Who should take these points into account?

Stallholder selling unwrapped products

You sell kano biscuits individually and want to be able to tell customers about allergens before they buy. The Netherlands Food and Consumer Product Safety Authority states that information about 14 allergens must be available for unwrapped foods.

Seasonal buyer keeping an eye on stock

You’re looking for an additional biscuit to sell alongside oliebollen, and comparing pack sizes, quantities and portion sizes to match your purchasing to expected demand.

Buyer looking to stock butter biscuits

You want to offer butter biscuits with almond paste. The stated proportion of almond paste helps you distinguish between the varieties reviewed; the term ‘digestive’ doesn’t match their product descriptions.

What should you look for when buying?

When buying for your oliebollen stall, first decide whether you’ll sell the kano biscuits unwrapped. Then compare the portions, pack sizes and recipes of the varieties you’re considering.

What to consider What to check when buying Who it matters to
Allergens when selling individually Check the current packaging or supplier specification for each variety, and make sure allergen information is available before purchase. The Netherlands Food and Consumer Product Safety Authority explains the information requirements for unwrapped foods. When selling individually, I want to be able to answer questions about the allergens in this particular kano biscuit; around 33% of consumers buying for a stall prioritise this information.
Pack size and stock Compare the pack weight and the number of biscuits per pack. Albert Heijn lists 270 g, Jumbo and PLUS each list 275 g, and Lidl lists 325 g for the varieties mentioned. If I’m buying several packs, I want to match my stock to sales; around 27% of these consumers prioritise pack size and stock planning.
Portion and presentation Check the number of biscuits and the weight per biscuit. Albert Heijn lists six portions of 45 g; Jumbo lists five portions of 55 g. I want to know whether an individual kano biscuit is the right size to serve alongside an oliebol; around 20% of these consumers give portion size and presentation top priority.
Butter and almond paste Read the product description and check the proportion of almond paste on the packaging. Albert Heijn lists 41% almond paste, Jumbo 38% almond paste and PLUS 39% almond paste filling for the varieties mentioned. For a selection of butter biscuits, I want to know what filling I’m offering; for around 20% of these consumers, the recipe is the main consideration.

Common mistakes

  • Describing a kano biscuit as a digestive

    Albert Heijn, Jumbo and PLUS describe the kano biscuits reviewed as butter biscuits with almond paste. Calling them digestives could therefore give customers the wrong idea about the type of biscuit.

    Use the product description for the variety you’ve bought, and check the label for information about ingredients or nutritional values.

  • Selling kano biscuits individually without up-to-date allergen information

    The varieties reviewed from Albert Heijn, Jumbo and PLUS list several allergens. According to the Netherlands Food and Consumer Product Safety Authority, customers must be able to obtain information about 14 allergens for unwrapped foods.

    Keep the specification for the variety you’ve actually bought available at your point of sale, and make sure customers can access the information before buying.

  • Relying on a product page as a permanent product specification

    Ingredients and allergens can change, so information you noted down previously for a variety may no longer apply to a new delivery.

    Check the packaging, allergens, best-before date and storage instructions for the biscuits you receive with every delivery.

Brands to consider

Albert Heijn

The AH butter kano biscuits described are butter biscuits with 41% almond paste, in a 270 g pack.

  • Albert Heijn lists six portions of 45 g and publishes ingredients, allergen and nutritional information for this variety.
  • Albert Heijn warns that product information may change, so check the packaging you receive.

Jumbo

Jumbo describes its butter kano biscuits as a 275 g pack containing 38% almond paste.

  • Jumbo lists five portions of 55 g, as well as ingredients and allergens.
  • Match the stated portion size to the size you want to offer as an individual biscuit.

PLUS

PLUS describes its butter kano biscuits as a 275 g pack with 39% almond paste filling and an almond decoration.

  • The product description specifies both the filling and decoration; ingredients and allergens are also listed.
  • Check the packaging for the variety you’ve bought before using the information when selling individually.

Sondey

Lidl describes its 325 g Sondey Kano biscuits as butter biscuits filled with almond paste.

  • The 325 g pack is worth considering if pack size is important for your stock planning.
  • Lidl states that the product is sold in store; check the packaging before buying for full ingredient and allergen information.

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Frequently asked questions

Are kano biscuits the same as digestive biscuits?

No. Albert Heijn, Jumbo and PLUS describe the kano biscuits reviewed as butter biscuits with almond paste, not digestive biscuits. When selling them, use the product name and description for the variety you’ve actually bought.

What allergen information do I need if I sell kano biscuits individually?

For unwrapped sales, you must be able to provide customers with information about 14 allergens, according to the Netherlands Food and Consumer Product Safety Authority. Use up-to-date information for the variety you’ve bought, and make sure it’s available before purchase.

Can I use the same allergen card for all kano biscuits?

Not without checking each variety separately. The kano biscuits reviewed from Albert Heijn, Jumbo and PLUS list wheat, milk, egg, soya and almond, among other ingredients, but statements about the possible presence of other allergens vary by product.

How do I compare the nutritional value of different portion sizes?

First compare the nutritional values per 100 g, as recommended by the Netherlands Nutrition Centre for comparing products. Also check the weight per biscuit: Albert Heijn lists portions of 45 g, while Jumbo lists portions of 55 g.

How should I store kano biscuits bought for resale?

Follow the storage instructions and best-before date on the packaging you receive. Albert Heijn, Jumbo and PLUS advise storing the varieties reviewed in a cool, dry place; Albert Heijn and Jumbo also specify keeping them somewhere dark.