Who is this choice relevant to?

Home cooks who care about flavour

You’re looking for a roll for two people, with sourdough and a shape that suit your fillings. Check that sourdough is mentioned in both the product description and the ingredients; a sourdough pistolet isn’t the same as a Kaiser roll.

Planners who bake just before dinner

You want to prepare warm rolls shortly before serving. Check the baking instructions and the number of rolls in the pack so you can plan around the rest of the meal.

Label-conscious shoppers

You want to check the ingredients, allergens or whether iodised salt has been used. Read the label on packaged rolls and ask for allergen information if you’re buying them loose.

What should you look for when choosing?

First decide whether sourdough or the Kaiser shape matters most to you. Then compare the preparation instructions and labels of the rolls you’re considering.

What to consider What to check when buying Who should consider this?
Sourdough and shape Check that sourdough is mentioned in both the product description and the ingredients. Compare the shape of a sourdough pistolet or roll with that of a Kaiser roll. If I’m choosing rolls with fillings for two, I want the flavour and shape to suit my meal. For around 43% of consumers, flavour and presentation come first.
Baking and portions Compare the oven time, temperature and number of rolls in the pack. Just before serving, I want to be able to bake the rolls without losing track of the rest of dinner. Ease of preparation and portion size are the main considerations for around 29% of consumers.
Ingredients and allergens Read the current label or ask for allergen information if you’re buying the rolls loose. Check the ingredients separately if you want to know whether iodised salt has been used. When I’m planning a meal that needs to take allergens into account, I want to be able to check the information about my chosen rolls before buying them. For around 28% of consumers, checking ingredients and allergens is the top priority.

Common mistakes

  • Confusing sourdough powder with a sourdough roll

    Albert Heijn describes its standard Kaiser rolls as pre-baked white wheat rolls. The ingredients list includes yeast and wheat sourdough powder; the presence of that powder doesn’t make the product the same as a roll explicitly described as sourdough.

    If you’re specifically looking for sourdough, check both the product description and the ingredients.

  • Choosing fillings based on the name of the roll alone

    A Kaiser roll and a sourdough pistolet don’t have the same shape. This can affect how you fill and serve them.

    Before you buy, decide whether you want to serve a handy filled roll or one that’s sliced open.

  • Overlooking allergens in loose or seeded rolls

    The sourdough products mentioned here vary in their ingredients and allergens. The Netherlands Food and Consumer Product Safety Authority says allergen information must also be available for unpackaged foods.

    Read the current label on packaged products, and ask for allergen information about loose rolls before you buy.

  • Assuming a roll contains iodised salt from its name

    Jumbo lists iodised salt in its Desem Broodjes Wit, and PLUS does the same for its organic wholemeal sourdough rolls. This tells you nothing about the ingredients of a different roll.

    Check the ingredients of the product you choose, or ask the shop which type of salt it uses.

Brands and supermarket ranges to help you choose

Jumbo

Jumbo Desem Broodjes Wit are four pre-baked white wheat sourdough rolls, weighing 300 g in total.

  • The ingredients list sourdough and iodised salt; the pack contains four portions.
  • They aren’t classic Kaiser rolls. The ingredients also include yeast and cereals containing gluten.

PLUS

PLUS offers organic wholemeal sourdough rolls as an alternative to a white Kaiser roll.

  • The product information lists 10% sourdough, seeds and iodised salt, and gives baking instructions of 6–8 minutes at 220 °C.
  • These aren’t Kaiser rolls. Check the current packaging for information about wheat, spelt, barley and any other potential allergens.

Albert Heijn

Albert Heijn lists both an organic multiseed sourdough pistolet and separate bake-at-home Kaiser rolls.

  • The pistolet is described as containing wheat sourdough and seeds; the standard Kaiser rolls have an oven time of 8–10 minutes at 220 °C.
  • The sourdough pistolet isn’t a Kaiser roll and is listed as an in-store product. The standard Kaiser rolls contain yeast and wheat sourdough powder.

Lidl

Lidl lists white Kaiser rolls in its freshly baked bread range.

  • Kaiser rolls give you the shape to choose if that’s what you’re looking for.
  • Lidl says its fresh range may vary by store. Check the ingredients if you’re specifically looking for sourdough.

ALDI

ALDI lists white Kaiser rolls in De Afbakker’s bake-at-home bread range.

  • This is an option if you want to bake Kaiser rolls at home.
  • If you’re choosing based on sourdough, check the ingredients of the specific pack rather than relying on the Kaiser shape.

Dirk

Dirk lists, among other options, an individual freshly baked white Kaiser roll and a pack of four Kaiser rolls.

  • You can compare the listed loose and packaged options with your meal plan.
  • Check the ingredients of the product you choose if sourdough is important to your decision.

Joybuy products

Related products will appear here soon.

Frequently asked questions

Are Kaiser rolls automatically sourdough rolls?

No. Albert Heijn’s standard Kaiser rolls are described as pre-baked white wheat rolls and contain both yeast and wheat sourdough powder. Jumbo, by contrast, explicitly describes Desem Broodjes Wit as wheat sourdough rolls. So check the description and ingredients of the specific product.

Which rolls can I bake shortly before dinner?

Both PLUS’s organic wholemeal sourdough rolls and Albert Heijn’s standard Kaiser rolls have stated oven times: 6–8 and 8–10 minutes at 220 °C respectively. Remember to allow time to preheat the oven, and follow the instructions on the current packaging.

How can I check allergens in loose rolls?

Before you buy, ask the in-store bakery for allergen information or check the product information available. According to the Netherlands Food and Consumer Product Safety Authority, sellers must also provide information about allergens in unpackaged foods.

Does every sourdough roll contain iodised salt?

You can’t tell from the name sourdough roll. Jumbo Desem Broodjes Wit and the organic wholemeal sourdough rolls from PLUS mentioned here list iodised salt; check the ingredients for any other roll.