Who are these options for?

Anyone comparing pack sizes

You check the weight and number of rolls in each pack, so you don’t assume that packs with different quantities contain the same amount.

Small households looking to reduce waste

You only use a few rolls at a time and are looking for a pack size or storage method that suits the way you use them.

Shoppers who care about the label

You check whether a roll is wholemeal and read the nutritional information, ingredients and allergen details before choosing.

What should you look for when choosing?

Start by working out how many rolls you need. Then check whether the storage method and label information suit the way you’ll use them.

What to consider What to check when buying Who it matters to
Pack contents Compare the weight and number of rolls for the same product type. If you’re buying rolls for everyday use, you’ll want to know how many you get in a pack. Pack contents are the most important factor for around 50% of consumers.
Storage and preparation Check the storage instructions and whether the rolls can be cooked straight from the freezer. If you only use a few rolls at a time, you’ll want to avoid leaving the rest unused. This is the main consideration for around 30% of consumers.
Nutritional information and ingredients Check the wholemeal description, fibre per 100 g, ingredients and allergens on the current label. If fibre, types of grain or allergens matter to you, you’ll want to check them for each product. This label information comes first for around 20% of consumers.

Common mistakes

  • Assuming packs with different contents are the same

    A 200 g pack doesn’t contain the same amount as a 300 g pack. The number of rolls may differ too.

    Check the weight, number of rolls and product type before deciding which pack suits the way you’ll use them.

  • Buying more rolls than you’ll use

    A larger pack may not be the best choice if some of the rolls are left unused.

    If you only use them occasionally, choose a suitably small pack or check the storage instructions for a frozen option.

  • Expecting all Kaiser rolls to have the same ingredients

    Descriptions such as white or wholemeal don’t tell you which allergens or type of salt an individual product contains.

    Read the current packaging, especially if the type of grain, allergens or the use of iodised salt matters to you.

Brands to consider

Jumbo

Jumbo lists small bake-at-home packs, a larger pack of white Kaiser rolls and a frozen option.

  • There are different pack formats for different occasions.
  • Check the number of rolls and preparation instructions for each option.

Dirk

Dirk lists its own-brand 1 de Beste Kaiserbroodje in a pack of four, weighing 200 g.

  • The number of rolls and weight make the pack size clear.
  • Four rolls may not be enough if you’re buying for several people at once.

ALDI

ALDI lists De Afbakker white Kaiser rolls, 300 g, as well as a separate fresh white Kaiser roll.

  • You can compare a bake-at-home pack with a roll sold individually as different ways to buy.
  • Don’t compare these formats without taking pack contents and preparation into account.

PLUS

PLUS lists a bake-at-home pack of four white Kaiser rolls, with ingredients and preparation instructions provided for the product.

  • The product information mentions iodised salt and explains how to prepare the rolls in an oven or air fryer.
  • Check the current packaging before buying if the ingredients are important to your choice.

Albert Heijn

Albert Heijn lists a wholemeal Kaiser roll sold individually, weighing 70 g.

  • The nutritional information lists 7.1 g of fibre per 100 g for this roll.
  • A fresh roll sold individually comes in a different format from a bake-at-home pack.

Lidl

Lidl lists Kaiser rolls that you bake at home.

  • The product description makes it clear that they need to be prepared at home.
  • Check the packaging for preparation instructions that suit your kitchen.

Kaiser rolls at Joybuy

This pack of four Kaiser rolls is a good fit if you’re looking for a smaller quantity. Check the instructions on the packaging before use.

g'woon Kaiser Rolls, 4 pieces, 200 g

g'woon Kaiser Rolls, 4 pieces, 200 g

A small pack for when you only need a few rolls at a time.

Contents: 4 pieces, 200 g in total. Check the packaging for storage and preparation instructions, and for details of any allergens.

View at Joybuy

Frequently asked questions

Why are both the weight and number of rolls important?

The weight tells you how much bread you’re buying, while the number of rolls helps you decide whether the pack suits the occasions when you’ll eat them. Also check whether you’re comparing a fresh, bake-at-home or frozen product.

Do all Kaiser rolls contain iodised salt?

No, you can’t tell from the product name alone. The Dutch Commodities Act Decree on the Addition of Micronutrients to Foodstuffs defines bakers’ salt as iodised table salt used in bread and other bakery products. Check the ingredients of the rolls you buy; PLUS and Albert Heijn list iodised salt in the products mentioned here.

Can frozen Kaiser rolls go straight into the oven?

For Jumbo Diepvries Kaiserbroodjes Wit, Jumbo advises cooking the rolls straight from frozen: 6 to 8 minutes in a preheated oven at 200 °C. For other products, follow the instructions on the packaging. Jumbo also advises that you don’t refreeze these rolls after they have thawed.

How can I compare white and wholemeal Kaiser rolls if I’m watching my fibre intake?

Check the wholemeal description and the amount of fibre per 100 g on the label of each product. Albert Heijn lists 7.1 g of fibre per 100 g for its wholemeal Kaiser roll; don’t assume other rolls have the same amount.