Who is this choice relevant to?

Buffet planner looking to serve Fairtrade cocoa

You want to be able to identify which chocolate item contains Fairtrade cocoa. A kano pastry and a Fairtrade chocolate product are two separate choices, so check the claim on the exact chocolate variety.

Host mindful of allergens

You want guests to be able to check the ingredients and allergens for each product before serving themselves. Albert Heijn and Jumbo list several allergens in their kano pastries, including milk, egg and almond.

Planner looking to serve traditional kano pastries

You want to put these familiar almond-paste-filled pastries on the table and assess any Fairtrade chocolate separately. That way, a claim on a chocolate wrapper won’t mistakenly be attributed to the kano pastry.

What should you look for when choosing?

A kano pastry and a chocolate product serve different purposes here: the first is a filled biscuit, while Fairtrade cocoa requires a claim on the chocolate product you choose.

Kano pastries as almond-paste-filled biscuits

Choose this if: you want to serve a traditional filled biscuit on the buffet.

Bear in mind: the butter kano pastries described by Albert Heijn and Jumbo don’t, by themselves, support a Fairtrade chocolate claim.

Chocolate with a Fairtrade claim

Choose this if: verified Fairtrade cocoa is one of your buffet priorities; for example, Verkade labels its Extra Puur bar as containing Fairtrade Cocoa.

Bear in mind: a chocolate bar or chocolate biscuit won’t replace a kano pastry as an almond-paste-filled biscuit, and the details of the certification vary by pack.

What to considerWhat to check when buyingWho it matters to
Fairtrade cocoa Check the claim on the exact chocolate variety. If there’s an arrow next to the Fairtrade logo, Fairtrade Netherlands advises reading the explanation on the back of the pack too. If I want to serve Fairtrade cocoa, it needs to be clear which product and ingredients the claim applies to. Around 50% of consumers prioritise this verifiable Fairtrade choice.
Allergens Read the label on each product and keep the information available at the buffet. If guests need to avoid certain ingredients, I want to be able to show what’s in each dish. Around 30% of consumers put this allergen information first.
Traditional biscuit Check that you’re choosing a kano pastry with almond paste, and compare the pack weights when working out how much to serve. I mainly want to know how many filled biscuits I can put out, without presenting them as chocolate. This is the main priority for around 20% of consumers.

Common mistakes

  • Treating a kano pastry as a chocolate product

    Albert Heijn and Jumbo describe their kano pastries as butter biscuits filled with almond paste. These product descriptions don’t make them Fairtrade chocolate.

    If you want both on the buffet, choose the kano pastry as a biscuit and assess a separate chocolate product on the basis of its own Fairtrade claim.

  • Assuming a certification claim on one product applies to another

    A claim on a Verkade bar doesn’t tell you what’s on the packaging of a kano pastry or another Verkade variety.

    Check the exact variety, and if there’s an arrow next to the Fairtrade logo, read the explanation on the back, as Fairtrade Netherlands advises.

  • Removing the packaging without keeping the allergen information

    Once different biscuits and chocolates are unwrapped and placed side by side, guests can no longer easily check the ingredients of each item.

    Keep the label with the product or clearly note the information for each dish. The Netherlands Food and Consumer Product Safety Authority says that allergen information for pre-packed products is shown on the label.

  • Assuming Fairtrade cocoa is always kept physically separate

    Fairtrade Netherlands explains that mass balance may be used for cocoa, so a Fairtrade claim doesn’t necessarily mean the cocoa has been kept completely separate physically.

    If physical traceability is important to you, read the information about the certification on the packaging you choose.

Brands to consider

Verkade

Worth considering for a separate chocolate item, but not as proof of a Fairtrade kano pastry.

  • Verkade labels its Extra Puur bar as containing Fairtrade Cocoa and 71% cocoa; Albert Heijn lists Fairtrade milk chocolate for Verkade Lange Nekken.
  • These claims apply to the products named. For a different variety, check its own label and allergen information.

Albert Heijn

Worth considering for a butter kano pastry as a separate buffet biscuit.

  • Albert Heijn describes AH butter kano pastries as butter biscuits containing 41% confectioner’s almond paste and 1% almond.
  • Don’t treat this kano pastry as Fairtrade chocolate unless there’s a claim for the exact variety; check the label for allergen information.

Jumbo

Worth considering for a butter kano pastry and its product information.

  • Jumbo describes its Butter Kano pastries as butter biscuits containing 38% almond paste.
  • The product information lists allergens including almond, egg, milk, soya and cereals containing gluten. Check the current packaging of each product you serve.

Chocolate as a separate buffet item

This Joybuy option is a chocolate bar for a separate chocolate item on the buffet, not a kano pastry. Before serving it to guests, check the Fairtrade claim and allergen information on the packaging for this variety.

Tony's Chocolonely Milk Pecan Caramel chocolate bar, 180 g

Tony’s Chocolonely Milk Pecan Caramel chocolate bar, 180 g

A separate chocolate bar for the buffet, not a kano pastry. The product description identifies this variety as Fairtrade milk chocolate; check the current packaging to see exactly what the certification claim covers. If any guests have allergies, check the ingredients and warnings on the pack too.

View at Joybuy

Frequently asked questions

Are kano pastries automatically Fairtrade chocolate?

No. Albert Heijn and Jumbo describe the kano pastries mentioned as butter biscuits filled with almond paste, not chocolate products. Only use a Fairtrade claim for a kano pastry if it appears on the packaging for that exact variety.

What does an arrow next to the Fairtrade logo on a biscuit or bar mean?

The arrow points to an explanation on the back of the pack. Fairtrade Netherlands recommends reading it to find out which ingredients and sourcing method the claim relates to.

Is Fairtrade cocoa always fully traceable as a separate physical product?

No, not necessarily. Fairtrade Netherlands explains that mass balance is an accepted method for cocoa. If physical separation matters to you, read the information on the packaging you choose.

How can I give guests allergen information at the buffet?

Keep the information for each product clearly linked to the right dish, for example by displaying the packaging or a clear ingredients card. The Netherlands Food and Consumer Product Safety Authority says allergen information for pre-packed products is shown on the label, so check the current labels for both the kano pastries and the chocolate.