Who are these biscuits for?

Organisers looking for a classic Sinterklaas treat

If the biscuits are part of your festive spread, a spiced option is an obvious choice. Albert Heijn markets its kruidnoten specifically for Sinterklaas; Lotus Biscoff is a speculoos biscuit for anyone who would rather serve a biscuit with coffee.

Anyone serving biscuits with coffee or tea

A plain digestive is a good choice when a neutral biscuit matters more than a strongly festive flavour. It can also work if you’re looking for biscuits to use as a dessert base.

Anyone catering for people avoiding gluten or other allergens

The words “digestive” and “wholemeal” don’t tell you whether a biscuit is suitable. Check the packaging of the product you choose; even with a biscuit labelled gluten-free, you’ll still need to consider other allergens.

What should you consider when choosing?

First decide whether the biscuits are mainly for a Sinterklaas treat, to serve with hot drinks or to use in a dessert. Then check the ingredients and allergen information on each pack to make sure they’re suitable for your guests.

What to consider What to check when buying Who should consider this?
Festive flavour and easy sharing Choose between small, spiced kruidnoten and speculoos to serve with coffee; also check the pack size. I want a treat that guests will immediately associate with Sinterklaas and that’s easy to hand out. Around 36% of consumers put festive flavour and easy sharing first.
Gluten and other allergens Check the exact pack to see which allergens the product contains or may contain; if avoiding gluten, choose a product explicitly labelled gluten-free. If a guest needs to avoid certain ingredients, I need to know which biscuits I can serve. For around 29% of consumers, checking for allergens is the top priority.
A neutral biscuit Compare plain and wholemeal digestives by ingredients, pack weight and nutritional information per 100 g. I’m looking for a biscuit to serve with coffee or tea, without relying on a festive flavour. Around 21% of consumers prioritise a versatile, neutral biscuit.
Dessert base Check whether the flavour of a plain, spiced or chocolate biscuit will work with the dessert you’re planning. I want to crumble the biscuits to make a tart or dessert base, so their flavour needs to work in the finished dish too. Around 14% of consumers prioritise this use.

What should you watch out for?

  • Choosing a plain digestive for a strongly Sinterklaas-themed treat

    A digestive can be a good match for coffee or tea, but it doesn’t automatically have the spiced flavour associated with kruidnoten or speculoos.

    Decide first what you want the biscuits to do: serve as a festive treat or as a more neutral biscuit with a drink.

  • Confusing wholemeal, vegan or lactose-free with gluten-free

    The plain and wholemeal digestives from Albert Heijn and Jumbo described here contain wheat. Other claims on the packaging don’t change that.

    If you need to avoid gluten, look for a product explicitly labelled gluten-free and check for any other relevant allergens too.

  • Relying on the product name alone when dealing with allergies

    Biscuits in the same category can contain different ingredients and allergens. Product information can also change.

    Read the allergen information on the current physical packaging before serving the biscuits.

  • Assuming a chocolate or speculoos variety is the same as a plain digestive

    The flavour and ingredients may differ. For example, Jumbo lists milk, soya and wheat for McVitie's Digestives Pure Chocolade.

    Check the exact variety against what you want to serve or use in a dessert.

Brands to consider

Albert Heijn

Albert Heijn sells both a 400 g pack of plain digestives and kruidnoten, which the company promotes specifically for Sinterklaas.

  • The AH Digestive is described on the product page as vegan and lactose-free; the kruidnoten offer a separate spiced option for the festive season.
  • The digestive contains wheat. Check the current packaging for allergens in the kruidnoten too.

Jumbo

Jumbo offers plain and wholemeal digestives, which differ in their grain composition, among other things.

  • Jumbo lists 3,1 g of fibre per 100 g for its plain digestive and 5,8 g per 100 g for the wholemeal variety.
  • Both varieties contain wheat or gluten. Wholemeal does not mean gluten-free.

McVitie's

McVitie's offers the plain Digestives Original, as well as separate chocolate varieties.

  • The 400 g pack of Digestives Original lists 3,7 g of fibre per 100 g.
  • The Original contains wheat and may contain milk. Jumbo says the separate Pure Chocolade variety contains milk, soya and wheat, so check each variety individually.

Schär

Jumbo sells Schär Digestive Landtaler as a gluten-free biscuit.

  • This is an explicitly gluten-free option for anyone who can’t choose a standard wheat digestive.
  • The product contains soya and may contain lupin and egg. Check the exact pack for all relevant allergens.

Lotus Biscoff

Lotus describes Biscoff as a crunchy speculoos biscuit with a caramelised flavour.

  • Speculoos offers a spiced flavour for anyone looking to serve a biscuit with coffee.
  • It isn’t a plain digestive or a gluten-free alternative. Check the packaging you choose, particularly for wheat and other allergens.

Biscuits to choose from

These Joybuy products suit three ways to serve biscuits at a Sinterklaas parade: kruidnoten as a treat, speculoos with coffee and a plain digestive for anyone looking for a more neutral biscuit. Always check the packaging of the product you’re actually serving for allergen information.

Bolletje Kruidnoten Naturel, 500 g pack

Bolletje Kruidnoten Naturel 500 g

A spiced option if you’d like to hand out kruidnoten at the parade. The pack contains 500 g; the product description lists 20 servings of 25 g.

Contains wheat or gluten and soya; according to the product information, other allergens may also be present. Check the packaging before serving the kruidnoten.

View at Joybuy
Lotus Biscoff speculoos biscuits, 250 g pack

Lotus Biscoff Speculoos 250 g

A speculoos biscuit for anyone who’d like to serve a spiced flavour with coffee or tea instead of a plain digestive. The product description says there are around 32 biscuits per pack.

Contains wheat and is not a gluten-free option. If you have a soya allergy, check the exact packaging: the available product description gives conflicting information about this.

View at Joybuy
McVitie's Digestives Original, 400 g pack

McVitie's Digestives Original 400 g

A plain digestive to serve with coffee or tea, or to use as a biscuit base for a dessert if you’re not looking for a strongly Sinterklaas-inspired flavour. The nutritional information lists 3,7 g of fibre per 100 g.

Contains wheat and may contain milk. Check the current packaging if you need to cater for allergies.

View at Joybuy

Frequently asked questions

Are plain digestives suitable for a Sinterklaas parade?

Yes, if you want to serve a neutral biscuit with coffee or tea. If you’re after a recognisable festive treat, kruidnoten or speculoos are a more obvious choice: Albert Heijn promotes its kruidnoten specifically for Sinterklaas, and Lotus describes Biscoff as speculoos.

Can I serve a plain digestive to someone avoiding gluten?

Don’t assume it’s suitable: the plain digestives from Albert Heijn and Jumbo described here contain wheat or gluten. Schär Digestive Landtaler is sold as gluten-free, but contains soya and may contain lupin and egg. Check the exact packaging for all relevant allergens.

Where can I check for allergens before handing out biscuits?

Check the ingredients and allergen information on the current physical packaging. EU rules for pre-packed foods require allergen information; old product details are no substitute for the label on the biscuits you’re serving.

How should I store digestives after opening?

Seal the biscuits well after opening and store them somewhere dry. Albert Heijn recommends keeping them in a closed biscuit tin; Jumbo advises resealing the pack and storing the biscuits in a dark place.

Does the name “digestive” tell you what the biscuit does?

No. Don’t assume the product name means the biscuit aids digestion. Choose a digestive based on its ingredients, nutritional information, flavour and how you plan to use it.