Who are the rolls for?

For serving rolls with your roast

You want to bake the rolls just before serving and slice them yourself to fill with meat, gravy or ragout. Check the baking time on the packaging so it fits in with the rest of the meal.

If you’re keeping an eye on fibre

You’re comparing a clearly labelled wholemeal kaiser roll with white options. Check the type of flour and the stated fibre per 100 g, rather than judging by the shape of the roll.

If you’re catering for a gluten-free guest

You’re looking for a roll explicitly labelled gluten-free, and checking the other allergens on the packaging too. For example, PLUS says that Schär Kaiserbrötchen contain soya and may contain mustard.

What should you look for when choosing?

Start with any dietary or allergen requirements. Then choose the type of roll and check how many you need and when they should be prepared.

What to consider What to check before buying Who should pay particular attention?
Preparation Check the baking time and temperature on the packaging you’ve chosen. Albert Heijn says its white part-baked rolls take 8–10 minutes at 220 °C; PLUS says its white option takes 6–8 minutes at 220 °C. I want to serve the rolls at the same time as the roast, so I need to plan the preparation around it. Serving time is the most important factor for around 37% of consumers.
Type of flour and fibre Check whether it’s labelled wholemeal and compare the nutritional information per 100 g. PLUS says its wholemeal kaiser roll contains 67% wholemeal wheat flour and 6,9 g of fibre per 100 g. If fibre is my priority, I want to know whether I’m serving white or wholemeal rolls. This is the top consideration for around 27% of consumers.
Allergens Check for a gluten-free label and read the full allergen declaration for the exact product. PLUS says that Schär Kaiserbrötchen contain soya and may contain mustard. The roll needs to meet a specific dietary or allergen requirement for my guest; its shape alone tells me nothing about that. This is the main consideration for around 18% of consumers.
Number of rolls Compare the number of rolls and the total weight with the number of people you’re serving. Jumbo says its white part-baked option contains 4 rolls and weighs 200 g; Albert Heijn says its pack contains 10 rolls and weighs 650 g. I want enough rolls for everyone without having lots left over. Getting the quantity right is the most important consideration for around 18% of consumers.

Common mistakes

  • Assuming every kaiser roll contains iodised salt

    According to the Netherlands Nutrition Centre, bread isn’t always made with bakers’ salt. So a statement on one type of roll doesn’t automatically apply to another.

    For packaged rolls, check the ingredients. If it matters to your choice, ask which salt has been used for rolls sold loose.

  • Assuming gluten-free means free from all allergens

    A roll labelled gluten-free may contain other allergens. PLUS says that Schär Kaiserbrötchen contain soya and may contain mustard.

    Check the full allergen declaration on the pack you’re buying.

  • Looking only at the pack and not at how to prepare the rolls

    A pack of four and a pack of ten call for different amounts of planning. Baking times also vary from product to product.

    Count how many rolls you want to serve and read the preparation instructions before planning when to use the oven.

  • Assuming ‘medium sliced’ means the rolls are cut in a particular way

    The term doesn’t necessarily tell you whether a kaiser roll has been pre-sliced horizontally.

    Look for an explicit statement on the product image or packaging about whether the rolls are pre-sliced. If there isn’t one, check whether you’ll need to cut them yourself.

Brands offering different kaiser rolls

Albert Heijn

Albert Heijn lists a pack of 10 white kaiser rolls to bake at home, weighing 650 g in total.

  • The product information says they contain iodised salt and take 8–10 minutes to bake at 220 °C.
  • The ingredients and allergen information include wheat and rye; check the current label.

Jumbo

Jumbo lists white part-baked kaiser rolls in packs of 4, weighing 200 g in total, as well as other types of kaiser rolls in its range.

  • The ingredients for the white 4-roll option include iodised salt.
  • This option lists wheat and gluten; check the information for the product you choose.

PLUS

PLUS lists white part-baked kaiser rolls in packs of four, as well as a separate wholemeal kaiser roll.

  • PLUS says the white option can be prepared in an oven or air fryer. The wholemeal roll contains 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.
  • Both options list wheat and gluten; the preparation instructions for the white option don’t necessarily apply to the wholemeal roll.

Schär

PLUS explicitly labels Schär Kaiserbrötchen as gluten-free kaiser rolls.

  • The gluten-free label makes this option easy to identify when that’s a requirement.
  • According to the product information from PLUS, the rolls contain soya and may contain mustard.

Dirk

Dirk lists a pack of 4 part-baked kaiser rolls, weighing 200 g in total.

  • Dirk says they can be prepared in an oven or air fryer and take 6–8 minutes.
  • Check the packaging you’ve chosen for ingredient and allergen information.

ALDI

ALDI lists a white kaiser roll, as well as a separate pack of 6 white rolls to bake at home.

  • For the pack of 6 rolls, ALDI gives a baking time of 5–7 minutes.
  • Check the label and preparation method for the option you choose; they may differ between the two products.

Kaiser rolls on Joybuy

This pack of four kaiser rolls could suit a smaller group. Check the preparation instructions if you want to make them just before your Sunday roast, and look at the packaging to see whether they’re pre-sliced.

g'woon Kaiser Rolls, 4 rolls, 200 g

g'woon Kaiser Rolls, 4 rolls, 200 g

The pack of four makes it easy to see whether you have enough for a smaller group.

Before buying, check how to prepare these rolls and whether they’re pre-sliced. Don’t rely on the name alone to tell you how they’re cut.

View on Joybuy

Frequently asked questions

Should I choose white or wholemeal kaiser rolls for my Sunday roast?

Choose based on what you want to serve and which nutritional information matters to you. You can prepare white part-baked rolls just before serving, following the instructions on the pack. If you want to compare the type of flour and fibre, PLUS says its wholemeal kaiser roll contains 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.

Do kaiser rolls always contain iodised salt?

No, don’t assume that every kaiser roll contains it. According to the Netherlands Nutrition Centre, bread isn’t always made with bakers’ salt. Check the ingredients on the pack you’ve chosen, or ask about rolls sold loose.

What should I look for if a guest needs a gluten-free roll?

Choose a roll explicitly labelled gluten-free and check the packaging for all other allergens too. PLUS says that Schär Kaiserbrötchen contain soya and may contain mustard.