What should you look for when stocking up on biscuits?
First decide whether you want filled kano biscuits or plain digestives. Then consider which pack you can store and get through, and check the label on your chosen product if you have specific dietary requirements.
| What to consider |
What to check before buying |
Who it matters to |
| Storage and quality |
Check the best-before date and that the packaging is sealed. Follow the storage instructions on the pack and seal opened biscuits carefully. |
If I’m buying several packs, I want to stop opened biscuits going soft or stale before we’ve finished them. Around 31% of consumers prioritise keeping their stock in good condition. |
| Pack size that suits you |
Compare the net weight and the number of biscuits or portions, where stated. Choose an amount that you’ll use after opening. |
For my household, the main thing is having a pack that’s large enough without leaving biscuits uneaten for too long. Pack size is a priority for around 31% of consumers. |
| Ingredients and allergens |
Read the ingredients list and allergen information on the exact pack, including any ‘may contain’ statements. |
If I need to avoid an ingredient, I need to be able to check whether this particular pack is suitable. For around 23% of consumers, checking ingredients and allergens comes first. |
| Filled or plain |
Check the product description and, if needed, compare the nutritional information per 100 g and per portion. |
With coffee, I want to make a conscious choice between a kano biscuit filled with almond paste and a plain biscuit. Around 15% of consumers prioritise this difference in product type. |
Digestives on Joybuy
These products are suitable if you’re looking for digestives: a plain Original biscuit and a dark chocolate variety. If you’re after kano biscuits filled with almond paste, you’re looking for a different type of biscuit.
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McVities Digestive Original 400 g
For anyone wanting to keep plain digestives in the cupboard. The pack contains 400 g. If you’re buying several packs, check the best-before date and ingredients on the packaging.
View on Joybuy
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McVitie's Digestives with Dark Chocolate 266 g
For anyone looking for a digestive with dark chocolate rather than a plain variety. The pack contains 266 g. Check the best-before date and allergen information on the packaging.
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Frequently asked questions
Are kano biscuits the same as digestives?
No. The kano biscuits described by Jumbo and PLUS are filled with almond paste; their digestives are wheat biscuits without a filling. First choose the type of biscuit you want, then compare the individual packs.
How should I store a supply of kano biscuits or digestives?
Follow the storage instructions and best-before date on each pack. The Netherlands Nutrition Centre recommends storing biscuits in a cool, dry, dark place in a well-sealed container. Be sure to seal opened packs carefully.
Can I rely on the product name if I have an allergy?
No. The kano biscuits examined list wheat, milk, soya and almonds among their allergens, while the digestives examined also contain wheat. Check the allergen information and any statements about the possible presence of allergens on the exact pack.
What nutritional information should I compare between a kano biscuit and a digestive?
Compare the nutritional information per 100 g and, if provided, per portion on the current packaging. Look at things such as sugars, fat, fibre and portion size. No single value determines whether a biscuit suits your preferences.