Who is this choice important for?

Someone who follows a strict gluten-free diet

You’re looking for a Christmas market treat with gluten-free labelling and allergen information you can check. Jumbo and PLUS list wheat and gluten in the product information for their standard Kano pastries.

A fan of sweet biscuits or pastries

You want something festive to eat, but your alternative doesn’t need to have the same shape or almond paste filling as a Kano. A biscuit or pastry specifically labelled gluten-free gives you another option.

Someone who brings a treat from home

You’re buying a treat for someone else and want to read the packaging before visiting the Christmas market. If you’re buying unwrapped food, it’s also important to find out how the stall provides allergen information and prevents cross-contamination.

What should you look for?

First, look for a product with gluten-free labelling you can verify, and check the latest allergen information. Then choose between biscuits and pastries, and decide whether you’d rather bring your treat with you or buy it from a stall.

What to consider What to check when buying Who it matters to
Gluten-free status and allergens Check the gluten-free labelling, ingredients and allergens on the current packaging. A Kano pastry listing wheat or gluten isn’t a suitable gluten-free option. If I’m bringing something for someone with coeliac disease, I want to be able to check the label myself. For around 50% of consumers, this is the top priority.
Type of treat Only choose between a biscuit and a small pastry once you’ve checked it’s gluten-free. Also consider the portion size and any other allergens. I want something festive to eat at the Christmas market, even if it isn’t a Kano filled with almond paste. For around 30% of consumers, this is the deciding factor, as long as the product is gluten-free.
Taking a treat with you Check the packaging before you leave. If you’re buying unwrapped food, ask about allergen information and how shared serving utensils are handled. I’d rather buy a treat in advance so I can read the label at my leisure. For roughly 20% of consumers, the convenience of bringing something along matters most.

Common mistakes

  • Assuming a Kano pastry is gluten-free because of its filling

    The product information for Jumbo Kano pastries with butter and PLUS butter Kano pastries lists wheat and gluten. The almond paste filling tells you nothing about the other ingredients.

    Rule out any Kano pastry that lists wheat or gluten and look for an alternative with clear gluten-free labelling.

  • Only asking a stall whether its recipe is gluten-free

    The Dutch Coeliac Society says gluten can also get onto a gluten-free product through crumbs and shared equipment.

    Before buying, ask about the allergen information and how the product is prepared, stored and served. If the answers aren’t clear, choose a packaged product whose label you can check.

  • Relying on an old product page

    A page you looked at previously might not match the packaging you’re buying now. The AH BASIC Kano page lists wheat gluten, but also shows that the product is no longer available.

    Read the label on the current packaging. If you’re ordering online, check that the information applies to the exact product variant.

Relevant brands and retailers

Albert Heijn

Albert Heijn has a separate category for gluten-free bakery products, including brownies and croissants.

  • You can look for a packaged alternative in this category and check the label of the variant you choose.
  • The AH BASIC Kano page lists wheat gluten and shows that the product is no longer available; this Kano isn’t a gluten-free alternative.

Jumbo

Jumbo has a separate range of gluten-free pastries, including individual portions.

  • These pastries offer something different from a Kano filled with almond paste. Check the information for the specific product.
  • The product information for Jumbo Kano pastries with butter lists wheat and gluten.

Verkade

Verkade describes its Oaties as gluten-free oat biscuits. They aren’t Kano pastries filled with almond paste.

  • An oat biscuit could be a good choice if you’re happy with a sweet biscuit alternative.
  • Check the gluten-free labelling and other allergens on the packaging of the exact variant you choose.

PLUS

PLUS has a separate gluten-free product category, including syrup waffles and cookies.

  • You can assess an alternative from this category by checking the packaging of the product you choose.
  • According to the product information, PLUS butter Kano pastries contain wheat flour and gluten-containing cereals.

A biscuit alternative at Joybuy

This oat biscuit is an alternative if you fancy a sweet biscuit at the Christmas market instead of a Kano filled with almond paste. Check the current gluten-free labelling and allergen information on the packaging of the variant you choose.

Verkade Gv Oaties Milk Chocolate, 150 g pack

Verkade Gv Oaties Milk Chocolate 150 g

An oat biscuit with milk chocolate for anyone looking for a biscuit alternative to a Kano filled with almond paste.

Check the current packaging to see whether this variant is labelled gluten-free, and read the information about milk, soya and possible traces of nuts.

View at Joybuy

Frequently asked questions

Are standard Jumbo and PLUS Kano pastries gluten-free?

No. The product information for Jumbo Kano pastries with butter and PLUS butter Kano pastries lists wheat and gluten. Don’t choose these variants as gluten-free treats, and always check the label on the exact packaging of any other Kano pastry.

What should I ask at a stall selling unwrapped pastries?

Before buying, ask about allergen information and whether tools, worktops and serving utensils are also used for products containing gluten. The Netherlands Food and Consumer Product Safety Authority says allergen information must be available for unwrapped foods. The Dutch Coeliac Society also says gluten can be transferred through cross-contamination.

Should I check the allergens on a biscuit I’ve bought before?

Yes. Read the packaging of the product you’re buying now. Don’t rely solely on an earlier purchase or an old product page, and check that the information relates to the same variant.