Shoppers who prioritise Fairtrade
You’re looking for a King’s Day treat with an explicit Fairtrade cocoa or chocolate claim. The kano shape matters less to you than what the packaging says about the specific product.
If you’re mainly looking for a traditional King’s Day kano biscuit with almond pastry filling, choose based on the ingredients and quantity you need, and check the packaging for any Fairtrade claim. If verified Fairtrade chocolate is your top priority, a chocolate biscuit that explicitly states this is a clearer choice, even though it isn’t a kano. For both options, check the latest ingredients and allergen information.
You’re looking for a King’s Day treat with an explicit Fairtrade cocoa or chocolate claim. The kano shape matters less to you than what the packaging says about the specific product.
You want to share biscuits filled with almond pastry filling over coffee or with guests. If Fairtrade cocoa is also a requirement, check this separately for the kano biscuits you choose.
You’re buying for yourself or a group where ingredients such as wheat, milk, egg, soya or nuts may be relevant. Whether you’re choosing kano biscuits or chocolate biscuits, check the allergen information on the packaging of the product you select.
A good choice when: You mainly want to serve biscuits filled with almond pastry filling for King’s Day.
Things to consider: For the kano biscuits described by Albert Heijn, Jumbo and PLUS, don’t assume the cocoa is Fairtrade just because of the product type. Check the label on the kano biscuits you choose.
A good choice when: An explicit Fairtrade chocolate claim matters more to you than an almond pastry filling. The product description for Verkade Nizza kokos melkchocolade states that it contains Fairtrade chocolate.
Things to consider: A chocolate biscuit isn’t a kano biscuit. Also check the ingredients, allergens and current availability of the product you choose.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fairtrade cocoa or chocolate | Look for an explicit Fairtrade claim that applies to the specific product, and check the current packaging. | If Fairtrade chocolate is my priority for a King’s Day treat, I’d rather choose a different biscuit than a kano without a clear claim. For around 42% of consumers, this verifiable feature matters most. |
| Ingredients and allergens | Read the ingredients, highlighted allergens and any warnings about possible traces on the packaging of the product you choose. | When I’m buying for people with relevant allergies, I need to be able to check what’s in each product. This is the most important consideration for around 33% of consumers. |
| Traditional biscuits to share | Compare the quantity, number of biscuits or portions, and the almond pastry filling. | When I’m expecting guests, I mainly want to know whether there’ll be enough kano biscuits with almond pastry filling to share. Around 25% of consumers prioritise this traditional treat. |
PLUS mentions RSPO in connection with the palm oil in its roomboter kano biscuits. This doesn’t mean the cocoa in a product is Fairtrade.
Look for a Fairtrade claim that specifically applies to the cocoa or chocolate in the kano biscuits.
The kano biscuits described by Albert Heijn, Jumbo and PLUS also contain other ingredients and allergens to consider, including wheat, milk, soya, egg or almond, depending on the product.
Before buying and serving, check the latest ingredients and allergen information, especially if you’re buying for a group.
AH Roomboter kano's are an option if you’re looking for biscuits with almond pastry filling.
Jumbo Kano's met Roomboter are described as biscuits with almond pastry filling, sold in a 275 g pack.
According to PLUS, its PLUS Roomboter kano's combine an almond pastry filling with an almond decoration.
Aviateur is worth considering if you want to compare filled kano biscuits with almond pastry filling.
Verkade is relevant here if you’re looking for a chocolate biscuit as an alternative to a kano.
No. The fact that it’s a kano biscuit says nothing about whether the cocoa is Fairtrade-certified. If you want to buy a particular kano for this reason, look for an explicit claim for that product on the current packaging or product page.
Check the allergen information on the packaging of the product you choose, even if you’ve bought kano biscuits from the same brand before. The products described by Albert Heijn, Jumbo and PLUS may contain allergens such as wheat, milk, soya, egg and almond, depending on the variety. Also read any warnings about possible traces of other nuts.
Follow the storage instructions on the packaging of the product you choose. The kano biscuits and chocolate biscuits described here should be stored in a cool, dry place. Also check the best-before date and the packaging instructions for storage after opening.