Which option is right for you?

Consumers who prioritise Fairtrade cocoa

You want to be able to check whether the cocoa in your chosen chocolate or chocolate biscuit carries the Fairtrade mark. For a biscuit with several ingredients, the information on the packaging helps you understand what the mark covers, as Fairtrade explains.

Kano pastry fans

You’re mainly looking for a filled butter pastry to share. The kanos described by Albert Heijn and Jumbo are pastries with almond paste filling, so don’t choose them on the assumption that they contain chocolate.

Consumers checking for allergens

Before buying, read the ingredients and allergen information on the pack you’ve chosen. For the kanos described by Albert Heijn and Jumbo, relevant allergens include wheat, egg, milk, soya and almonds; also check for any warnings about traces.

What should you look for when choosing?

Kano with almond paste filling

Choose this: if a filled pastry matters more to you than chocolate.

The trade-off: according to their product pages, the kanos described by Albert Heijn and Jumbo don’t contain cocoa in their ingredients.

Chocolate or a chocolate biscuit

Choose this: if you want to check for Fairtrade cocoa on a specific product.

The trade-off: you’ll be choosing a different kind of snack from a kano; for a biscuit with several ingredients, check exactly what the certification mark covers.

What to considerWhat to check before buyingWho is it important to?
Fairtrade cocoa Look for the certification mark on the product you’ve chosen. If the mark has an arrow, read the information about the ingredients and sourcing too. If I’m choosing Fairtrade cocoa specifically, I want to know what the mark on my snack applies to. For around 50% of consumers, being able to check this would be the top priority.
Kano pastries to share Compare the number of portions and check whether the filling is what you’re looking for: Albert Heijn lists six portions for its kanos, while Jumbo lists five. For a film night, I want a filled pastry to share, even if chocolate isn’t essential. This type of pastry would be the top priority for around 30% of consumers.
Allergens Read the current ingredients list, the allergen information and any warnings about traces. If I need to check a snack for allergens, I can’t rely on a pack I bought before. For around 20% of consumers, this would be the main concern.

Common mistakes

  • Mistaking a kano for a chocolate biscuit

    Albert Heijn and Jumbo describe their kanos as pastries with almond paste filling; the ingredient lists shown don’t mention cocoa.

    If you specifically want Fairtrade chocolate, check the ingredients and look for a product-specific certification mark or clear information that the cocoa is Fairtrade.

  • Assuming a brand promise applies to every product

    Statements from PLUS and Verkade about Fairtrade cocoa don’t, on their own, tell you which certification mark appears on the pack you’re planning to buy.

    Use this information to find products, then check the label on the variant you’ve chosen.

  • Relying on outdated allergen information

    Albert Heijn says that ingredients and allergen information can change. So a previous purchase is no substitute for checking the current label.

    Check the listed allergens and any warnings about traces every time you buy.

Brands and retailers to explore

Albert Heijn

An option if you’re mainly looking for a kano with almond paste filling.

  • Albert Heijn describes its butter kanos as a 270 g pack with six portions and 41% almond paste filling.
  • The ingredients shown don’t include cocoa; don’t consider this product Fairtrade chocolate without product-specific evidence.

Jumbo

Another kano to consider if a filled pastry is what you’re after.

  • Jumbo describes its kanos as butter pastries with 38% almond paste filling and five portions per pack.
  • The product description doesn’t give you a reason to choose this kano as a Fairtrade chocolate snack.

PLUS

A place to look for own-brand products containing cocoa, including chocolate biscuits.

  • PLUS says all the cocoa in its own-brand products has been Fairtrade-certified since 2020.
  • Check the ingredients, certification mark and allergen information for the specific product; the cocoa policy doesn’t make a product a kano.

Lidl

An option if you’re happy to have a chocolate bar instead of a kano.

  • Lidl describes its Way To Go chocolate bars as fully Fairtrade-certified.
  • A chocolate bar isn’t a filled pastry like a kano; check the variant you’ve chosen on the packaging.

Verkade

A brand to explore if you’re considering chocolate or a chocolate biscuit.

  • Verkade says the cocoa in its chocolate bars and letters is Fairtrade.
  • This statement doesn’t confirm that a specific Verkade kano exists or contains Fairtrade cocoa; check the product you’ve chosen.

Chocolate bars at Joybuy

These chocolate bars are a good fit if you’re choosing chocolate instead of a kano. The product descriptions mention Fairtrade; check the certification mark and relevant ingredients on the current pack before relying on that information.

Tony's Chocolonely milk chocolate with pecan and caramel, 180 g

Tony's Chocolonely Milk Pecan Caramel, 180 g

A chocolate bar for when you want something different from a kano on film night. The product name lists milk chocolate, pecan and caramel; check the current label for allergens and the Fairtrade information.

View at Joybuy
Tony's Chocolonely milk chocolate with caramel and sea salt, 90 g

Tony's Chocolonely Milk Caramel Sea Salt, 90 g

A bar with caramel and sea salt if you prefer chocolate to a filled pastry. Check the current pack for allergens and what the Fairtrade information applies to.

View at Joybuy
Tony's Chocolonely milk chocolate, 90 g

Tony's Chocolonely Milk Chocolate, 90 g

A milk chocolate bar if you’re not looking for a kano with almond paste filling. Read the current label for ingredients, allergens and the exact Fairtrade information.

View at Joybuy

Frequently asked questions

Are kanos automatically Fairtrade chocolate?

No. The kanos described by Albert Heijn and Jumbo are butter pastries with almond paste filling, and the ingredient lists shown don’t include cocoa. If you’re looking at another kano, check the current pack before making any claims about chocolate or Fairtrade.

What does a Fairtrade mark with an arrow mean on a biscuit?

For a product with several ingredients, the arrow points to additional information about the Fairtrade ingredients and how they’re sourced. Fairtrade advises reading the information on the back of the pack; don’t assume the same meaning applies to every ingredient.

What should I check if I need to look for allergens?

Read the allergen information and any warnings about traces on the current pack. For the kanos described by Albert Heijn and Jumbo, relevant allergens include wheat, egg, milk, soya and almonds; the exact information depends on the product you choose.

When should I choose a chocolate bar instead of kanos?

Choose a chocolate bar if verified Fairtrade cocoa matters more to you than a filled pastry. Lidl describes its Way To Go bars as fully Fairtrade-certified; check the label and ingredients on the bar you buy.