Who is this choice relevant to?

Gift buyers looking for organic products

You want to give chocolate as a gift and check whether the product you choose carries the European organic logo. Skal Biocontrole identifies this logo as a way to recognise organic products.

Shoppers looking for kano biscuits to enjoy with coffee

You mean a filled biscuit rather than chocolate. Jumbo describes its kano biscuits as butter biscuits with almond paste filling.

Shoppers putting together a chocolate gift

You’re looking for chocolate in a gift-ready format and want to know what the recipient will get. Albert Heijn offers chocolate gifts as a separate product category, distinct from kano biscuits.

What should you look for when choosing?

First decide whether you want to give biscuits or chocolate. Then check the organic label, gift format and packaging information for the product you choose.

What to consider What to check when buying Who it matters to
Biscuits or chocolate Check whether the description refers to a kano biscuit with almond paste filling or a chocolate gift. I don’t want to give biscuits if the recipient is expecting chocolate; for around 33% of consumers, getting the right type of product comes first.
Organic label Check for the European organic logo on the packaging of the exact variant. Organic certification is essential to me when choosing a chocolate gift; around 27% of consumers give this check top priority.
Gift format Check that it’s a chocolate gift and what’s included in the packaging you choose. I’m looking for chocolate in a format I can give as a gift; for around 20% of consumers, the gift format matters most.
Up-to-date product information Read the ingredients, allergen and nutritional information on the packaging of the variant you choose. If the recipient needs to check ingredients or allergens, I want to be able to read the label; for around 20% of consumers, this information is the top priority.

Common mistakes

  • Mistaking kano biscuits for a box of chocolates

    A filled biscuit isn’t the right choice if the recipient specifically wants chocolate. Jumbo describes its kano biscuits as butter biscuits with almond paste filling, while Albert Heijn has a separate category for chocolate gifts.

    Choose the type of product you want first, then look at the packaging and organic label.

  • Assuming sustainably sourced cocoa means organic

    A claim about the origin or sustainability of cocoa doesn’t, by itself, confirm that the whole product is organic.

    For an organic chocolate gift, check for the European organic logo on the specific packaging. Skal Biocontrole and the Netherlands Enterprise Agency explain how to recognise this logo.

  • Relying only on a product page you looked at earlier

    If you’re choosing based on ingredients or allergens, the information for the exact variant you buy is what matters.

    Check the current packaging before giving or serving the product, especially if the recipient needs to avoid certain ingredients.

Brands to consider

Albert Heijn

Albert Heijn lists both butter kano biscuits and a separate product called AH Organic Chocolate Figures.

  • The separate product names make it easier to distinguish between biscuits and organic chocolate.
  • The name of the chocolate figures doesn’t tell you whether the kano biscuits or other chocolate gifts are organic. Check the packaging of the product you choose.

Jumbo

Jumbo describes its kano biscuits as butter biscuits with almond paste filling.

  • The description makes it clear that these kano biscuits are a biscuit product.
  • That description doesn’t make them a box of chocolates or confirm that the product is organic.

Verkade

Verkade presents biscuits and chocolate as separate product ranges.

  • The product range makes it easier to tell the difference between biscuits and a chocolate gift.
  • Check the exact contents and any organic label for the product you choose; the product range alone doesn’t confirm either.

Related products

Related products coming soon.

Frequently asked questions

Are kano biscuits the same as a box of chocolates?

No. Albert Heijn lists butter kano biscuits, and Jumbo describes its kano biscuits as butter biscuits with almond paste filling. If you’re looking for chocolate, choose a separate chocolate gift.

Is a claim about sustainably sourced cocoa enough to call chocolate organic?

No, that claim alone doesn’t confirm organic status. Check for the European organic logo on the packaging of the specific chocolate product; Skal Biocontrole identifies it as a way to recognise organic products.

How do I check for allergens in kano biscuits or a chocolate gift?

Read the allergen information on the packaging of the exact variant before giving or serving the product. Use an online description to help you choose, but if you have a question about an ingredient, don’t rely solely on a product page you looked at earlier.

Is a product with ‘organic’ in its name automatically a suitable chocolate box?

No. Check separately that the product you choose is actually a box of chocolates and that its packaging carries the European organic logo. For example, Albert Heijn lists organic chocolate figures as a different product from its kano biscuits.