Who is this choice relevant to?

If you want to choose something with less sugar

You’re looking for something to enjoy with coffee, but a demonstrably lower sugar content is essential. Compare the ‘of which sugars’ value per 100 g, and assess any reduced-sugar claim separately.

Fans of traditional kano pastries

You’re choosing a biscuit with almond paste filling to enjoy with coffee. A regular kano pastry could fit the bill, as long as its stated sugar content suits what you’re looking for.

If you’re buying biscuits for guests

You want to take the ingredients in what you’re serving into account. In the kano pastries reviewed, wheat, milk, soya, egg and almonds or other nuts may be relevant as ingredients, allergens or possible traces. Check the exact packaging for details.

What should you look for when buying?

First decide whether less sugar is a must-have. Then check the ingredients for everyone who’ll be eating, and choose packaging that suits your coffee break.

What to consider What to check when buying Who it matters to
Lower sugar content Compare ‘of which sugars’ per 100 g across similar products. If a reduced-sugar claim is made, check which product it is compared with and how much lower the sugar content is. I want to choose something with less sugar to enjoy with coffee, and I’m looking for a demonstrable difference; around 42% of consumers prioritise a lower sugar content.
Ingredients and allergens Read the current ingredients and allergen information on the exact packaging, including warnings about possible traces. When I buy biscuits for guests, I want to know whether everyone can eat the option I’ve chosen; ingredients and allergens are the most important consideration for around 33% of consumers.
A traditional treat Check the description of the filling and the quantity in the pack. If you’re watching your sugar intake, keep an eye on the nutritional information per 100 g too. For the coffee table, I’m mainly looking for a kano pastry with almond paste filling to share; this traditional treat is the main consideration for around 25% of consumers.

Common mistakes

  • Assuming a regular kano pastry is lower in sugar

    A general product description doesn’t prove that the sugar content has been reduced. According to the European Commission, a nutrition claim for a reduced content requires at least a 30% reduction compared with a similar product.

    Check the nutritional information per 100 g. If there’s a claim, see which similar product is used as the comparison.

  • Comparing only the sugars per serving

    Serving sizes can vary. For example, Jumbo also gives a serving size of 55 g for its butter kano pastries. That value can’t be compared directly with a figure per 100 g.

    First compare similar biscuits per 100 g, then use the serving value to work out how much you’re serving.

  • Assuming every kano pastry has the same allergens when buying for guests

    Ingredients and warnings about possible traces vary between products. Two packs with similar product names aren’t interchangeable for someone with an allergy.

    Check the ingredients and allergen information on the packaging you’re buying.

Brands to consider

Jumbo

Jumbo’s butter kano pastry comes in a 275 g pack and, according to Jumbo, contains 38% almond paste filling.

  • Jumbo lists the ingredients, allergens, a 55 g serving size and nutritional values.
  • The stated 36.8 g of sugars per 100 g doesn’t, on its own, substantiate a reduced-sugar claim.

PLUS

According to PLUS, its butter kano pastry has a 39% almond paste filling and an almond topping.

  • PLUS lists the ingredients, allergens and nutritional information, including a Nutri-Score of E.
  • PLUS lists 38.9 g of sugars per 100 g, of which 38.5 g are added sugars. The Nutri-Score alone doesn’t determine whether this kano pastry is right for you.

Aviateur

The Aviateur kano pastry sold at PLUS comes in a 230 g pack and, according to the product information, has a 46% almond paste filling.

  • The product information lists the filling, ingredients, possible traces of egg and nutritional values.
  • PLUS lists 37.6 g of sugars per 100 g for this version; that figure isn’t proof of a reduced sugar content.

Albert Heijn

Albert Heijn stocks a butter kano pastry.

  • The product page gives you a starting point for identifying the version you’ve chosen.
  • Albert Heijn warns that product information can change. So check the nutritional values, ingredients and allergens on the current packaging.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a regular kano pastry automatically a lower-sugar choice?

No. Jumbo and PLUS list 36.8 g, 37.6 g and 38.9 g of sugars per 100 g for the three regular kano pastries reviewed. If your aim is to eat less sugar, compare similar products using the ‘of which sugars’ value per 100 g.

When can a kano pastry carry a reduced-sugar claim?

According to the European Commission, a nutrition claim for a reduced content requires at least a 30% reduction compared with a similar product. If a kano pastry carries this kind of claim, check what it’s compared with and how much lower the sugar content is.

Which allergens should I check when buying kano pastries for guests?

Check the ingredients, allergens and possible traces on the exact packaging. For the versions reviewed, wheat or gluten, milk, soya, egg and almonds or other nuts may be relevant, but the information varies by product.

Should I read the label again if I buy the same kano pastry again?

Yes, if the ingredients, allergens or nutritional values affect your choice. Albert Heijn warns that product information can change, so base your decision on the packaging you’re actually buying.