Who is this choice relevant to?

Hosts with guests who enjoy different types of bread

Serve a white roll and a clearly labelled wholemeal roll separately, so guests can choose for themselves.

Shoppers looking at fibre and wholemeal flour

A dark colour or the name ‘multigrain’ isn’t enough to tell you what’s in a roll. Check the ingredients and fibre per 100 g.

Party planners who want to serve warm rolls

Choose bake-at-home rolls with instructions that suit your oven or air fryer and the time you have just before serving.

What should you look for in King’s Day rolls?

First decide which types of bread you want to serve. Then check the packaging of each variety for its ingredients, number of rolls and preparation instructions.

What to consider What to check when buying Who it matters to
Choosing between white and wholemeal Choose a white variety and one explicitly labelled wholemeal; check the ingredients for both. I want to offer something for guests with different bread preferences, rather than choosing just one type for everyone. This choice is a priority for around 36% of consumers.
Fibre and wholemeal flour Look for the wholemeal label and compare fibre per 100 g; don’t assume multigrain means wholemeal. If fibre is my main priority, I want to be able to compare the ingredients in the rolls. This is a priority for around 29% of consumers.
Serving warm Check the cooking time, temperature and suitable appliance on the packaging of your chosen product. I want to bake the rolls just before breakfast or lunch on King’s Day, but I’ll need enough time and space in my appliance. Serving them warm is the main priority for around 21% of consumers.
Number of rolls Count the rolls in each pack and adjust the quantities of each type to suit your guests. I want to put out enough of both types without having lots left over. Planning portions is a priority for around 14% of consumers.

Common mistakes when choosing

  • Assuming multigrain means wholemeal

    Multigrain refers to the types of grain used, but doesn’t tell you how much wholemeal flour a roll contains.

    Read the product description and ingredients. If a wholemeal base matters to you, choose a product that is explicitly labelled wholemeal.

  • Relying on the label for a different variety

    Ingredients and allergens can vary between white, wholemeal and multigrain rolls, even within the same brand.

    Before serving, check the packaging for the exact variety, especially if any guests need to avoid certain allergens.

  • Buying bake-at-home rolls without planning when to bake them

    Cooking times and temperatures vary by product. If all the rolls won’t fit in your oven or air fryer at once, you’ll need to bake them in batches.

    Read the preparation instructions and work out how many rolls will fit in each batch before you plan when to serve them.

  • Assuming every roll contains baker’s salt

    According to the Netherlands Nutrition Centre (Voedingscentrum), bread doesn’t have to be made with baker’s salt. So the type of bread alone won’t tell you whether iodised salt has been used.

    Check the ingredients on the packaging, or ask which salt has been used if the bread is sold loose.

Roll brands to compare

These brands offer options for comparing white, wholemeal, multigrain and bake-at-home rolls. Always check the exact variety you’re thinking of buying.

Albert Heijn

A useful option for comparing white and wholemeal rolls.

  • Albert Heijn states that its wholemeal rolls contain 100% wholemeal flour and 7,1 g of fibre per 100 g; its white variety contains 2,8 g of fibre per 100 g.
  • Check the current packaging before sharing information about ingredients or nutritional values with your guests.

Jumbo

A useful option if you want to bake white rolls at home.

  • Jumbo gives an oven time of 10–12 minutes at 200°C for its white bake-at-home rolls.
  • Don’t assume the same instructions apply to a different variety; check the packaging of the product you choose.

PLUS

A useful option for comparing white and wholemeal multigrain bake-at-home rolls.

  • PLUS states that its white rolls contain 2,7 g of fibre per 100 g and its wholemeal multigrain variety contains 7 g per 100 g; the ingredients list for the latter specifies 56% wholemeal wheat flour.
  • Check the packaging for the oven or air fryer instructions for your chosen variety.

ALDI

A useful option if you’re looking for an individual white roll.

  • ALDI lists an individual white roll and mentions bake-at-home rolls in stores with a bakery.
  • If you want to compare this roll’s ingredients or fibre, check the product information alongside it.

Dirk

A useful option for a pack of four multigrain bake-at-home rolls.

  • Dirk lists 1 de Beste multigrain rolls as four bake-at-home rolls weighing 300 g in total.
  • Check the ingredients and nutritional information on the packaging if wholemeal flour, fibre or allergens are important to your choice.

Lidl

A useful option for white rolls to bake at home.

  • Lidl describes its white rolls as suitable for baking at home and says they are available in store.
  • Check the packaging for ingredients, allergens, nutritional information and preparation instructions.

White rolls on Joybuy

This product selection is for guests who want white rolls. If you’d also like to offer a wholemeal option, assess it separately by checking the label.

g'woon White Rustic Pistolet, pack of 4

g'woon White Rustic Pistolet, 4 rolls

A white option for guests who don’t want a wholemeal roll; the pack contains four.

Check the packaging for allergens and preparation instructions if you want to serve the rolls warm.

View on Joybuy

Frequently asked questions

Are multigrain and wholemeal the same?

No. ‘Multigrain’ doesn’t tell you how much wholemeal flour a roll contains. Read the ingredients and, if fibre matters to you, compare the nutritional information per 100 g. For example, PLUS states that its wholemeal multigrain rolls contain 56% wholemeal wheat flour.

Do you need both white and wholemeal rolls for King’s Day?

If your guests have different bread preferences, it can be helpful to offer both. Put them out separately so guests can see which type they’re choosing.

Does every roll in the Netherlands contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre (Voedingscentrum), bread doesn’t have to be made with baker’s salt. Check the ingredients list or, if the bread is sold loose, ask which salt has been used.

How should I plan the baking just before serving?

Follow the instructions on the packaging of your chosen product and allow for the number of rolls that fit in your appliance at once. PLUS gives instructions for its white and wholemeal multigrain rolls of 8–10 minutes in the oven at 220°C or 4 minutes in a preheated air fryer at 200°C; Jumbo gives an oven time of 10–12 minutes at 200°C for its white bake-at-home rolls.

What should I check if a guest needs to avoid certain allergens?

Read the allergen information on the current packaging for each exact roll variety. Don’t assume that white, wholemeal and multigrain varieties contain the same ingredients or may contain the same traces.