Who are these options for?

King’s Day shoppers on a tight bread-roll budget

You need enough rolls for breakfast, lunch or a relaxed spread. The number of rolls and the pack weight will help you compare like for like.

Planners who want to bake their rolls later

You want to shop before King’s Day and are choosing between part-baked and frozen rolls. You’ll also need to consider how much oven or freezer space you have, as well as the storage instructions.

Shoppers with dietary or allergen requirements

Look beyond the pack size and check details such as the flour used, fibre, salt, and information about gluten and other allergens.

What should you look for when choosing?

First, work out how many rolls you need and when you want to serve them. Then compare packs of the same type and check the label for nutritional information and allergens.

What to consider What to check when buying Who is this important for?
Bread-roll budget Compare the number of rolls and the pack weight for products of the same type. If I’m serving rolls on a tight budget, I want enough for my guests without lots left over. Around 33% of consumers put their bread-roll budget first.
Storage and serving time Check how to store and prepare the rolls. For frozen rolls, also check how long they can be kept after defrosting. I want to shop in advance and prepare the rolls close to serving time. This planning comes first for around 27% of consumers.
Nutritional information Check the flour and fibre, as well as the salt per 100 g; if needed, check whether iodised salt has been used. If bread will be served beyond the celebration, I look at the type of flour and the nutritional information. Around 20% of consumers prioritise this.
Ingredients and allergens Read the ingredients and allergen information. If you need gluten-free food, choose a product explicitly labelled gluten-free. If I need gluten-free food, I want to know which ingredients and allergens are listed on the label before I buy. This suitability is the main concern for around 20% of consumers.

Common mistakes

  • Assuming every pack contains the same number of rolls

    Packs containing the same number of rolls can have different total weights. Fresh rolls also need different planning from part-baked or frozen ones.

    Check both the number of rolls and the pack weight, and compare products that need the same preparation.

  • Confusing multigrain with wholemeal or gluten-free

    The name multigrain doesn’t tell you how much wholemeal flour a roll contains, and it doesn’t mean the product is gluten-free.

    Check the ingredients to see which grains are used. If you need gluten-free food, look for an explicit gluten-free label and check the allergen information.

  • Defrosting frozen rolls too early

    According to Jumbo, the white frozen rolls included in its information should be prepared and eaten within 24 hours of defrosting.

    Only defrost as many as you can prepare and serve within the time stated on the pack.

    Any rolls left after defrosting could go to waste.

  • Assuming every roll contains baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory. So the type of salt used matters if you specifically want to look for iodised salt.

    Check the ingredients for baker’s salt or iodised salt. If you’re buying loose rolls, ask which type of salt has been used if needed.

Brands to compare

Albert Heijn

Albert Heijn lists a white roll and a separate option labelled gluten-free.

  • The ingredients list for the AH white roll includes iodised salt.
  • Don’t treat the standard white roll as an alternative to the separate gluten-free option; check the current label for each product.

Jumbo

Jumbo lists products including white rolls and white frozen rolls.

  • The frozen option gives you another way to plan your shopping and baking.
  • According to Jumbo, the frozen rolls included in its information should be prepared and eaten within 24 hours of defrosting; the white rolls contain wheat.

PLUS

PLUS lists white and multigrain part-baked rolls.

  • The multigrain option contains different grains from the white option.
  • Multigrain doesn’t mean gluten-free; check the ingredients and allergen information on the pack you choose.

Dirk / 1 de Beste

The 1 de Beste range includes white and multigrain part-baked rolls.

  • Dirk lists a pack of four white rolls with a total weight of 300 g.
  • Check the pack weight, ingredients and preparation instructions for the option you choose.

Lidl

Lidl lists a white roll as an in-store product.

  • The product description identifies it as a white wheat roll.
  • Check the current pack in store for ingredients and allergen information.

Rolls for a small King’s Day table

This pack of four rolls is a good fit for a small table. Before buying, check the preparation instructions and label if the ingredients or allergens matter to your choice.

g'woon White rustic rolls, 4 pack

g'woon White rustic rolls, 4 pack

A pack for a small King’s Day table. Check the ingredients, allergens and preparation instructions on the label.

View at Joybuy

Frequently asked questions

Should I choose fresh, part-baked or frozen rolls for King’s Day?

Choose fresh rolls if you want to serve them straight away, part-baked rolls if you want to bake them yourself, or frozen rolls if you want to shop earlier and have freezer space. For frozen rolls, follow the time limit after defrosting; Jumbo gives 24 hours for the white option covered in its information.

Are white rolls always the most practical choice?

Not if, for example, you’re looking for a different mix of grains or want to store rolls in the freezer in advance. First work out how many rolls you need, when you’ll serve them and which ingredients are suitable for your guests.

Does every Dutch roll contain baker’s salt?

No. According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory. If the type of salt used matters to you, check the ingredients list for baker’s salt or iodised salt.

Can I serve ordinary rolls to someone who needs to eat gluten-free?

Don’t use ordinary rolls as a substitute for a product explicitly labelled gluten-free: the white Jumbo rolls included in the information contain wheat. If you choose a gluten-free option, also check the current information about other allergens.