What should you look for when choosing?
First decide whether you mainly want a traditional kano pastry, are looking for a Fairtrade claim on chocolate, or want to serve both separately.
A traditional kano pastry
When: You want an all-butter pastry filled with almond paste for breakfast and don’t require Fairtrade chocolate.
Consider: The published ingredients lists for Albert Heijn’s and PLUS’s kano pastries don’t mention cocoa or chocolate.
A kano pastry with chocolate on the side
When: You want to keep the kano pastry and choose chocolate separately, with an explicit Fairtrade claim.
Consider: You’re choosing two separate products, not a ready-made Fairtrade chocolate kano pastry. Albert Heijn also explains that Fairtrade is handled through mass balance for its AH Biologisch extra dark chocolate bar: the volume purchased is Fairtrade, although mixing may occur during production.
Chocolate instead of a kano pastry
When: A Fairtrade claim on the chocolate matters more to you than a kano pastry filled with almond paste.
Consider: You’re swapping traditional breakfast pastries for a different type of product; check the claim on the bar you choose.
| What to consider | What to check when buying | Who it matters to |
| Fairtrade claim |
Check whether the specific product contains cocoa or chocolate, and what Fairtrade claim appears on the packaging. |
If the sourcing claim is what matters most to me, I want to be able to read it on the product I choose. Around 42% of consumers put this first. |
| Traditional kano pastry |
Check the type of almond paste filling and how many pieces are in the pack. |
For a weekend breakfast, I specifically want to serve a kano pastry with almond paste, even if it isn’t a chocolate product; around 25% of consumers give this top priority. |
| Ingredients and allergens |
Read the allergens on the current label and check for any warnings about other nuts. |
When I’m choosing breakfast for someone with an allergy, I need to know exactly what’s in the pack first. This check matters most to around 33% of consumers. |
Chocolate as an alternative on Joybuy
This is a separate chocolate bar for anyone who would rather choose chocolate with a Fairtrade claim than a traditional kano pastry. It isn’t a kano pastry or a product filled with almond paste.
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Tony’s Chocolonely milk chocolate with caramel and sea salt, 90 g
For anyone who wants to choose chocolate separately instead of having a kano pastry: the product description identifies this bar as Fairtrade. Check the claim and allergens on the current packaging; this isn’t a kano pastry.
View on Joybuy
Frequently asked questions
Are traditional all-butter kano pastries automatically Fairtrade chocolate products?
No. The published ingredients lists for Albert Heijn’s and PLUS’s kano pastries don’t mention cocoa or chocolate; Lidl describes its Sondey Kano’s as all-butter pastries with almond paste. So don’t infer a Fairtrade cocoa claim from the product name or the shop.
How do I check a Fairtrade claim on chocolate for breakfast?
Read the claim on the current packaging of the specific chocolate product. Also check the explanation if it says mass balance: for its AH Biologisch extra dark chocolate bar, Albert Heijn says the volume purchased is Fairtrade, although mixing with non-certified ingredients may occur during production.
Which allergens should I check in kano pastries?
Check the allergens and warnings listed on each pack. Relevant allergens in the Albert Heijn and PLUS kano pastries described include cereals containing gluten, milk, egg, soya and almonds; PLUS also mentions the possible presence of other nuts.
What if the online ingredients information differs from the packaging?
Before eating, check the ingredients and allergens on the current packaging. Product information can change; the Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly listed on the label of prepacked foods.