Who is this choice for?

Shoppers who care about Fairtrade cocoa

You want to see a Fairtrade claim on the specific product. The published ingredients lists for Albert Heijn’s and PLUS’s all-butter kano pastries don’t mention cocoa or chocolate, so you can’t infer a Fairtrade cocoa claim for those pastries.

Fans of traditional kano pastries

For your weekend breakfast, you’re mainly looking for an all-butter pastry filled with almond paste. Albert Heijn, PLUS and Lidl all describe this type of kano pastry, but choosing one of these pastries is separate from whether the chocolate has a Fairtrade claim.

Shoppers who need to check ingredients

You compare the current labels before choosing breakfast for several people. Relevant allergens in the kano pastries described include cereals containing gluten, milk, egg, soya and almonds. Check each pack for its ingredients and any warnings.

What should you look for when choosing?

First decide whether you mainly want a traditional kano pastry, are looking for a Fairtrade claim on chocolate, or want to serve both separately.

A traditional kano pastry

When: You want an all-butter pastry filled with almond paste for breakfast and don’t require Fairtrade chocolate.

Consider: The published ingredients lists for Albert Heijn’s and PLUS’s kano pastries don’t mention cocoa or chocolate.

A kano pastry with chocolate on the side

When: You want to keep the kano pastry and choose chocolate separately, with an explicit Fairtrade claim.

Consider: You’re choosing two separate products, not a ready-made Fairtrade chocolate kano pastry. Albert Heijn also explains that Fairtrade is handled through mass balance for its AH Biologisch extra dark chocolate bar: the volume purchased is Fairtrade, although mixing may occur during production.

Chocolate instead of a kano pastry

When: A Fairtrade claim on the chocolate matters more to you than a kano pastry filled with almond paste.

Consider: You’re swapping traditional breakfast pastries for a different type of product; check the claim on the bar you choose.

What to considerWhat to check when buyingWho it matters to
Fairtrade claim Check whether the specific product contains cocoa or chocolate, and what Fairtrade claim appears on the packaging. If the sourcing claim is what matters most to me, I want to be able to read it on the product I choose. Around 42% of consumers put this first.
Traditional kano pastry Check the type of almond paste filling and how many pieces are in the pack. For a weekend breakfast, I specifically want to serve a kano pastry with almond paste, even if it isn’t a chocolate product; around 25% of consumers give this top priority.
Ingredients and allergens Read the allergens on the current label and check for any warnings about other nuts. When I’m choosing breakfast for someone with an allergy, I need to know exactly what’s in the pack first. This check matters most to around 33% of consumers.

Common mistakes

  • Confusing a shop’s policy with a claim about its kano pastries

    PLUS says the cocoa in its own-brand products is Fairtrade-certified, while Lidl makes a Fairtrade claim about its Way To Go chocolate range. Neither statement proves that the shops’ kano pastries contain Fairtrade cocoa.

    Look for a claim on the packaging of the kano pastry itself, and first check whether cocoa or chocolate is listed as an ingredient.

  • Assuming every kano pastry contains chocolate

    A broad shop category for biscuits and chocolate tells you nothing about the ingredients of an individual product. The published ingredients lists for Albert Heijn’s and PLUS’s kano pastries don’t mention cocoa or chocolate.

    Read the ingredients list before linking a Fairtrade chocolate claim to a kano pastry.

  • Guessing allergens from the product name

    Kano pastries with almond paste may contain other relevant allergens as well as almonds. This is particularly important when several people are sharing breakfast.

    Check the allergens and any ‘may contain’ warnings on the current packaging. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly listed on the label.

Relevant brands and shops

Albert Heijn

Worth considering for both an all-butter kano pastry and chocolate sold separately with a Fairtrade claim.

  • Albert Heijn describes its 270 g kano pastry as an all-butter pastry with 41% baker’s almond paste.
  • The published ingredients for this pastry don’t mention cocoa or chocolate. The AH Biologisch extra dark chocolate bar with a Fairtrade claim is a different product; Albert Heijn notes that it uses mass balance.

PLUS

Worth considering for an all-butter kano pastry with almond paste, and for PLUS’s own statement about Fairtrade cocoa in its own-brand products.

  • PLUS describes its kano pastries as all-butter pastries with almond paste filling and an almond decoration.
  • The published ingredients list for these pastries doesn’t mention cocoa or chocolate. So PLUS’s statement about Fairtrade cocoa in its own-brand products doesn’t confirm that these kano pastries contain Fairtrade cocoa.

Lidl / Sondey

Relevant for Sondey Kano’s and, separately, the Way To Go chocolate range.

  • Lidl describes Sondey Kano’s as all-butter pastries filled with almond paste.
  • Lidl’s statement that Way To Go chocolate products are Fairtrade-certified isn’t a Fairtrade or cocoa claim for Sondey Kano’s.

Verkade

Relevant for Verkade’s own statement about Fairtrade cocoa in its products, but not as a confirmed choice for a kano pastry.

  • Verkade says all the cocoa in its products is Fairtrade.
  • This general statement is no substitute for checking a specific product. Choose a Verkade product only if its format, ingredients and claim on the current packaging meet your needs.

Chocolate as an alternative on Joybuy

This is a separate chocolate bar for anyone who would rather choose chocolate with a Fairtrade claim than a traditional kano pastry. It isn’t a kano pastry or a product filled with almond paste.

Tony’s Chocolonely milk chocolate with caramel and sea salt, 90 g

Tony’s Chocolonely milk chocolate with caramel and sea salt, 90 g

For anyone who wants to choose chocolate separately instead of having a kano pastry: the product description identifies this bar as Fairtrade. Check the claim and allergens on the current packaging; this isn’t a kano pastry.

View on Joybuy

Frequently asked questions

Are traditional all-butter kano pastries automatically Fairtrade chocolate products?

No. The published ingredients lists for Albert Heijn’s and PLUS’s kano pastries don’t mention cocoa or chocolate; Lidl describes its Sondey Kano’s as all-butter pastries with almond paste. So don’t infer a Fairtrade cocoa claim from the product name or the shop.

How do I check a Fairtrade claim on chocolate for breakfast?

Read the claim on the current packaging of the specific chocolate product. Also check the explanation if it says mass balance: for its AH Biologisch extra dark chocolate bar, Albert Heijn says the volume purchased is Fairtrade, although mixing with non-certified ingredients may occur during production.

Which allergens should I check in kano pastries?

Check the allergens and warnings listed on each pack. Relevant allergens in the Albert Heijn and PLUS kano pastries described include cereals containing gluten, milk, egg, soya and almonds; PLUS also mentions the possible presence of other nuts.

What if the online ingredients information differs from the packaging?

Before eating, check the ingredients and allergens on the current packaging. Product information can change; the Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly listed on the label of prepacked foods.