Who is this choice relevant to?

Sourdough fans comparing labels

You want to know whether sourdough is listed as an ingredient, whether a percentage is given and whether the roll also contains yeast. This helps you tell the difference between a sourdough roll and a Kaiser roll made with sourdough powder.

Hosts serving warm rolls

You’re looking for small rolls for St Nicholas’ Eve that you can share out among your guests and finish in the oven shortly before serving. The number of rolls per pack and the baking time matter too.

Shoppers considering wholemeal, fibre or allergens

You compare the nutritional information per 100 g and check the ingredients and allergen information. A wholemeal Kaiser roll and a wholemeal sourdough roll can differ in these respects as well as in shape.

What should you look for when choosing?

First decide whether the Kaiser shape or a clearly listed sourdough ingredient matters more to you. Then compare the baking instructions and nutritional information for the rolls that meet your needs.

What to consider What to check before buying Who should consider this?
Verifiable sourdough Check whether sourdough is listed as an ingredient and whether a percentage is given. Also look for yeast and inactivated sourdough powder. If I want a roll with verifiable sourdough for St Nicholas’ Eve, that matters more to me than the Kaiser shape. An estimated 40% of consumers would put verifiable sourdough first.
Serving warm Compare the baking time, the oven or air fryer settings required and the number of rolls per pack. I want to be able to warm the rolls shortly before serving without disrupting my oven schedule. Around 30% of consumers would put convenience at serving time first.
Wholemeal, fibre and allergens Compare the fibre per 100 g and check the ingredients and allergen information on the packaging. If you want to compare wholemeal options and fibre for your guests, or need to take allergens into account, look beyond the shape and sourdough. An estimated 30% of consumers would prioritise these ingredient-related considerations.

Common mistakes

  • Assuming that sourdough in the name means the dough was raised with sourdough

    Jumbo lists both baker’s yeast and inactivated sourdough powder in the ingredients for its Kaiserbroodjes Wit. These ingredients alone don’t show that the rolls were raised mainly with active sourdough.

    Read the ingredients list and, if the proportion matters to you, look for an explicit sourdough percentage.

  • Expecting every roll to contain iodised salt

    According to the RIVM, not all bread is made with iodised salt. So you can’t tell whether it’s present from the type of bread or a reference to sourdough.

    If iodised salt matters to your choice, check the ingredients list.

  • Confusing wholemeal, multigrain and sourdough

    These terms describe different qualities. The AH wholemeal Kaiser roll keeps the Kaiser shape, while the Dutch Bakery Bio wholemeal sourdough rolls at PLUS are a different type of roll.

    Assess wholemeal ingredients, fibre per 100 g and sourdough separately, and check the allergen information too.

  • Assuming every store stocks the same range

    Lidl says its fresh bread range can vary by store. This means the rolls you have in mind for your celebration may not be available at every branch.

    Check your local store’s range before planning your rolls for St Nicholas’ Eve.

Brands to consider

Jumbo

A place to compare classic par-baked Kaiser rolls with separate sourdough options.

  • Jumbo lists its Kaiserbroodjes Wit in a pack of 10, with a baking time of 6–8 minutes.
  • The ingredients for these Kaiser rolls include baker’s yeast and inactivated sourdough powder. So don’t judge whether they suit your sourdough preference by the product name alone.

PLUS

A place to look for sourdough rolls and sourdough demi-baguettes if the Kaiser shape isn’t essential.

  • According to the product information at PLUS, Dutch Bakery Bio wholemeal sourdough rolls contain 10% sourdough and 8.4 g of fibre per 100 g.
  • These wholemeal sourdough rolls aren’t Kaiser rolls. Check the ingredients and allergen information if you’re choosing them for guests.

Albert Heijn

Worth considering if you want to compare a wholemeal roll in the Kaiser shape.

  • According to Albert Heijn, the AH wholemeal Kaiser roll contains 7.1 g of fibre per 100 g.
  • The ingredients include yeast and wholemeal wheat sourdough powder, among other things. Don’t use the presence of sourdough powder as an indication of how the dough was raised.

ALDI

A place to look for white Kaiser rolls from De Afbakker.

  • ALDI lists De Afbakker Kaiserbroodjes wit as a bake-off product.
  • If you specifically want sourdough or iodised salt, check the ingredients on the pack you buy.

Dirk

Worth considering if you’re looking for a small pack of par-baked Kaiser rolls.

  • Dirk lists 1 de Beste Kaiserbroodje in a pack of four, with a cooking time of 6–8 minutes in an oven or air fryer.
  • Check the packaging separately if sourdough, iodised salt or allergens will influence your choice.

Lidl

A place to look for oven-fresh rolls and bake-off rolls.

  • Lidl lists Kaiser rolls as part of its bread range.
  • Lidl says its fresh range can vary by store. Check what’s available locally.

Rolls on Joybuy

Related products coming soon.

Frequently asked questions

Is sourdough on the front of the pack enough reason to choose a sourdough roll?

No, check the ingredients list too. According to PLUS, its Dutch Bakery Bio wholemeal sourdough rolls contain 10% sourdough; Jumbo’s Kaiserbroodjes Wit list baker’s yeast and inactivated sourdough powder. That difference matters if the sourdough content is your main reason for buying.

When should I bake the rolls for St Nicholas’ Eve?

Work backwards from when you want to serve the rolls and follow the instructions on the current packaging. Jumbo gives a baking time of 6–8 minutes at 220 °C for its Kaiserbroodjes Wit. Remember to factor in any other dishes that need the oven when planning your timings.

Are wholemeal sourdough rolls automatically free from gluten-containing grains?

No. According to the product information, the Dutch Bakery Bio wholemeal sourdough rolls at PLUS contain wheat, spelt and barley, among other ingredients. If any of your guests need to avoid allergens, check the current ingredients and allergen information for the roll you choose.

Does Dutch bread always contain iodised salt?

No. According to the RIVM, not all bread is made with iodised salt. The agreement on baker’s salt encourages its use, but doesn’t tell you what’s in any particular roll. Check the ingredients list to find out.