What should you look for when buying?
Start with the packaging if individual wrappers are essential to you. Then compare the quantity for your group and check the current label for allergens and nutritional information.
| What to consider | What to check when buying | Who is this important for? |
| Packaging and storage |
Check whether individual wrappers are explicitly mentioned and read the storage instructions for after opening. |
If I only have a few kano cakes during a gaming session, I want to be able to store the rest. For around 31% of consumers, portion control would be the main consideration. |
| Allergens and ingredients |
Check the current label for both the ingredients and any allergen or possible-trace information. |
If I need to take allergens into account, I want to know what’s in this particular variety before sharing it. This would be the top priority for around 31% of consumers. |
| Quantity and availability |
Compare the number of cakes or portions and check whether the variety is available at your preferred retailer. |
For a group gaming session, I want a quantity that suits the group and a variety I can actually buy. Around 23% of consumers would choose mainly on this basis. |
| Nutritional information |
Compare the nutritional values of similar kano cakes per 100 g, then consider how much you plan to eat. |
If I want to compare sugars or fats, using the same measure is more useful than comparing portions of different sizes. This would be the main consideration for around 15% of consumers. |
Related products
Related products coming soon.
Frequently asked questions
Are kano cakes individually wrapped?
A stated number of cakes or portions doesn’t confirm that each kano cake has its own wrapper. If you want to be able to pick up the cakes individually, check the physical packaging or ask the retailer whether this applies to your chosen variety.
How should I store leftover kano cakes after opening?
Follow the storage instructions on the current packaging. For the tested BASIC and butter varieties, Albert Heijn advises storing the cakes in a sealed tin after opening.
Which allergens should I check in kano cakes?
Check the allergen information on the label of the variety you’re buying, including any warnings about possible traces. The supermarket varieties we checked list ingredients such as wheat or other gluten-containing cereals, milk, soya, egg and almond; the information isn’t the same for every variety.
Is the online ingredients list enough when I’m buying?
Use the online information to compare varieties in advance, but also check the label on the packaging when you buy. Ingredients and allergen information can change; the Netherlands Food and Consumer Product Safety Authority explains what information must appear on the label of prepacked foods.
How do I compare the nutritional values of different kano cakes?
Compare similar varieties per 100 g, then consider how much you want to eat. The Netherlands Nutrition Centre recommends comparing per 100 g because manufacturers may use different portion sizes.