Choose a King’s Day edition of taaitaai only if the current product name or packaging confirms the theme you want. If the treat itself is what matters most, you can make regular taaitaai feel festive with your own presentation. Just check the ingredients, allergens and pack size.
You want the taaitaai itself to feel right for King’s Day. Check the product name and packaging: figures of Sinterklaas or Piet give the biscuits a different festive theme, even if you serve them on an orange platter.
If you’re serving others, the packaging for the exact variant you’ve chosen matters more than its festive shape. The product information for the variants listed by Albert Heijn, Jumbo and PLUS mentions ingredients such as wheat or rye, as well as milk ingredients.
You want to serve enough taaitaai without having lots left over. The packs listed by Albert Heijn, Jumbo, PLUS and ALDI contain either 250 g or 500 g, so choose a quantity to suit your guests.
First decide whether the taaitaai itself needs to have a King’s Day theme. Then check the packaging for ingredients and allergens, and choose a pack size that suits your guests.
| What to consider | What to check when buying | Who should bear this in mind? |
|---|---|---|
| King’s Day theme | Check whether the product name or packaging specifically mentions an orange or King’s Day theme. A reference to Sinterklaas or Piet doesn’t confirm that. | I want the biscuits themselves to look right on my King’s Day table, rather than relying only on the decorations around them. For around 30% of consumers, the festive theme is the top priority. |
| Ingredients and allergens | Read the ingredients list, allergen information and any warnings on the packaging of the variant you’ve chosen. | If I’m serving guests with dietary restrictions, I need to know exactly what’s in these taaitaai biscuits. For around 50% of consumers, clear information comes before the theme. |
| Quantity | Compare the weight in grams with the amount you want to serve, and check the date and storage instructions on the packaging. | For a shared platter, I want enough biscuits without having lots left over. For around 20% of consumers, choosing the right pack size comes first. |
Jumbo includes Sint in the product name, while PLUS features taaitaai with references to Sinterklaas and Piet. These labels don’t indicate an orange design or a King’s Day edition.
If you want the product itself to have that theme, check the current name and packaging. Otherwise, you can choose taaitaai for the biscuits and decorate the table separately.
Figures or a festive presentation tell you nothing about the ingredients. The listed variants from Albert Heijn, Jumbo and PLUS contain wheat or rye, as well as milk ingredients.
Before serving, read the label on the pack you’ve bought, including any warnings about the possible presence of other allergens. Don’t serve the biscuits to anyone who needs to avoid a listed allergen.
The product pages for Albert Heijn, Jumbo and PLUS give storage instructions; check the date on the individual pack’s label.
Make sure the best-before date is after your event, and follow the storage instructions on the packaging, including after opening.
These taaitaai listings can help you compare the type of product, pack size and label information. The Sinterklaas and Piet variants mentioned here aren’t automatically King’s Day editions.
Albert Heijn lists its own AH Taai taai in a 500 g pack.
Jumbo lists Sint Taai Taai Figuurtjes in a 500 g pack.
PLUS lists Ambachtelijke taai taai koeken in a 250 g pack and Taai taai sint en piet in a 500 g pack.
ALDI lists 500 g of taai-taai as aniseed-flavoured figure biscuits.
Dirk lists 1 de Beste Mini taai taai in a 500 g pack among its seasonal sweets.
Not without checking the label on the pack you’ve chosen. The listed variants from Albert Heijn, Jumbo and PLUS contain wheat or rye, as well as milk ingredients. Also check for any warnings about the possible presence of other allergens.
Yes. According to the Netherlands Food and Consumer Product Safety Authority, the specified allergens must be listed on the label of prepacked foods and clearly identifiable in the ingredients list.
Use the online information as a starting point, but check the packaging of the variant you’ve chosen when you buy it and before serving. Albert Heijn and PLUS note that product information can change.
According to the Dutch Government, King’s Day falls on Tuesday 27 April in 2027. If you’re buying well in advance, also check the date and storage instructions on the packaging.
