  • Check the current pack for ingredients, allergens and baking instructions.

Délifrance

Délifrance is a brand to consider when comparing butter croissants and their ingredients.

  • A Délifrance product listed by Albert Heijn includes butter and iodised salt in its ingredients.
  • Don’t assume that another Délifrance product has the same ingredients or storage requirements based on that one product page.

Danerolles

Danerolles Large is chilled ready-to-bake dough for anyone who wants to bake a larger croissant themselves.

  • Jumbo lists Danerolles Large as 340 g for six croissants.
  • According to the product information, this product must be kept chilled, used in full after opening and not frozen.

PLUS

PLUS offers, among other things, pre-baked butter croissants that you can finish baking at home.

  • The pack shown contains four croissants with a total weight of 180 g. PLUS provides preparation instructions for both the oven and air fryer.
  • Check the storage instructions and ingredients on the pack you choose rather than assuming they’re the same as those for a frozen product.

Croissants ready to eat on Joybuy

This option is a croissant you can eat straight away as a snack, with no need to plan for freezing or baking. The stated weight can help you choose a size. If you’re stocking up, check how many you’ll receive per order and the use-by date on the pack.

Bakery Village Danish Croissant 85 g

Bakery Village Danish Croissant 85 g

A snack that needs no baking. The product name states 85 g per croissant, but that weight doesn’t guarantee how thick or firm it will be with a filling.

For a bulk order, check the number of croissants per pack, the use-by date and the storage instructions. The ingredients listed include wheat, egg and milk, among others. Check the current label if these ingredients are relevant to you.

View on Joybuy

Frequently asked questions

How long can I freeze croissants for later?

For an opened croissant, the Netherlands Nutrition Centre’s Storage Guide recommends one to three months in the freezer; quality may deteriorate if you keep it for longer. For an unopened pack, follow the use-by date and storage instructions on the label.

Can I refreeze defrosted frozen croissants?

Not if the pack says you can’t. Jumbo states that its frozen butter croissants must not be refrozen after defrosting. So only defrost as many as you’ll use, following the product instructions.

Does every croissant in the Netherlands contain iodised baker’s salt?

No, you can’t assume that every croissant does. The Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised table salt used in bread and other baked goods. Check the ingredients list on the individual croissant to see what kind of salt it contains.

What should I check on the label before buying croissants to stock up on?

Check the net quantity, use-by date, storage instructions and preparation instructions, as well as the ingredients and allergens. The Netherlands Food and Consumer Product Safety Authority explains what information must appear on the label of prepacked food, where applicable. Always check the current pack, especially if you’re buying several croissants to use later.