What should you look for when choosing?
Start with a quantity that suits how much you get through, then check the label and how you can buy the pack.
| What to consider |
What to check when buying |
Who should consider this? |
| Pack size and storage |
Compare the net weight with how much you get through, and check the best-before date and storage instructions on the pack. |
If I’m filling the tin for several snack breaks, I want a pack I can finish while the biscuits are still as enjoyable as I like them. Around 34% of consumers prioritise having a stock size that suits their needs. |
| Ingredients and allergens |
Read the ingredients list and allergen information for the exact variant, even if you’ve bought a product with the same name before. |
If I need to avoid a particular allergen, the label determines whether I can choose this variant. Around 33% of consumers put this check first. |
| Availability |
Check that the variant you’ve chosen is available at the shop where you want to buy it. |
If I want to top up my supplies in one shopping trip, a variant that isn’t stocked there is no use to me. This practical consideration matters most to around 33% of consumers. |
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Frequently asked questions
Should I check the label again if I’ve bought the same Kano’s before?
Yes. Check the ingredients and allergens on the pack you’re buying now. Product information can change, and the Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on the labels of prepacked foods.
Which allergens are listed for the Jumbo variant mentioned?
Jumbo lists wheat, milk, soya, almond and egg among the allergens in its butter Kano’s. This information applies to this variant, not necessarily to other Kano’s, so check the label on the pack you choose.
How should I store Kano’s for the biscuit tin?
Follow the instructions on the pack you’ve bought. Jumbo says to store its butter Kano’s in a cool, dry, dark place. According to the Netherlands Nutrition Centre, the best-before date applies to unopened packaging.
Do unopened Kano’s need to be thrown away on the best-before date?
Not necessarily: the best-before date relates to quality. The Netherlands Nutrition Centre advises checking the food’s appearance, smell and taste after this date has passed. This applies to unopened packaging; once opened, follow the instructions on the pack.