King’s Day shoppers who prioritise Fairtrade cocoa
You’re looking for chocolate to sprinkle over breakfast or baking, and want to check the packaging to see what the Fairtrade mark applies to.
Who is this choice for?
Aniseed fans and lovers of traditional sprinkles
You want to use crushed aniseed sprinkles on bread, crispbread, yoghurt or cakes, for example. The aniseed flavour matters more to you than choosing chocolate.
Shoppers who need to check for allergens
You compare the current ingredients and allergen information before choosing: the De Ruijter Gestampte Muisjes product reviewed contains wheat, while Fairtrade Original Dark Chocolate Sprinkles may contain milk according to the product information.
What should you consider when choosing?
First decide whether you want aniseed sprinkles or chocolate with a Fairtrade mark. Then check the product type and the label on the item you’re actually buying.
| What to consider | What to check when buying | Who does this matter to? |
|---|---|---|
| Fairtrade chocolate | Check whether the product contains cocoa and what the Fairtrade mark applies to. According to Milieu Centraal, a logo on a white background may identify just one certified ingredient. | If I want chocolate for King’s Day breakfast, I want to know exactly what the certification covers. Verifiable Fairtrade chocolate would be the main priority for around 44% of consumers. |
| Aniseed flavour and product type | Look for crushed, sugar-coated aniseed seeds if you specifically want crushed aniseed sprinkles. Check the product type separately for other varieties of muisjes. | For bread or crispbread, I want the flavour and texture of crushed aniseed sprinkles, not chocolate sprinkles. Around 33% of consumers would prioritise this traditional option. |
| Ingredients and allergens | Read the current label: De Ruijter Gestampte Muisjes 270 g lists wheat starch; Fairtrade Original Dark Chocolate Sprinkles may contain milk. | If I need to avoid wheat or milk, I need to be able to check whether the product is suitable. For around 23% of consumers, checking for allergens would be the first consideration. |
Common mistakes
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Mistaking aniseed sprinkles for chocolate
Albert Heijn describes De Ruijter Gestampte Muisjes as crushed, sugar-coated aniseed seeds. Serving them at a celebration doesn’t make them a chocolate product.
Check the ingredients list if cocoa is a must-have for you. If it is, choose a chocolate alternative with a verifiable Fairtrade claim.
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Assuming the Fairtrade logo covers every ingredient
According to Milieu Centraal, a Fairtrade logo on a white background may apply to one certified ingredient rather than the entire product.
Check the explanation of the certification on the packaging, and don’t make a broader claim than the wording supports.
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Leaving allergen checks until after you’ve bought the product
The De Ruijter Gestampte Muisjes product reviewed contains wheat; Fairtrade Original Dark Chocolate Sprinkles may contain milk according to the product information. This difference could determine which one you choose.
Check the allergen information on the current packaging before using the product.
Relevant brands for this choice
These brands represent two different types of product: aniseed sprinkles and chocolate sprinkles.
De Ruijter
De Ruijter Gestampte Muisjes 270 g is a good fit if you’re looking for traditional aniseed sprinkles. Albert Heijn describes the product as crushed, sugar-coated aniseed seeds.
- Use as a topping for bread and crispbread, among other things, or as decoration.
- The ingredients listed by Jumbo include wheat starch and do not mention cocoa. Don’t treat this product as Fairtrade chocolate.
Fairtrade Original
Dark Chocolate Sprinkles are a chocolate alternative for anyone who wants to check for a Fairtrade mark. They aren’t a type of crushed aniseed sprinkles.
- Albert Heijn lists a Fairtrade mark and at least 32% cocoa solids for these chocolate sprinkles.
- These chocolate sprinkles don’t have the aniseed flavour, and the product information says they may contain milk.
Joybuy products for the aniseed option
Looking for muisjes for a King’s Day breakfast? This aniseed variety is one option to consider. Before buying, check that the product type is right for you if you specifically want crushed aniseed sprinkles.
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De Ruijter Pink Muisjes 330 g
For anyone considering an aniseed option for a King’s Day breakfast; check whether these Pink Muisjes are the crushed variety you’re looking for.
Pack size: 330 g.
Frequently asked questions
Is De Ruijter Gestampte Muisjes Fairtrade chocolate?
No. The Gestampte Muisjes 270 g product reviewed contains sugar-coated aniseed seeds, not chocolate sprinkles. The ingredients listed by Jumbo do not include cocoa. If you’re looking for a Fairtrade option, check the claim on the packaging of a chocolate product.
What can I choose if Fairtrade cocoa matters more to me than aniseed sprinkles?
Fairtrade Original Dark Chocolate Sprinkles are a chocolate alternative: Albert Heijn lists a Fairtrade mark and at least 32% cocoa solids. They’re chocolate sprinkles, so they don’t have the aniseed flavour of crushed aniseed sprinkles.
Does a Fairtrade logo mean all the ingredients are certified?
Not always. According to Milieu Centraal, a Fairtrade logo on a white background may apply to just one certified ingredient, so check the explanation next to the logo on the current packaging.
Is the online allergen information enough to help me choose?
Use the product page to shortlist products, but check the packaging label before use too. The Netherlands Food and Consumer Product Safety Authority highlights the requirement to list allergens on prepacked foods; ingredient information may vary between current packaging.