Who is this choice relevant to?

Hosts catering for different bread preferences

You’re organising a meal for several people and want to serve both white and wholemeal rolls, without making everyone stick to just one type of bread.

Shoppers keeping an eye on fibre

You want to compare the fibre content of a wholemeal Kaiser roll. Check the product description and nutritional information per 100 g, rather than judging by the colour of the roll alone.

Shoppers planning ahead

You want to know whether you’re buying fresh rolls, bake-at-home rolls or rolls to store in the freezer, so you can fit the preparation around the rest of your meal.

What should you look for when choosing?

First, decide whether you want your guests to choose between white and wholemeal. Then compare the nutritional information for each roll and check when and how it needs to be prepared.

What to consider What to check when buying Who it matters to
Offering both white and wholemeal Check whether you can buy both varieties as separate products, and make sure they’re easy to tell apart when serving. If guests have different bread preferences, I don’t want to limit anyone to just one type. This is the top priority for around 46% of consumers.
Comparing fibre Check that the roll is described as wholemeal and compare the fibre per 100 g in the nutritional information. When fibre is my main consideration, I want to be able to compare the fibre content of the roll itself. This is the top priority for around 36% of consumers.
Preparation and storage Check whether the rolls are fresh, ready to bake or frozen, and follow the instructions on the packaging. If I buy the rolls well before the meal, storage and baking need to fit into my plans. Around 18% of consumers prioritise this.

Common mistakes

  • Buying just one type of bread for everyone

    White and wholemeal Kaiser rolls are separate options. If you buy only one type, you can’t offer an alternative to guests who prefer the other.

    If you want to cater for both preferences, buy each type separately and label them clearly when serving.

  • Assuming wholemeal means allergen-free

    A wholemeal Kaiser roll may contain wheat and other allergens. Jumbo also lists soya in its frozen wholemeal variety.

    Check the ingredients and allergen information on every pack, especially if you’re buying for other people.

  • Assuming every roll contains iodised baker’s salt

    According to the Voedingscentrum, using baker’s salt when baking bread isn’t compulsory. So you can’t tell from the name ‘Kaiser roll’ whether it contains it.

    If this matters to you, check the ingredients list for baker’s salt or iodised salt.

  • Refreezing rolls after they’ve thawed

    Jumbo advises that its frozen wholemeal Kaiser rolls shouldn’t be refrozen after thawing.

    Only take out as many rolls as you plan to use, and follow the storage instructions on the packaging.

Brands compared

Albert Heijn, Jumbo and PLUS offer white and wholemeal Kaiser rolls as separate products to compare. For the other retailers mentioned, the main thing to check is which types of bread are available alongside one another in their current range.

Albert Heijn

Albert Heijn lists individual wholemeal Kaiser rolls and white Kaiser rolls that you can bake at home.

  • The wholemeal roll contains 7,1 g of fibre per 100 g and lists iodised salt as an ingredient.
  • The white bake-at-home rolls contain 2,9 g of fibre per 100 g and, according to Albert Heijn, need 8–10 minutes in the oven at 220 °C.

Jumbo

Jumbo lists white Kaiser rolls and a frozen wholemeal variety.

  • The frozen wholemeal variety contains 6,7 g of fibre per 100 g.
  • According to Jumbo, this variety must be stored at −18 °C and shouldn’t be refrozen after thawing.

PLUS

PLUS lists individual wholemeal Kaiser rolls and white Kaiser rolls to bake at home.

  • The wholemeal roll contains 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.
  • The white bake-at-home variety contains 2,46 g of fibre per 100 g and requires a separate preparation step in an oven or air fryer.

Dirk

Dirk lists white Kaiser rolls and Kaiser rolls to bake at home.

  • For its pack of four bake-at-home rolls, Dirk recommends 6–8 minutes in an oven or air fryer.
  • If you also want to serve wholemeal Kaiser rolls, check separately which wholemeal option you can buy.

Lidl

Lidl describes its freshly baked Kaiser roll as a white wheat roll.

  • The fresh roll is an option if you specifically want to serve white Kaiser rolls.
  • According to Lidl, the fresh bread range may vary from one store to another, so check in store to see which wholemeal option is available.

ALDI

ALDI lists a fresh white Kaiser roll and white Kaiser rolls to bake at home.

  • For white rolls, you can choose between a fresh product and one to bake at home.
  • ALDI also lists a wholemeal bread roll, but it’s a different type of roll from a wholemeal Kaiser roll.

Related Joybuy products

Related products coming soon.

Frequently asked questions

When should I serve both white and wholemeal Kaiser rolls?

Serve both when you want your guests to be able to choose between the two types of bread. Buy them as separate products and make it clear which rolls are white and which are wholemeal.

How do the fibre contents of these white and wholemeal varieties compare?

The product information from Albert Heijn, PLUS and Jumbo lists 7,1 g, 6,9 g and 6,7 g of fibre per 100 g respectively for their wholemeal Kaiser rolls. Their white varieties contain 2,9 g, 2,46 g and 2,9 g per 100 g respectively. Always compare the figures for the specific product you’re buying.

What should I check if a guest avoids certain allergens?

Check the ingredients and allergen information for each individual roll. The wholemeal products mentioned contain wheat and gluten; Jumbo also lists soya in its frozen wholemeal variety. Don’t rely on the word ‘wholemeal’ alone.

How should I plan bake-at-home and frozen Kaiser rolls around the meal?

Follow the preparation and storage instructions on the packaging you choose. PLUS recommends baking its white bake-at-home variety in an oven at 220 °C for 6–8 minutes, or in an air fryer at 200 °C for 4 minutes. Jumbo says its frozen wholemeal variety should be stored at −18 °C and not refrozen after thawing.

Does every Dutch Kaiser roll contain iodised baker’s salt?

No, you can’t assume that every roll does. The Voedingscentrum says that baking with baker’s salt isn’t compulsory. If iodised salt matters to your choice, check the ingredients list for the specific product.