Holidaymakers who like generously filled rolls
If you want to add plenty of filling, choosing the right size and a suitable way to cut the roll matters more than the term ‘thick cut’. Take a look at the roll itself before deciding how to fill it.
Who is this choice relevant to?
Holidaymakers who bake rolls just before eating
Part-baked rolls are an option if you have the necessary equipment at your holiday accommodation. Check the cooking and storage instructions on the pack you choose.
Buyers who care about the type of bread or its ingredients
If you’re looking for wholemeal or a product specifically labelled gluten-free, or need information about baker’s salt, check the descriptions and ingredients of the specific roll.
What should you look for when choosing?
Start with when you plan to eat them: will you fill the rolls straight away, or can you bake them where you’re staying? Then consider the size, type of bread and how many rolls you’ll need.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Generous fillings | Check the size and whether you can cut the roll the way you want; also consider the filling you’ve chosen. | I want a generously filled roll without the filling easily falling out. For around 40% of consumers, suitability for generous fillings comes first. |
| Baking and planning | Check the equipment you’ll need and the cooking and storage instructions on the pack. | I want to bake the rolls just before breakfast or lunch, so I need to be able to do that where I’m staying. For around 30% of consumers, ease of baking is the top priority. |
| Type of bread and ingredients | Read the product description, ingredients and allergen information; check explicitly whether it is labelled gluten-free. | Choosing wholemeal, a gluten-free product or checking for baker’s salt matters more to me than the size. This is the main priority for around 20% of consumers. |
| Number of rolls per pack | Compare the number of rolls with how many you’ll need for your planned meals. | I don’t want to take more rolls than my group will eat during the holiday. For around 10% of consumers, the number per pack is the first thing they consider. |
Common mistakes
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Treating ‘thick cut’ as a specific type of roll
For a whole kaiser roll, the term doesn’t tell you how much room there is for filling or how you can cut the roll.
Check the actual size, then choose a roll that suits the filling you want to use.
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Taking part-baked rolls without a way to bake them
Part-baked rolls need time and suitable equipment. ALDI gives a baking time of 5–7 minutes for its De Afbakker range; PLUS says its white part-baked kaiser rolls take 6–8 minutes in an oven at 220 °C.
Check what equipment is available where you’re staying and follow the instructions on the pack you buy.
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Assuming every roll contains baker’s salt
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t tell whether a roll contains it from the name ‘kaiser roll’ alone.
For packaged rolls, read the ingredients list. For unpackaged bread, ask which ingredients have been used.
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Assuming an ordinary kaiser roll is gluten-free
An ordinary white roll and a product specifically labelled gluten-free aren’t interchangeable if you need to eat gluten-free.
Check the gluten-free labelling and the full allergen information for the product you choose.
Brands and shops to consider
Albert Heijn
Albert Heijn has product pages for AH Kaiserbroodjes and AH Kaiserbroodje volkoren.
- You can choose between an ordinary or wholemeal option.
- Check the size and product information for the option you choose; the type of bread doesn’t tell you anything about its thickness.
Jumbo
Jumbo lists white, wholemeal and frozen kaiser rolls, as well as a separate Schär product labelled gluten-free.
- The options shown vary by type of bread and pack size, including packs of 4 and 10.
- The type of bread or pack size doesn’t confirm that a roll is better suited to generous fillings.
PLUS
PLUS lists white part-baked kaiser rolls, a wholemeal kaiser roll and a separate Schär product.
- For its pack of 4 white part-baked rolls, PLUS gives a cooking time of 6–8 minutes in an oven at 220 °C.
- For other options, use their own cooking and ingredient information.
ALDI
ALDI lists fresh white kaiser rolls and white part-baked kaiser rolls from De Afbakker.
- According to ALDI, the De Afbakker pack contains 6 rolls and takes 5–7 minutes to bake.
- The baking time for this option doesn’t tell you how to prepare the fresh roll.
Dirk
Dirk lists packs of 4 part-baked kaiser rolls, as well as a white option in a pack of 10.
- For its pack of 4 part-baked rolls, Dirk gives a cooking time of 6–8 minutes in an oven or air fryer.
- Check which pack and cooking instructions apply to the product you’ve chosen.
Lidl
Lidl lists kaiser rolls as part of its oven-fresh bread range.
- This could be a good option if you want to choose your rolls in store and eat them straight away.
- Lidl says its fresh bread range can vary by store, so check what’s available at your local shop.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Is ‘thick cut’ a useful description for kaiser rolls?
Not as a measure of a kaiser roll’s thickness. For a generously filled snack, check the size of the whole roll and how you want to cut it, rather than assuming the term tells you how much filling it can hold.
Should I choose fresh or part-baked kaiser rolls for my holiday?
Fresh rolls are handy if you want to eat them straight away; part-baked rolls work if you can bake them just before eating. For part-baked rolls, check that you have the necessary equipment and follow the time and temperature on the pack you choose.
Do kaiser rolls always contain iodised baker’s salt?
No, you can’t assume that from the name of the roll. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt; if this matters to you, read the ingredients list on packaged rolls.
Can I freeze part-baked kaiser rolls or cook them in an air fryer?
Check the instructions for the specific product. ALDI says its range of rolls for baking at home can be frozen, while Dirk gives oven or air fryer instructions for its pack of 4 kaiser rolls. These instructions won’t necessarily apply to every option.