Who is this choice relevant to?

A student cooking for a group

You want to put out enough rolls for everyone and work out in advance how many packs you need. The number of rolls and the pack weight help you estimate portions and any leftovers.

A student with a mix of guests at the table

Some people in the group prefer white rolls, while others want wholemeal. You’re looking for a mix that suits those preferences, without assuming that a brown roll is wholemeal.

A student with limited kitchen space

You need to consider the oven or air fryer available to you and, if you choose a frozen option, whether you have room to store the rolls as instructed on the pack.

What should you look for when choosing?

First, decide how many white and wholemeal rolls your group would like. Then check whether the packs you choose suit your kitchen and storage space.

What to consider What to look for Who it matters to
Enough portions Count the rolls in each pack and choose the number of packs to suit your group. When I’m cooking for several students, I want enough rolls without too many leftovers. For around 50% of consumers, making sure there are enough portions is the top priority.
Mixing white and wholemeal Check that the wholemeal option is labelled as such, and compare fibre content on a like-for-like basis, per 100 g. Not everyone at the table wants the same roll; I want to offer white as well as a clearly labelled wholemeal option. Around 30% of consumers prioritise this combination.
Preparation and storage Check what equipment you’ll need and the storage instructions, especially for bake-at-home and frozen rolls. If I have limited freezer space or no spare oven, I need to be able to store and prepare the rolls I choose. For around 20% of consumers, kitchen planning is the deciding factor.

Common mistakes

  • Looking only at the pack, not at the number of rolls

    A pack of four may not be enough for your group. Packs also vary in the number of rolls and their weight.

    Work out how many portions of each type you want in advance, then check how many rolls you’ll need.

  • Assuming a brown roll is wholemeal

    Colour and the term ‘multigrain’ don’t, on their own, mean that a Kaiser roll is wholemeal. Fibre content can also vary between specific products: PLUS lists 2.46 g of fibre per 100 g for its white bake-at-home rolls and 6.9 g per 100 g for its wholemeal Kaiser roll.

    Check the product name and ingredients list for wholemeal, and compare the nutritional information per 100 g.

  • Choosing bake-at-home or frozen rolls without a kitchen plan

    PLUS white bake-at-home rolls need an oven or air fryer. Jumbo’s frozen wholemeal Kaiser rolls need to be stored in a freezer and, according to Jumbo, must not be refrozen once thawed.

    Before you buy, check the instructions for the product you’ve chosen, the equipment you have available and whether you have room to store any leftover rolls.

Brands to consider

These product ranges show different ways to offer white and wholemeal rolls at the same dinner. Check the current packaging and nutritional information for each product.

Albert Heijn

The AH Kaiserbroodje volkoren is an individual option for when not everyone at the table wants wholemeal.

  • Albert Heijn lists 7.1 g of fibre per 100 g and sells this roll individually.
  • According to Albert Heijn, this product is only available in store; check the pack and ingredients there.

Jumbo

Jumbo lists white Kaiser rolls and a frozen wholemeal option, both in packs of four.

  • Jumbo lists 6.7 g of fibre per 100 g for its frozen wholemeal option.
  • This option needs to be stored in a freezer. Jumbo lists barley, rye, soya and wheat among the allergens.

PLUS

PLUS lists white bake-at-home Kaiser rolls in packs of four and an individual wholemeal Kaiser roll.

  • PLUS lists 2.46 g and 6.9 g of fibre per 100 g respectively; the ingredients list for the wholemeal roll states 67% wholemeal wheat flour.
  • The white bake-at-home option needs to be prepared in an oven or air fryer. Check the packaging for allergens on both options.

Dirk

Dirk lists 1 de Beste Kaiserbroodje as a bake-at-home product, with four rolls weighing 200 g in total.

  • According to Dirk, these rolls can be prepared in an oven or air fryer in 6 to 8 minutes.
  • If you’d also like to serve wholemeal, check the product name and ingredients for that option separately.

ALDI

ALDI lists De Afbakker Kaiserbroodjes wit in a 300 g pack.

  • ALDI describes these as rolls to bake at home in an oven or air fryer.
  • Don’t treat a multigrain roll as a wholemeal option without checking the label.

Lidl

Lidl describes Kaiser rolls that you bake at home.

  • Lidl’s product information lists these as an option to buy in store.
  • Before choosing these as a white or wholemeal option, check the pack for the type of roll, ingredients and preparation instructions.

Kaiser rolls on Joybuy

Related products coming soon.

Frequently asked questions

How do I choose white and wholemeal rolls for one student dinner?

Choose a mix to suit your guests’ preferences, and if you want to offer a wholemeal option, pick a product that is clearly labelled as wholemeal. Compare specific products on a like-for-like basis: PLUS lists 2.46 g of fibre per 100 g for its white bake-at-home rolls and 6.9 g per 100 g for its wholemeal Kaiser roll.

Can you cook Kaiser rolls in an air fryer?

Yes, if the manufacturer provides air fryer instructions for that product. PLUS recommends 4 minutes in a preheated air fryer at 200 °C for its white bake-at-home rolls; Dirk recommends 6 to 8 minutes in an air fryer or oven for its Kaiser rolls. Follow the instructions on the pack you buy.

Can I refreeze thawed wholemeal Kaiser rolls?

Not Jumbo’s frozen wholemeal Kaiser rolls: Jumbo states that they must not be refrozen once thawed. So work out how many rolls you need in advance, and follow the storage instructions for any other product you choose.