Who should choose which option?

Hosts who want to serve aniseed sprinkles

For a King’s Day breakfast or brunch where an aniseed flavour fits the occasion, crushed aniseed sprinkles are the right kind of product. According to Jumbo’s product information, De Ruijter Gestampte Muisjes 270 g contains wheat starch, so bear that in mind if you’re buying for guests.

Fans of a rich cocoa flavour

If ‘dark’ means cocoa to you, rather than the name muisjes, compare dark chocolate sprinkles. Albert Heijn states that De Ruijter Royaal extra dark chocolate sprinkles contain at least 43% cocoa solids. Check the percentage for the variety you choose.

Anyone buying a treat to share

If you’re buying a treat for colleagues, family or other guests, it’s important to check the ingredients list for each variety you choose. Don’t assume that aniseed sprinkles and chocolate sprinkles contain the same allergens; read both labels separately.

What should you look for when choosing?

Crushed aniseed sprinkles

Choose this option: if an aniseed flavour and using muisjes on bread or rusks are what matter most.

Bear in mind: this isn’t a chocolate option; the De Ruijter Gestampte Muisjes product examined contains wheat starch.

Dark chocolate sprinkles

Choose this option: if you’re mainly after a rich cocoa flavour and don’t need aniseed.

Bear in mind: chocolate sprinkles aren’t crushed aniseed sprinkles; check the cocoa content and allergens for each variety.

What to consider What to check when buying Who is this important for?
Aniseed tradition Check that the product name and ingredients match the aniseed flavour of crushed muisjes. For a King’s Day breakfast, I mainly want to serve aniseed-flavoured muisjes. For around 45% of consumers, that tradition comes first.
Cocoa flavour Compare the stated cocoa content of the specific chocolate sprinkles; ‘dark’ on its own doesn’t tell you the percentage. If I’m looking for a rich chocolate flavour, I don’t want to accidentally pick up aniseed sprinkles. Around 33% of consumers prioritise cocoa.
Label Read the ingredients, allergen and nutritional information on the pack you choose. When catering for guests with different dietary needs, I want to be able to check the pack before putting anything on the table. For around 22% of consumers, checking the label is the top priority.

Common mistakes

  • Assuming ‘dark’ means a type of crushed muisjes

    According to Jumbo, De Ruijter Gestampte Muisjes 270 g is an aniseed product. The extra dark chocolate sprinkles described by Albert Heijn are a different type of product.

    Decide whether you want aniseed or cocoa before buying, then check the product name. For chocolate, look for a stated cocoa content if that matters to you.

  • Assuming a different flavour contains the same allergens

    Switching from muisjes to chocolate sprinkles also changes which ingredients you need to check. According to Jumbo, the Gestampte Muisjes product examined contains wheat starch.

    Read the ingredients and allergen information on the pack each time you choose a different variety, especially if you’re buying for someone with a food allergy.

  • Applying an average sugar figure to every pack

    The Netherlands Nutrition Centre gives a figure of 11.9 g of sugar for a slice of bread topped with 15 g of muisjes. This isn’t the nutritional value for every individual pack.

    For your own portions, compare the nutritional information for the product you actually choose.

Brands to consider

De Ruijter

Two different product types from this brand help to show the difference in flavour: aniseed Gestampte Muisjes and Royaal extra dark chocolate sprinkles.

  • For Gestampte Muisjes 270 g, Jumbo lists ingredients including aniseed and wheat starch.
  • Albert Heijn states that Royaal extra dark chocolate sprinkles contain at least 43% cocoa solids, but these sprinkles aren’t a muisjes product. Don’t assume the same percentage applies to other varieties.

Albert Heijn

This own-label range is worth considering if you want to compare dark chocolate flakes with chocolate sprinkles or muisjes.

  • Albert Heijn lists AH dark chocolate flakes in its flakes range.
  • Chocolate flakes are a different type of product from crushed muisjes; check the ingredients, allergens and nutritional information on the pack you choose.

Products for both flavour preferences

These products offer options for a King’s Day breakfast or brunch, whether you want to serve aniseed muisjes or dark chocolate sprinkles. The pink muisjes below are not the same product as crushed muisjes.

De Ruijter Intense dark chocolate sprinkles 200 g

De Ruijter Intense dark chocolate sprinkles 200 g

A chocolate option if you’d rather serve cocoa than aniseed at brunch.

Joybuy’s product information states that it contains at least 52% cocoa solids. These are chocolate sprinkles, not crushed muisjes; if you have allergies, check the current label.

View at Joybuy
g'woon dark chocolate sprinkles 400 g

g'woon dark chocolate sprinkles 400 g

A pack of chocolate sprinkles to consider if you want to serve cocoa rather than aniseed.

The pack contains 400 g. Check the label for the cocoa content and allergens in this variety.

View at Joybuy
De Ruijter Pink Muisjes 330 g

De Ruijter Pink Muisjes 330 g

An option if you want to stick with aniseed for breakfast rather than choosing chocolate sprinkles.

These are pink muisjes, not De Ruijter Gestampte Muisjes 270 g, and they’re not a dark chocolate variety. Check the ingredients and allergens on this pack.

View at Joybuy
De Ruijter dark chocolate sprinkles 390 g

De Ruijter dark chocolate sprinkles 390 g

A chocolate option for anyone who doesn’t want an aniseed flavour at their King’s Day breakfast.

This pack contains 390 g and isn’t crushed muisjes. If the cocoa content will determine your choice, check the figure for this particular variety; don’t assume it’s the same as De Ruijter Royaal extra dark.

View at Joybuy

Frequently asked questions

Are crushed muisjes the same as dark chocolate sprinkles?

No. Jumbo describes De Ruijter Gestampte Muisjes 270 g as a product containing ingredients including aniseed, while Albert Heijn states that De Ruijter Royaal extra dark chocolate sprinkles contain cocoa solids. Choose according to the flavour you want to serve, and check the name on the pack.

Can I sprinkle crushed muisjes on something other than a rusk?

Yes. The product information for De Ruijter Gestampte Muisjes also suggests using them on bread, yoghurt and baked goods. If you want a chocolate flavour, choose a chocolate product rather than muisjes as a topping.

What should I check before buying something for guests with allergies?

Read the allergen information on the label of every variety you choose. Jumbo lists wheat starch in De Ruijter Gestampte Muisjes 270 g; don’t assume chocolate sprinkles or other types of muisjes contain the same ingredients. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly stated on the label.

What date should I plan a King’s Day breakfast for?

According to the Dutch government, King’s Day falls on 27 April. You should also time your breakfast or brunch to suit the gathering you’re buying the treat for.