Who is a mixed selection useful for?

Hosts catering for different tastes

At a Sunday roast, you want to offer something familiar to guests who like white rolls as well as those who prefer wholemeal. Serving the two types separately makes the choice clear.

Anyone keeping an eye on wholemeal and fibre

You’re looking for a roll that is specifically labelled wholemeal, and comparing the ingredients and fibre per 100 g rather than relying on its colour or the word ‘multigrain’ alone.

Home cooks who like to plan ahead

You want to buy the rolls in advance and bake them just before serving. How much preparation is needed depends on how they’re stored and the instructions on the packaging.

What should you look for when choosing?

First decide whether you want to serve both white and wholemeal rolls, then choose a suitable storage and preparation option for each type. For two specific products, Albert Heijn lists 7,1 g of fibre per 100 g for AH Kaiserbroodje volkoren and 2,9 g per 100 g for AH Kaiserbroodjes wit; these figures don’t apply to all Kaiser rolls.

What to consider What to check when buying Who it matters to
White and wholemeal Choose a recognisable white option and a roll explicitly labelled wholemeal; check the allergen information for both. If my guests have different preferences, I want to be able to tell the two types apart on the table. Around 42% of consumers would put having that choice first.
Wholemeal and fibre Check that the product is labelled wholemeal and compare the fibre per 100 g in the nutritional information for the products you choose. Anyone deliberately looking for a wholemeal roll won’t want to rely on a dark colour or the term ‘multigrain’. Around 33% of consumers would make this check their top priority.
Baking and storage Check the baking, storage and any defrosting instructions on each pack. If I buy the rolls well ahead of Sunday, I want to know how to store them and when they need to go in the oven. Around 25% of consumers would give this the most weight when choosing.

Common mistakes

  • Assuming multigrain means wholemeal

    A multigrain roll isn’t automatically wholemeal. So even if you serve two different rolls, you may still not have an option that’s explicitly wholemeal.

    Look for the wholemeal label, read the ingredients and compare the fibre per 100 g.

  • Assuming both types contain the same allergens

    Ingredients and listed allergens can vary from one product to another. For example, Jumbo lists soya in its frozen wholemeal Kaiser rolls.

    Read each label separately and keep the packaging available when serving the rolls to guests.

  • Storing frozen rolls like ordinary bake-at-home rolls

    Storage requirements depend on the product you choose. Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen after defrosting.

    Plan how many rolls you’ll need and follow the storage and defrosting instructions on the packaging.

  • Assuming every roll contains iodised salt

    The type of bread or the shop’s name won’t tell you which salt is used in the Kaiser roll you’ve chosen.

    Check the ingredients list if you want to know whether the product contains iodised salt.

Brands to compare

Albert Heijn

Albert Heijn lists a single wholemeal Kaiser roll and a pack of ten white bake-at-home Kaiser rolls.

  • The product information lists the ingredients, allergens and fibre for these two options.
  • The wholemeal roll is listed as available in store only. Check the label when buying, as product information can change.

Jumbo

Jumbo lists white Kaiser rolls as well as frozen white and wholemeal options.

  • Ingredients and allergens are listed for the frozen wholemeal option.
  • This option contains, among other things, cereals containing gluten and soya. Jumbo says it must not be refrozen after defrosting.

PLUS

PLUS lists a single wholemeal Kaiser roll, as well as wholemeal sliced rolls; these are different types of bread.

  • The wholemeal Kaiser roll gives you a specific product to consider for the wholemeal part of your selection.
  • Check the nutritional information and allergens on the packaging of the roll you actually buy.

Dirk

Dirk lists bake-at-home Kaiser rolls and white Kaiser rolls from Bakker van der Akker.

  • For 1 de Beste Kaiserbroodje 4 stuks, Dirk gives oven or air fryer cooking instructions of 6–8 minutes.
  • If you also want to serve wholemeal Kaiser rolls, you’ll need to check a separate product.

Lidl

Lidl lists Kaiser rolls and says that almost all its stores have an in-store bakery for freshly baked rolls.

  • An in-store bakery could suit anyone buying rolls shortly before their Sunday roast.
  • Check which Kaiser rolls are available at your local store and read the label before deciding whether they’re white or wholemeal.

ALDI

ALDI describes fresh daily bread and bake-at-home products, and separately lists wholemeal bake-at-home rolls.

  • Bake-at-home products are worth considering if you want to prepare the rolls at home.
  • Wholemeal bake-at-home rolls aren’t automatically Kaiser rolls. Check the product name if that particular shape is important to you.

Kaiser rolls on Joybuy

Matching products will be available soon.

Frequently asked questions

Is a multigrain Kaiser roll also wholemeal?

No, multigrain doesn’t automatically mean wholemeal. For a wholemeal option, check the product name and ingredients, and compare the fibre per 100 g.

How far in advance can I buy bake-at-home rolls?

It depends on the product and packaging, so follow the storage and preparation instructions for the rolls you choose. The Voedingscentrum gives a general storage time for opened bake-at-home rolls of 2–4 days in the fridge or 1–3 months in the freezer. Jumbo’s frozen wholemeal Kaiser rolls must not be refrozen after defrosting.

Which allergens should I check for a mixed selection?

Check the allergen information on each pack separately. Listed ingredients and possible traces vary between options; for example, Jumbo lists soya in its frozen wholemeal Kaiser rolls. Keep the packaging available for guests who ask about it.

How can I tell whether a Kaiser roll contains iodised salt?

Read the ingredients list for the exact product. Albert Heijn lists iodised salt in its white and wholemeal Kaiser rolls, but don’t assume another roll has the same ingredients just because it’s the same type of bread.