Who are these chocolate flakes for?

Buying for a group

You’re putting on a breakfast, brunch or several get-togethers, and want to work out how many packs you need based on the pack size.

Planning a party table

You want to use chocolate flakes as a bread topping or garnish, and choose a flavour or colour mix to suit the dishes you have planned.

Organisers keeping an eye on allergens

You’re serving food to guests and need to check the ingredients and allergens for the exact product before putting it on the table.

What should you consider when choosing?

First, work out how many chocolate flakes you’ll need for the occasions you have planned. Then choose a flavour and check the packaging before sharing them with your guests.

What to considerWhat to check when buyingWho it matters to
Buying for a group Compare the net weight of the same type of chocolate flakes and work out how many packs you need. If I’m shopping for several people, I want to be able to plan the quantity in advance. For around 29% of consumers, this is the main consideration.
Quantity and storage Check the weight, any portion information, and the storage and resealing instructions on the pack. For breakfast and later treats, I want to have enough in the cupboard without leaving an opened pack unsealed unnecessarily; this is the main concern for around 24% of consumers.
Flavour and presentation Decide whether you want milk, dark, white or mixed chocolate flakes; check the product-specific information on the packaging. When the flakes are also used as a topping, I want the flavour and appearance to suit the dish. Around 18% of consumers prioritise this.
Allergens Read the ingredients, allergens and any warnings on the physical packaging of the exact product. If guests are eating too, I need to be able to check whether these particular flakes are suitable for them; for around 29% of consumers, this is the most important consideration.

Common mistakes

  • Assuming the flavour name tells you about allergens

    ‘Dark’ or ‘white’ doesn’t tell you which allergens a particular type of chocolate flakes contains. Jumbo lists soya and possible traces of milk for De Ruijter Vlokken Royaal; Albert Heijn lists milk, lactose and soya for De Ruijter Witte vlokken.

    Check the physical packaging of the product you bought just before serving, and keep the allergen information available for guests.

  • Assuming a product range means it’s in stock

    Whether a particular product is available for your King's Day plans depends on the branch or delivery slot you choose.

    Check in good time and decide which alternative flavour would work with your dish.

Brands to consider

De Ruijter

Branded options include Royaal, Vlokfeest and white chocolate flakes; pack sizes vary by product.

  • The ranges at Jumbo and Albert Heijn include different flavours and presentations.
  • Allergens vary by product, so check the label on the pack you buy.

Jumbo

Own-brand options include milk and dark chocolate flakes, as well as 300 g mixed flakes.

  • For its 300 g milk chocolate flakes, Jumbo lists 15 portions per pack, which can be a useful product-specific starting point for planning.
  • How much you actually use depends on how you serve them; remember to check the product you choose, too.

PLUS

Own-brand milk and dark chocolate flakes in 300 g packs.

  • PLUS labels its milk chocolate flakes with the Fairtrade cocoa logo.
  • Check the information for the product you actually buy for its ingredients and allergens.

Kiekeboe

ALDI own-brand milk or dark chocolate flakes in a 300 g pack.

  • The pack size listed by ALDI gives you a clear starting point for working out how many packs to buy.
  • Check which product is available at your branch and read its label.

Albert Heijn

Own-brand milk, dark and mixed chocolate flakes in 300 g packs, alongside other brands.

  • Albert Heijn’s range overview shows several flavour options in the same pack size.
  • Check the ingredients and allergens on the packaging of the product you choose.

Chocolate flakes for breakfast and the party table

These Joybuy products include one 300 g pack and two 200 g options. Choose according to the quantity you need and your preferred flavour; always check the label when serving them to guests.

g'woon Milk Chocolate Flakes 300 g

g'woon Milk Chocolate Flakes 300 g

An option to consider if you’re planning a group breakfast with milk chocolate flakes. The pack contains 300 g; check the allergens on the label if you’re serving guests.

View at Joybuy
De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

A smaller option to consider if you’re looking for a different kind of chocolate flakes for your party table. The pack contains 200 g; work out whether you’ll need more than one for a group.

View at Joybuy
De Ruijter Flakes Milk 200 g

De Ruijter Flakes Milk 200 g

A good choice if you’re looking for milk chocolate flakes in a smaller pack. It contains 200 g; for a group breakfast, take into account how many packs you’ll need.

View at Joybuy

Frequently asked questions

Is a 300 g pack enough for a King's Day breakfast?

That depends on how many guests you have and how you serve the chocolate flakes. ALDI, PLUS and Jumbo list 300 g packs of chocolate flakes as consumer-size packs; plan in advance how many you’ll need for breakfast or your party table.

Are dark or white chocolate flakes automatically suitable for guests with allergies?

No. The flavour name is no substitute for checking the allergens. Jumbo lists soya and possible traces of milk for De Ruijter Vlokken Royaal, while Albert Heijn lists milk, lactose and soya for De Ruijter Witte vlokken. Always read the physical packaging of the exact product you’re serving.

How should I store any chocolate flakes left over after the party?

Follow the storage instructions on the pack you bought. Jumbo’s product information for its milk chocolate flakes, along with the De Ruijter products reviewed, advises storing them in a cool, dry place and sealing the packaging securely after use.