Looking for a slice with extra crunch?
If you specifically want seeds or kernels for King’s Day, check the ingredients list. Nuts are a different addition: the Peijnenburg nut variety listed by Albert Heijn contains almonds and hazelnuts.
Which choice is right for you?
Comparing fibre content?
If you want to compare wholemeal rye and fibre, use the nutritional information per 100 g and check the sugars too. Jumbo lists both fibre and sugars for its wholemeal breakfast cake.
Keeping an eye on sweeteners?
If you want to avoid added sugar, look beyond the word ‘zero’. Check which sweetener is used, how much sugar and how many polyols the product contains, and what warnings appear on the packaging.
What should you look for when choosing?
Start with the addition you actually want to serve. Then compare the nutritional information for the exact products and choose a pack that suits how you’ll be handing it out.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Seeds or kernels | Look for the seeds or kernels you want in the ingredients list and check the allergen information. A product name containing ‘nuts’ doesn’t confirm that it contains seeds. | I want to serve slices with exactly that addition, rather than discover afterwards that they contain nuts. Around 37% of consumers prioritise this. |
| Wholemeal and fibre | Compare the wholemeal flour in the ingredients list, and the fibre and sugars per 100 g in the nutritional information. | The wholemeal base and fibre listed matter most to me, but I also want to weigh up the sugars. Around 36% of consumers prioritise this. |
| Added sugar | As well as checking for a ‘zero’ label, read the sugars, polyols, sweetener used and any warnings on the packaging. | I’d rather avoid added sugar and want to know which sweetener is used instead. Around 18% of consumers prioritise this. |
| Pack size and portions | Check whether the breakfast cake is sliced or individually wrapped, and how many portions the pack contains. | If I want to take slices with me or hand them out, I want to know how they’re packaged in advance. This is the first thing around 9% of consumers consider. |
Common mistakes
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Assuming nuts, seeds and kernels are the same thing
The Peijnenburg nut breakfast cake listed by Albert Heijn contains almonds and hazelnuts. So it isn’t a confirmed choice if you’re looking for seeds or kernels; the nuts also matter if you have an allergy.
Look for the addition you want in the ingredients list and read the allergen information for the product you’ve chosen.
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Assuming wholemeal means low in sugar
Jumbo lists 8.2 g of fibre and 35.5 g of sugars per 100 g for its wholemeal breakfast cake. So the name doesn’t tell you everything about its nutritional value.
For the products you’re considering, compare the fibre, sugars and other nutritional information on the same basis, ideally per 100 g.
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Reading ‘zero’ as ‘sugar-free’
Albert Heijn’s product information lists 3.1 g of sugars and 21 g of polyols per 100 g for Peijnenburg Zero Wholemeal. It also warns of a laxative effect if consumed in excess; the xylitol used is not suitable for animals.
Check the sweetener, nutritional information and warnings for the exact variety, and keep products containing xylitol out of reach of animals.
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Relying on an old product listing for King’s Day
A supermarket listing doesn’t necessarily tell you which variety will be available when you shop.
Shortly before buying, check whether the breakfast cake you want is available in your shop or on your chosen shopping platform.
Brands and supermarket own-label options compared
Peijnenburg
Albert Heijn lists several Peijnenburg varieties, including nut and zero wholemeal options.
- The nut variety listed contains 6% nuts, including almonds and hazelnuts.
- Nuts don’t confirm the presence of seeds or kernels. For the zero wholemeal variety, check the sweetener and warnings too.
Jumbo
Jumbo lists a 280 g wholemeal breakfast cake with nutritional information that you can compare per 100 g.
- The product information lists 35.9% wholemeal rye flour and 8.2 g of fibre per 100 g.
- According to Jumbo, the same variety contains 35.5 g of sugars per 100 g; check the listed allergens too.
Albert Heijn
Albert Heijn’s range includes its own-brand and Peijnenburg breakfast cakes, including a product line with grains, kernels and fruit.
- The varieties listed give you a starting point for comparing ingredients and types of packaging.
- If you specifically want seeds or kernels, check the ingredients list for the individual product rather than relying on the range category.
KOEK&BAKKER
ALDI lists a sliced wholemeal breakfast cake and a 485 g sliced zero variety from this own-label brand.
- The product listings make the packaging type and stated variety clear.
- Before choosing either, check the ingredients, nutritional information and allergens on the packaging.
Tastino
Lidl lists Tastino breakfast cake, including a 485 g zero variety.
- The variety name helps you check the nutritional information and ingredients you’re interested in.
- For your King’s Day shopping, check current availability in store and the label on the variety you want.
Breakfast cake on Joybuy
If you’d like to serve sliced wholemeal breakfast cake on King’s Day, you could consider this variety. If seeds or kernels are essential, check the ingredients separately.
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g'woon sliced wholemeal breakfast cake, 485 g
The pre-sliced format is handy for serving individual slices on King’s Day.
Before comparing nutritional values, check the packaging to see what they’re based on. Don’t choose this as a seed or kernel variety unless the ingredients list confirms it.
Frequently asked questions
Is nut breakfast cake the same as breakfast cake with seeds?
No. The Peijnenburg nut breakfast cake listed by Albert Heijn contains 6% nuts, made up of almonds and hazelnuts. If you specifically want seeds or kernels, check the ingredients list.
What should I look for in zero breakfast cake?
As well as checking the statement about added sugar, read the information on sugars, polyols, sweetener and warnings. For Peijnenburg Zero Wholemeal, Albert Heijn lists xylitol and warns of a laxative effect if consumed in excess; keep products containing xylitol out of reach of animals.
Can I assume that breakfast cake contains iodised baker’s salt?
No, you can’t tell from the product name. According to Voedingscentrum, the use of baker’s salt isn’t even compulsory in bread. Check the information for the specific breakfast cake rather than assuming it contains iodine.
How should I store breakfast cake after opening it for King’s Day?
Follow the storage instructions on the packaging for your breakfast cake. Jumbo says to store its wholemeal breakfast cake in a cool, dry place; other varieties may have different instructions.